At a Glance
- Tasks: Lead global digital marketing strategies for luxury fashion brands NET-A-PORTER and MR PORTER.
- Company: Join the leading luxury fashion destination revolutionising online shopping.
- Benefits: Competitive salary, pension contributions, staff discounts, private medical insurance, and flexible working.
- Other info: Diverse and inclusive workplace encouraging applications from all backgrounds.
- Why this job: Make a significant impact in luxury ecommerce while mentoring a global team of marketers.
- Qualifications: 15+ years in digital marketing with expertise in luxury ecommerce and strong analytical skills.
The predicted salary is between 60750 - 74250 £ per year.
NET-A-PORTER is the leading luxury fashion destination for women.
The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world's most discerning women.
Today, NET-A-PORTER continues to own discovery, inspiration , exceptional curation, customer experience and engaging storytelling.
NET-A-PORTER creates exclusive, personalised experiences for its EIPs (Extremely Important People), with dedicated Personal Shoppers and invitation-only moments.
PORTER, the editorial voice of NET-A-PORTER, entertains and inspires women through daily content, and tells the stories of incredible women across the globe.
NET-A-PORTER is part of Lux Experience, the leading digital, multi-brand luxury group.
We are seeking a growth-oriented, analytical Global Digital Marketing Director to lead performance marketing across NET-A-PORTER and MR PORTER.
You will oversee a global media team, driving acquisition, performance, and brand relevance across all markets.
The ideal candidate brings deep expertise in executing and trading daily search strategies to maximize potential growth in all regions.
Search, data analytics, and statistics, alongside a proven track record of scaling full-funnel performance marketing for global enterprise accounts.
Key Responsibilities & Impact Areas
- Customer Acquisition: Architect multi-channel growth strategies to acquire HNW and EIP cohorts globally.
- Media Budget Ownership: Manage direct performance investments to maximize CAC efficiency, AOV, and EBITDA growth.
- Full-Funnel Strategy: Lead localized performance campaigns across NA, Europe, UK, APAC, and MEA, integrating Search (PMax), Paid Social, Affiliates, Programmatic..
- Search Excellence: Champion Search, Shopping, and potentially AI-driven automated bidding to secure market-leading visibility for high-intent terms.
• Analytics & Attribution
- Commercial Alignment: Partner with Buying, Merchandising, Brand, and Finance to translate drops and buys into high-converting campaigns.
- Partner Negotiations: Lead contact with major adtech platforms (Google, Meta, Tik Tok) to secure beta access and competitive rates.
- Team Leadership: Mentor and scale a global team of 37 performance marketers, fostering a high-performance, test-and-learn culture.
- Candidate Qualifications & Expertise
- Experience: 15+ years in digital performance marketing, with 5+ years leading global acquisition in luxury ecommerce or retail, from a multi-brand background.
- Acquisition Mastery: Proven success scaling acquisition for high-value segments across paid search, paid social, automation, and affiliates.
- P&L Management: Experience managing annual digital budgets, delivering strong ROI, low CAC, and high EBITDA contribution.
- Data & Analytics: Strong statistical background with expertise in GA4, MMM, DDA, and predictive LTV frameworks.
- Leadership & Communication: Strong track record of leading cross-functional teams and presenting strategies to C-suite stakeholders.
- Education: Bachelor's or Master's in Marketing, Business, Economics, Statistics, or a quantitative field.
Besides a competitive salary, we can offer you
- A pension that both you and the company contribute to.
- A portal with an array of discounts on things like theme park and cinema tickets.
- Our famous staff discount along with exclusive staff sales.
- Private medical insurance.
- Flexible working
Lux Experience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply.
We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers.
We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Director
- Workplace Type: Hybrid
- #J-18808-Ljbffr
Global Digital Marketing Director @NET-A-PORTER @MR PORTER in London employer: THE NET-A-PORTER GROUP
At NET-A-PORTER and MR PORTER, we pride ourselves on being a leading luxury fashion destination that fosters a dynamic and inclusive work culture. Our Westfield Shepherd's Bush office in London offers a collaborative environment where creativity thrives, alongside competitive benefits such as private healthcare, flexible working arrangements, and exclusive staff discounts. We are dedicated to employee growth, providing opportunities for professional development and innovation, making us an exceptional employer for those looking to make a meaningful impact in the world of luxury e-commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Marketing Director @NET-A-PORTER @MR PORTER in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THE NET-A-PORTER GROUP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THE NET-A-PORTER GROUP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THE NET-A-PORTER GROUP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at THE NET-A-PORTER GROUP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Digital Marketing Director @NET-A-PORTER @MR PORTER in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THE NET-A-PORTER GROUP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THE NET-A-PORTER GROUP:Show us that you’ve done your homework! In your application, briefly mention what you admire about THE NET-A-PORTER GROUP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THE NET-A-PORTER GROUP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THE NET-A-PORTER GROUP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THE NET-A-PORTER GROUP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
