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For Companies At a Glance
- Tasks: Manage social media accounts and develop audience engagement strategies for a dynamic news platform.
- Company: Join The New Arab, a fast-growing site focused on authentic Middle Eastern coverage.
- Benefits: Enjoy competitive benefits including private medical insurance and enhanced maternity leave.
- Why this job: Be part of a diverse newsroom and make a real impact in engaging global audiences.
- Qualifications: 3-5 years in social media management with strong writing and analytical skills.
- Other info: Exciting opportunity for career growth in a vibrant media environment.
The predicted salary is between 36000 - 60000 £ per year.
About The New Arab
The New Arab is a fast-growing English-language website focused on authentic coverage of news, current affairs, and culture and lifestyle stories from the Middle East and North Africa region and beyond. Targeting audiences interested in the region in English language speaking countries and communities, led by the UK, North America, South and East Asia, and Australia/New Zealand.
The New Arab\’s diverse newsroom offers a platform for the voice of the Middle East and aims to provoke an exchange of ideas and open discussion in a responsible manner via news, in-depth analysis and comment. We have a large pool of journalists from all backgrounds, allowing us to provide fruitful and insightful reporting on cultural and social issues, as well as political and humanitarian issues.
The New Arab is the English sister publication of Arabic daily newspaper and online news outlet Al-Araby Al-Jadeed and is part of the Fadaat Media network, which allows us to leverage sprawling networks of correspondents in the region and their high-quality output, as well as its own resources.
Job Summary
The New Arab is seeking an accomplished and versatile audience engagement manager to help us better serve our readership and build loyal audiences. The Audience Engagement Manager will work closely with The New Arab\’s Managing Editor, Social Media Specialist, Digital, and the newsroom and editorial staff, with a focus on growing the company\’s digital audience including on its website, app, social media, newsletters and other platforms as well as managing its social media output, audiences, and digital marketing. Our audience engagement manager should have a strong grasp of social media advertising / business manager platforms, as well as the ability to draw actionable insights from data analytics to inform our content strategies.
Responsibilities
· Devise and execute TNA\’s audience growth strategy and manage its social media accounts on Facebook, Twitter, Instagram, TikTok, BlueSky, Linked In, YouTube, etc. Confer with the editorial team on social media rollouts for stories, and brainstorm which platforms would be best for engaging and retaining readers.
· Manage paid social media marketing strategy. Use analytics and surveys to tell us more about who our audience is, and how and why they use our content. Mine this data to help us understand and expand our readership and help our journalism have greater impact.
· Work with the newsroom to maximise search engine optimisation; help to workshop SEO-optimised headlines; work with our editorial team to optimize our search terms.
· Work with the newsroom on audience engagement strategies pegged to specific stories.
· Attract and acquire new audiences and deepen engagement with them—including social, search, email and third-party. Establish best practices in the newsroom for audience cultivation and engagement.
· Work with TNA staff and contributors to grow their presence on social media and strategise on how best to tell stories via social.
· Work on new products to build new audiences and subscribers.
· Cultivate a loyal community with an eye to expanding our audience
· Help deliver key analytics and insights to editorial team, digital teams, and management.
· Perform regular competitor analysis and identify opportunities to improve and overtake across all platforms.
Requirements
· Bachelor\’s degree and minimum 3–5-year proven track record in managing and supporting social accounts for a media organization or similar.
· Expert knowledge of social media trends and best practices for organic and paid posts.
· Strong writing and editing skills with keen attention to detail.
· Familiarity with user experience and SEO content strategies
· Ability to analyse key performance metrics; experience with native social analytics
· Proven experience in social media marketing on key platforms (Facebook, Twitter, Instagram, MailChimp, etc.) and analytics (Google Analytics, Parsely, or similar)
· Must be residing in the UK and have the right to work in the UK.
Job Types: Full-time, Permanent
Benefits:
- Bereavement leave
- Company pension
- Enhanced maternity leave
- Life insurance
- Private medical insurance
- Sick pay
Ability to commute/relocate:
- Ealing W5: reliably commute or plan to relocate before starting work (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
Social Media Manager employer: The New Arab
Contact Detail:
The New Arab Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Showcase your skills by creating engaging content that reflects your understanding of the platforms. Use your own channels to demonstrate how you can grow an audience and engage with them effectively.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and other platforms. Join relevant groups, participate in discussions, and don’t hesitate to reach out for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 3
Show us your analytical side! Be prepared to discuss how you've used data to inform your strategies in past roles. Bring examples of how you've turned insights into action, as this will resonate well with our focus on audience engagement.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of The New Arab team. Don’t miss out on this opportunity!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion for the Region: When writing your application, let your enthusiasm for the Middle East and North Africa shine through. We want to see how your interests align with our mission at The New Arab, so share any relevant experiences or insights that demonstrate your connection to the region.
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience with social media platforms and audience engagement strategies, and don’t forget to mention any specific achievements that showcase your skills in growing digital audiences.
Be Data-Driven: We love numbers! In your application, include examples of how you've used data analytics to inform your social media strategies. This will show us that you can draw actionable insights from metrics, which is crucial for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it gives you a chance to explore more about what we do at The New Arab.
How to prepare for a job interview at The New Arab
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Familiarise yourself with their unique features and how they can be leveraged for audience engagement. This will show that you understand the landscape and can hit the ground running.
✨Showcase Your Analytics Skills
Be prepared to discuss specific examples of how you've used data analytics to inform content strategies in your previous roles. Bring along any relevant metrics or case studies that demonstrate your ability to draw actionable insights from data. This will highlight your analytical skills and your understanding of audience behaviour.
✨Engagement Strategies Matter
Think about innovative audience engagement strategies you could propose during the interview. Consider how you would approach growing The New Arab's readership and what unique ideas you could bring to the table. This shows initiative and a proactive mindset.
✨Stay Updated on Trends
Make sure you’re up-to-date with the latest trends in social media and digital marketing. Being able to discuss current events or recent changes in algorithms will demonstrate your passion for the field and your commitment to staying informed, which is crucial for a role focused on audience engagement.