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- Tasks: Run exciting email marketing campaigns for Land & New Homes, optimising and launching new strategies.
- Company: Join Connells Group, a diverse and inclusive employer dedicated to innovation in the property market.
- Benefits: Enjoy flexible working, creative freedom, and the chance to make a real impact in marketing.
- Why this job: Perfect for innovative thinkers eager to enhance their skills in a dynamic, supportive environment.
- Qualifications: Strong communication skills, some HTML experience, and a passion for marketing are essential.
- Other info: We encourage applications from all backgrounds; your unique perspective could be just what we need!
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for an innovative thinker who has an interest in the latest communication tools and is keen to share their own ideas, experience and problem-solving skills to take our email marketing to the next level. This role would suit a highly organised individual who has some experience in HTML and email analytics and who will support the Land & New Homes email marketing team with delivering the email strategy.
You will be responsible for running Land & New Homes email marketing campaigns end-to-end across multiple brands and developments.
Main Responsibilities:- You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing New Homes development email campaigns, as well as developing and launching new ones.
- Deliver all email campaigns in line with the New Homes schedule calendars; including creative direction and copy.
- You will deliver increased personalisation, segmentation and relevancy in all emails.
- Work with New Homes stakeholders to craft the email campaigns and ensure all emails are scheduled and delivered to brief.
- Proofread emails for clarity, grammar and spelling.
- Upgrade our email templates using graphics, personalisation and advanced features.
- Ensure target audiences and data are accurate and relevant.
- Analyse campaign performance and suggest improvements.
- Ensure emails follow industry policies and best practices.
- Excellent written and verbal communication, and copywriting skills.
- Ideally some experience with HTML and content management systems.
- Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
- An ability to work under tight deadlines.
- Google Analytics experience beneficial.
- Commercial awareness and trading focus.
- Able to manage time effectively, work remotely and to prioritise actions.
- An understanding of GDPR and marketing communication compliance.
Connells Group UK is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Connells Group we are dedicated to building a diverse, inclusive and authentic workplace. So, if you’re excited about this role but your experience doesn’t fit perfectly with every aspect of the job description, we encourage you to apply anyway. You may be just the right candidate for this or other opportunities.
Land and New Homes Email Marketing Executive employer: The New Homes Group
Contact Detail:
The New Homes Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Land and New Homes Email Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and tools. Being knowledgeable about current best practices will not only help you stand out but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the email marketing field, especially those who have experience in the property sector. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Consider creating a portfolio of your previous email campaigns or projects. This will give you a tangible way to demonstrate your skills and creativity during interviews.
✨Tip Number 4
Stay updated on GDPR regulations and compliance in email marketing. Showing that you understand these legal aspects will reassure employers of your professionalism and attention to detail.
We think you need these skills to ace Land and New Homes Email Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, copywriting, and any familiarity with HTML. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your innovative ideas. Mention specific examples of past campaigns you've worked on and how they align with the responsibilities of this role.
Showcase Your Skills: In your application, emphasise your communication skills and any experience with analytics tools like Google Analytics. Highlight your ability to work under tight deadlines and your understanding of GDPR compliance.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for clarity, grammar, and spelling. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at The New Homes Group
✨Showcase Your Creativity
As a Land and New Homes Email Marketing Executive, creativity is key. Prepare to discuss your innovative ideas for email campaigns and how you can enhance customer engagement through unique content and design.
✨Demonstrate Your Technical Skills
Familiarity with HTML and email analytics is essential for this role. Be ready to share examples of your past work involving these skills, and consider discussing any tools or platforms you've used to optimise email marketing.
✨Understand the Audience
Highlight your ability to personalise and segment email campaigns effectively. Discuss how you would ensure that the right message reaches the right audience, and be prepared to provide examples of how you've done this in previous roles.
✨Prepare for Compliance Questions
Given the importance of GDPR and marketing communication compliance, brush up on these topics. Be ready to explain how you would ensure that all email campaigns adhere to industry policies and best practices.
