At a Glance
- Tasks: Analyse customer journeys and identify patterns to enhance shopping experiences.
- Company: Join NET-A-PORTER, the leading luxury fashion destination for women.
- Benefits: Enjoy 25 days holiday, private medical cover, flexible working, and staff discounts.
- Other info: Diverse workplace with excellent career growth opportunities.
- Why this job: Make a real impact on how customers shop in a dynamic e-commerce environment.
- Qualifications: Strong analytical skills and experience with digital behaviour in e-commerce.
The predicted salary is between 40000 - 50000 £ per year.
NET-A-PORTER is the leading luxury fashion destination for women. The first digital platform of its kind, NET-A-PORTER has revolutionised the way women shop, delivering fashion, fine jewelry & watches and lifestyle collections to the world’s most discerning women. Today, NET-A-PORTER continues to own discovery, inspiration, exceptional curation, customer experience and engaging storytelling.
To support our Site Analytics & Optimisation team we are searching for a User Behaviour Analyst (f/m/d) to be based in our London office.
WHAT YOU WILL DO- Analyse end-to-end journeys, identifying patterns in how customers move through key product discovery, editorial content and purchase pathways.
- Segment behaviour to complement LTV modelling including high value cohorts, new visitors, first time buyers, as well as product category or brand adjacencies.
- Analyse cross-channel traffic behaviour across paid, organic, search and CRM journeys, understanding how acquisition source influences onsite engagement and conversion.
- Track repeat behaviour and multi-session journeys to better understand how customers move from discovery to purchase over time.
- Analyse product interaction behaviour across PDP engagement, wishlist, basket, saves and other onsite signals to identify how customers evaluate and progress products.
- Identify product affinity and co-view patterns, including what customers browse, save and purchase together across brands, categories and product types.
- Understand differences in behaviour between browsing customers and high-intent converters, identifying the signals that indicate purchase intent and customer value.
- Partner with Trading teams for behavioural insights that inform merchandising decisions, product presentation and onsite recommendations, while partnering with User Journey and Brand teams to deepen understanding of how content, campaigns and UX changes influence behaviour.
- Strong analytical mindset with experience interpreting digital behaviour and customer journeys within an ecommerce environment.
- Deep curiosity about how customers browse, engage and shop, with the ability to spot patterns, friction points and opportunities within complex behavioural data.
- Able to translate data into clear, commercially relevant insight and recommendations for non-technical stakeholders.
- Comfortable working across large datasets and multiple behavioural data sources to build a complete picture of customer intent and journey performance.
- Strong understanding of digital funnel analysis, onsite engagement metrics and behavioural segmentation.
- Confident communicator, able to present findings clearly and influence cross-functional stakeholders through evidence-led storytelling.
- Experience working with analytics and behavioural insight tools such as GA4, Contentsquare, Databricks, Snowplow, BigQuery or similar platforms preferred.
- 25 days holiday per annum (plus UK bank holidays).
- Private medical and dental cover schemes.
- Matched contribution pension.
- Flexible working.
- Staff discounts.
- Life assurance cover.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognise and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, colour, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Associate
Workplace Type: Hybrid
User Behaviour Analyst @NET A PORTER in London employer: THE NET-A-PORTER GROUP LIMITED
THE NET-A-PORTER GROUP LIMITED is an exceptional employer located in the vibrant Greater London area, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from a hybrid working model, comprehensive healthcare, and exclusive discounts, alongside ample opportunities for professional growth within the luxury fashion sector. Joining our team means being part of a forward-thinking company that values innovation and results-driven performance.
Contact Details:
THE NET-A-PORTER GROUP LIMITED Recruitment Team
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