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- Tasks: Lead social media strategies and create engaging content that tells impactful stories.
- Company: Join the National Lottery Community Fund, a diverse and inclusive employer.
- Benefits: Enjoy a competitive salary, flexible working, and generous pension contributions.
- Why this job: Make a real difference by showcasing community projects that improve lives across the UK.
- Qualifications: Proven experience in social media management and strong storytelling skills required.
- Other info: Hybrid working with opportunities for travel and collaboration across the UK.
The predicted salary is between 36000 - 36000 £ per year.
Are you a social media professional looking for a new challenge? We are looking for a proactive, energetic and creative Social Media Manager to join our busy media team on a fixed term basis. You will be part of a team bringing to life the story of National Lottery funding, telling impactful stories of how our grant funding supports amazing community‑led projects that strengthen society and improve lives across the UK.
As our social media manager, you will be responsible for our social media channel strategies and footprint across the UK. You will work closely with colleagues across the media, communications strategy and marketing teams and the wider Fund, to ensure the delivery of powerful storytelling, engaging content and integrated campaigns across our social media channels. You will provide expert advice to colleagues and senior leaders across the Fund, advising on outputs, trends and insights.
You will have a strong understanding of current and emerging social media platforms, with sound knowledge of good practice trends in content creation and distribution. You will be a strong storyteller and a skilled content creator, with experience of delivering multi‑channel social media campaigns. You will be well‑versed in using analytics and social listening tools to assess and continuously improve performance of our content and to ensure we are reaching our target audiences effectively.
You will have experience of working in a matrix organisation, and of building relationships to deliver projects. We have a hybrid approach to working. Work pattern and location will be agreed with the successful candidate. The role can be partly based at any of our UK offices: Belfast, Birmingham, Cardiff, Exeter, Glasgow, Leeds, London, Manchester, Newcastle and Newtown. Our teams are based across the UK and reasonably regular travel will be required to attend meetings or spend time with Fund colleagues.
Qualifications
- Deep understanding of social media platforms with demonstrable knowledge of good practice and trends in content creation and distribution.
- Proven experience in planning and executing multi‑channel campaigns aligned to organisational strategy, ideally in the public sector.
- Strong content creation and storytelling skills in digital‑first formats.
- Demonstrable success in using social media analytics and audience insight to drive engagement.
- Experience of people management.
- Project management skills - confident working in a matrixed organisation with competing deadlines.
- Demonstrable experience of continuous professional development.
Desirable Criteria
- Understanding of the voluntary, community and social enterprise sector.
Equity, Diversity and Inclusion
Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed. We also believe our people should represent the communities, organisations and individuals we work with. That is why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio‑economic and educational backgrounds, as well as people of all ages. As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment (this can be related to a physical and mental health condition).
Benefits
- Salary £36,000
- The National Lottery Community Fund contributes £10,429 towards you being a member of the Civil Service Defined Benefit Pension scheme.
- Generous Civil Service Pension Scheme
- Flexible working
- Enhanced paid maternity / paternity leave
- Paid volunteering leave
- Season ticket loan
- A full list of our benefits can be found on our website.
social media manager employer: The National Lottery Community Fund
Contact Detail:
The National Lottery Community Fund Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land social media manager
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at the National Lottery Community Fund. A friendly chat can sometimes lead to insider info about the role or even a referral!
✨Tip Number 2
Show off your social media skills! Create a personal project or portfolio that highlights your storytelling and content creation abilities. Share it on your own channels to demonstrate your expertise and creativity.
✨Tip Number 3
Prepare for the virtual interview like a pro! Research common questions for social media managers and practice your answers. Don’t forget to have examples ready that showcase your experience with multi-channel campaigns and analytics.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the details you need to tailor your application to what we’re looking for.
We think you need these skills to ace social media manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Social Media Manager role. Highlight your experience with social media strategies, storytelling, and any relevant campaigns you've executed. We want to see how your skills align with what we're looking for!
Craft a Compelling Supporting Statement: Your supporting statement is your chance to shine! Use it to showcase your understanding of social media trends and how you've used analytics to drive engagement. Keep it engaging and relevant to the criteria provided in the advert.
Showcase Your Creativity: As a creative role, we love to see your personality come through in your application. Don’t be afraid to share examples of your best content or campaigns that demonstrate your storytelling skills and innovative approach to social media.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to us directly and allows you to keep track of your application status easily!
How to prepare for a job interview at The National Lottery Community Fund
✨Know Your Platforms
Make sure you have a solid understanding of the social media platforms relevant to the role. Research current trends and best practices in content creation and distribution. Be ready to discuss how you would leverage these platforms to tell impactful stories about National Lottery funding.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Think about how you can present these stories in a digital-first format, and be ready to explain the thought process behind your content creation. This will demonstrate your creativity and alignment with the job's requirements.
✨Use Data to Drive Engagement
Familiarise yourself with social media analytics and audience insights. Be prepared to discuss how you've used data in past roles to improve engagement and reach target audiences. This shows that you not only create content but also understand its impact and how to optimise it.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, highlight your experience in a matrix organisation. Share examples of how you've successfully collaborated with colleagues from different departments to deliver projects. This will show that you're a team player who can navigate complex work environments.