At a Glance
- Tasks: Promote NET-A-PORTER through media, manage PR projects, and support the team.
- Company: Join a leading luxury fashion brand with a dynamic PR team.
- Benefits: Hybrid work model, competitive salary, and opportunities for creative expression.
- Other info: Diverse workplace that values creativity and fresh ideas.
- Why this job: Be at the forefront of luxury fashion communications and make an impact.
- Qualifications: 3-5 years in PR, strong communication skills, and a passion for fashion.
The predicted salary is between 35000 - 45000 £ per year.
SUMMARY OF ROLE
Reporting into the NET-A-PORTER PR & Global Communications Senior Managers, this exciting role provides critical support to the NET-A-PORTER Global teams. Based in the London office, in this role the candidate will be generating earned media in a press facing capacity, working across special projects & events and providing key support to the team.
KEY RESPONSIBILITIES INCLUDE:
- To promote the NET-A-PORTER brand through earned media in the UK, EU AND MENA market, via own brand and brand partner initiatives.
- Secure regular coverage with UK, EU and MENA titles to deliver results expected by the business. Ensure we are pitching to each market in the right way and are aware of regional marketing moments.
- To monitor and capture daily UK and international press for coverage on NET-A-PORTER directives. Daily updates to be shared with the senior team with market breakdown. Pivot when there is an issue and suggest a plan.
- To monitor and capture daily articles of interest in relation to competitors and/or key industry news and share with the senior team.
- Day to day management of the PR Assistant.
- Work alongside and support the NET-A-PORTER PR Assistant to monitor the brand’s exposure and positioning in the media ensuring all communication and activity are on-brand, and that coverage is shared with the business in a timely manner.
- Work alongside and support the PR Assistant to generate the monthly Global PR coverage report and additional ad hoc reports when required e.g. post-event.
- Work alongside and support the PR Assistant to ensure the press database and all pitching lists are always accurate including press, social media contacts and substacks.
- Get into the customer mindset and think about what they are reading and listening to.
- Build and maintain strategic press-relations with key media across UK, EU AND MENA titles.
- Ensure all press image and spokesperson requests are met in a timely manner and every opportunity is followed up with.
- To come up with creative ways to tell both brand’s stories to media and pitch feature ideas for relevant spokespeople and news stories for key campaigns.
- Own the creation and distribution of the monthly PR pitch encompassing all key launches, new brands to site and PORTER cover stars.
- Managing the subscriptions overview for global teams and ensuring these are renewed in a timely manner.
- Assist on own-brand and co-branded events inclusive of guest dressing, guestlist ideas and on-site support.
- Work closely with relevant internal teams including the MR PORTER PR team, Influencer & Affiliates team, Editorial team and more.
Who you are
- 3-5 years PR experience, preferably working with luxury fashion brands.
- Strong written and verbal communication skills, with the ability to craft compelling press releases, pitches, and media statements.
- Proven ability to build and maintain relationships with journalists and key media outlets.
- Good understanding of media landscapes, including digital, print, and broadcast.
- Creative thinker who can generate fresh story ideas and campaign angles.
- Highly organized, with the ability to manage multiple projects and deadlines simultaneously.
- Proactive, self-motivated, and able to work both independently and as part of a team.
- Adobe Photoshop, Indesign, PowerPoint and Excel.
- Fluent in English, with proficiency in additional languages considered a strong advantage for engaging diverse media and international audiences.
LuxExperience is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics. If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Associate
Workplace Type: Hybrid
PR and Communications Executive @NET-A-PORTER in London employer: THE NET-A-PORTER GROUP LIMITED
At NET-A-PORTER, we pride ourselves on being an exceptional employer, offering a dynamic work environment in the heart of London. Our inclusive culture fosters creativity and collaboration, providing employees with ample opportunities for professional growth and development within the luxury fashion industry. With a commitment to diversity and a supportive team atmosphere, we empower our staff to thrive while making meaningful contributions to our brand's success.
Contact Details:
THE NET-A-PORTER GROUP LIMITED Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PR and Communications Executive @NET-A-PORTER in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and fashion industry. Attend events, join online forums, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to pitch yourself in interviews, think outside the box. Share unique ideas for campaigns or how you’d approach media relations for NET-A-PORTER. This will help you stand out from the crowd.
✨Tip Number 3
Stay updated on industry trends! Make sure you’re aware of what’s happening in the luxury fashion world and how it affects PR strategies. This knowledge will not only impress interviewers but also help you tailor your approach to the role.
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our platform. It shows you’re genuinely interested in joining the team. Plus, you’ll find all the latest roles and updates right there!
We think you need these skills to ace PR and Communications Executive @NET-A-PORTER in London
Some tips for your application 🫡
Show Off Your Writing Skills:Since this role is all about communication, make sure your application showcases your writing prowess. Craft a compelling cover letter that reflects your personality and highlights your experience in PR, especially with luxury brands.
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the PR and Communications Executive role at NET-A-PORTER. Mention relevant experiences that align with their key responsibilities.
Highlight Your Media Connections:We want to see your network! If you have established relationships with journalists or media outlets, mention them. This can set you apart from other candidates and show that you’re ready to hit the ground running.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of your submission and ensures you’re considered for the role without any hiccups!
How to prepare for a job interview at THE NET-A-PORTER GROUP LIMITED
✨Know Your Audience
Before the interview, research NET-A-PORTER and its target markets. Understand their brand voice and recent campaigns. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a PR and Communications Executive, creativity is key. Prepare examples of innovative campaigns or pitches you've worked on in the past. Be ready to discuss how you can bring fresh ideas to NET-A-PORTER's media strategies.
✨Demonstrate Relationship-Building Skills
Highlight your experience in building relationships with journalists and media outlets. Share specific instances where your networking led to successful coverage. This will show that you have the skills to secure media attention for the brand.
✨Be Organised and Proactive
Discuss how you manage multiple projects and deadlines. Bring up tools or methods you use to stay organised. Being proactive is crucial in PR, so share examples of how you've taken initiative in previous roles to solve problems or seize opportunities.
