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- Tasks: Lead key client relationships and drive excellence in campaign delivery.
- Company: Join NewGen, a vibrant social creative agency shaping culture with top brands.
- Benefits: Hybrid work model, collaborative culture, and opportunities for professional growth.
- Why this job: Be at the forefront of social-first creativity and make a real impact.
- Qualifications: 6-9+ years in social creative roles and strong team leadership skills.
- Other info: Dynamic environment with a focus on fresh ideas and cultural trends.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
Location: London (LDN Office) Hybrid: Tuesday, Wednesday, and Thursday in office
About NewGen
Welcome to NewGen - a global social creative and creator agency made up of over 100 talented people worldwide, with offices in London, Manchester, and New York. We partner with leading brands to shape culture, tell stories that matter, and harness the power of social-first creativity and creators to drive meaningful impact. As a fast-growing agency with a collaborative, ambitious spirit, we bring together data, strategy, creativity, and innovation to deliver work that cuts through, connects, and creates conversation. Founded by our 30-under-30 co-founders, NewGen is an independent agency working with some of the world's biggest brands. Privately owned and built to challenge big networks and stale traditional agencies, we move fast, live social, and believe fresh ideas are the only way to deliver work consumers truly care about. Our work is trusted by global brands including Pepsi, Samsung, Amazon, SEGA, and CashApp. Just as importantly, we're the agency of choice for leading creators shaping culture today - from KSI and Amelia Dimoldenberg to PewDiePie. When the people driving conversations and influencing audiences trust us, it's no surprise that the world's most ambitious brands do too.
Want to join the team? Here are our non-negotiables:
- Energy - Get involved, be heard, and contribute. This isn’t the place for an easy ride - we want people who bring energy and ideas.
- Quality - Quality comes first. If it doesn’t feel right, speak up. Everything we create should push boundaries and break new ground.
- Collaboration - We win as a team. No egos, no judgment - just support and collective success.
- Creativity - We thrive on fresh thinking. New ideas and bold approaches keep us moving forward.
- Partnership - Be a great partner to our clients. Everything we do must deliver on their objectives and create a positive, collaborative experience. This is paramount.
The Role
We’re looking for a commercially minded and socially native Account Director who can confidently lead key client relationships while driving excellence across delivery. You’ll sit at the heart of your accounts - owning senior day-to-day client relationships, guiding your team, and ensuring work is strategically sharp, creatively ambitious, and commercially strong. You are both a leader and a doer. You bring clarity, pace, and energy. You know what great looks like - and you protect the team while raising standards. You understand how social-first thinking translates into real brand impact.
Key Responsibilities
- Lead Accounts with Confidence
- Act as senior day-to-day client lead across key accounts
- Build trusted relationships with marketing stakeholders
- Drive proactive thinking rather than reactive servicing
- Provide clear senior counsel on social strategy and performance
- Own Delivery Excellence
- Oversee campaign delivery from brief through to wrap
- Ensure timelines, scope, and budgets are tightly managed
- Anticipate risk and solve problems early
- Maintain high standards across all outputs
- Drive Commercial Performance
- Be accountable for revenue and margin performance
- Identify organic growth opportunities
- Support SOW development and forecasting
- Ensure accounts are properly scoped and resourced
- Elevate Strategic Output
- Partner closely with Strategy and Creative to ensure ideas are insight-led and socially native
- Ensure deliverables ladder back to client business objectives
- Push for measurable impact across campaigns
- Lead and Develop Your Team
- Manage and mentor Account Managers and Executives
- Create a high-performance, supportive team culture
- Provide clear feedback and development pathways
- Drive accountability and ownership across your team
- Champion Collaboration
- Work seamlessly with influencer, creative, production, and data teams
- Ensure a joined‑up client experience across disciplines
- Contribute to agency‑wide initiatives and improvements
Social First x Brand Impact
Being socially native is at the heart of everything we do at NewGen. We’re not a traditional advertising agency - we live and breathe culture, constantly plugged into the trends, conversations, and creators shaping the world. To succeed here, you need a deep understanding of the creator landscape, an instinct for what resonates online, and the ability to translate trends and cultural insight into work that feels authentic, bold, and social‑first. It’s okay to be chronically online.
We’d Love You To Have
- 6-9+ years’ experience in social creative or integrated agency roles
- Experience leading large accounts or multi‑market campaigns
- Strong commercial acumen
- Deep knowledge of social platforms and creator culture
- Experience managing and developing teams
- Confident presentation and stakeholder management skills
- Experience working in fast‑paced agency environments
- Ability to translate creative ideas into measurable business results
Account Director employer: The New Gen
Contact Detail:
The New Gen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your personality! When you get that interview, let your energy shine through. Be confident, share your ideas, and don’t hesitate to discuss how your unique perspective can contribute to the team at NewGen.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions but also think outside the box. Be ready to discuss recent trends in social media and how they could impact client strategies. This shows you’re not just a follower but a thought leader.
✨Tip Number 4
Follow up after your interview! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your enthusiasm and fit for the role. And remember, apply through our website for the best chance!
We think you need these skills to ace Account Director
Some tips for your application 🫡
Show Your Energy: We want to see your enthusiasm shine through in your application. Make sure to convey your passion for the role and the agency's mission. Let us know how you can bring energy and fresh ideas to the team!
Highlight Your Experience: When detailing your experience, focus on your achievements in leading accounts and driving commercial performance. We love numbers, so if you've got metrics that showcase your success, flaunt them!
Be Authentic: We thrive on creativity and authenticity, so don’t be afraid to let your personality come through in your writing. Share your unique perspective on social-first thinking and how it can impact brands.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your application and get you one step closer to joining our vibrant team!
How to prepare for a job interview at The New Gen
✨Know Your Stuff
Before the interview, dive deep into NewGen's work and their key clients like Pepsi and Amazon. Familiarise yourself with their campaigns and understand how they leverage social-first creativity. This will not only show your genuine interest but also help you discuss how your experience aligns with their approach.
✨Show Your Energy
NewGen values energy and fresh ideas, so be sure to bring that enthusiasm to the table. Share examples of how you've contributed to team success in previous roles and how you can bring that same energy to lead accounts confidently. Remember, they want someone who gets involved and is ready to make an impact!
✨Demonstrate Collaboration Skills
Since collaboration is key at NewGen, prepare to discuss how you've worked with cross-functional teams in the past. Highlight specific instances where you’ve successfully partnered with creatives, strategists, or other departments to deliver outstanding results. This will showcase your ability to fit into their team-oriented culture.
✨Be Ready for Real Talk
Expect questions that dig into your commercial acumen and strategic thinking. Be prepared to discuss how you've driven revenue and managed budgets in previous roles. Use concrete examples to illustrate your problem-solving skills and how you’ve navigated challenges to achieve measurable business results.