Lead Digital Performance Analyst in Birmingham

We are recruiting a Lead Digital Performance Analyst within the Digital Services Team on a 23-month FTC. The Fund is embarking on an exciting digital journey over the coming years. This role will put you at the heart of those ambitions. You will take a lead role in helping us to translate these ambitions into operational reality through improving our current digital service. If you love a challenge, including delivering ambitious outcomes, whilst working collaboratively with a rapidly growing digital team then this role is perfect for you.

The role is crucial in helping us deliver our digital strategy. As a Lead Digital Performance Analyst, you will help drive the performance of our end to digital service offer, ensuring evidence-based decision making is at the heart of our future digital roadmap and drives continuous improvement of the digital services.

This is a senior role with real impact, and you will have the opportunity to work alongside the digital leadership team to help achieve great results for our colleagues and the wider community.

As part of the Digital Service team, you will:

• Lead performance analysis across the Fund’s digital services, ensuring alignment with organisational goals and digital strategy.
• Lead the development and stewardship of a comprehensive digital performance framework, including KPIs, service level measures, and quality standards.
• Take responsibility for robust data collection and reporting processes that ensure accuracy and trust in our insights.
• Analyse digital service performance and user behaviours to generate actionable insights that support strategic decision making and delivery of digital ambitions.

You will also:

• Identify opportunities to optimise digital services through data-driven insights, and develop tools and techniques that strengthen analytical practice.
• Champion a collaborative, inclusive, and data driven culture across digital teams.
• Work with your peers including mentoring colleagues to help grow analytical capability across the organisation.

We are entering an exciting period of change, guided by our Digital Strategy. You will need to be comfortable working in a changing environment, driving new ways of working and helping others adapt. You should be keen to learn and apply digital, agile and user-centred design approaches.

If you are looking to develop your career or take on a new challenge, we would invite you to come and have a chat to find out more.

Expectation on travel or location: we have four away days a year where you will be expected to attend across the UK.

Interview Date: 24th – 26th February

Format: Virtual interview

Location: UK - We have a hybrid approach to working, work pattern and location will be agreed with the successful candidate. The role can be based at any of our UK offices, these are Belfast, Birmingham, Cardiff, Exeter, Glasgow, Leeds, London, Manchester, Newcastle and Newtown.

If you would like an informal conversation about the role specifically, please contact: Jonathan Esland.

Any questions about the recruitment process, please email.

How to apply: Upload your CV in Word format and write a supporting statement (1000 words) with the following criteria, we will use this to score your application.

• Deep understanding of digital service performance including performance measurement frameworks, KPIs, and service-level metrics, user behaviour analytics, and customer experience metrics.
• Experience leading analysis functions within digital teams and ability to embed evidence-based decision-making across an organisation.
• Expertise in designing and implementing data collection methods, instrumentation, and governance.
• Strong analytical and data-driven decision-making skills, using research, insight, and metrics to inform service, product, and process redesign and measure impact.
• High-level communication and stakeholder engagement skills, able to influence senior leaders, translate complex issues for non-specialists, and build consensus across digital, technology, and data domains.
• Resilience and adaptability, comfortable working in conditions of ambiguity, setting direction when inputs are incomplete or conflicting, and driving change in complex organisational environments.
• Advanced capability in statistical methods, hypothesis testing, and experimental design. Familiarity with tools such as Google Analytics, Microsoft BI etc.
• Knowledge of digital service standards, GDS digital performance frameworks, user centred design principles, and modern digital delivery models.

Equity, Diversity and Inclusion: Communities in the UK come in all shapes and sizes. National Lottery funding is for everyone – therefore, we are committed to equity, diversity and inclusion and we work hard to ensure our funding reaches where it is needed. We also believe our people should represent the communities, organisations and individuals we work with. That’s why The National Lottery Community Fund is committed to being an inclusive employer and a great place to work. We recognise and celebrate the fact that our people come from diverse backgrounds. We positively welcome applications from people from ethnic minority backgrounds, people with disabilities or longstanding health conditions, people who are LGBTQ+, and people from different socio-economic and educational backgrounds, as well as people of all ages.

As a Disability Confident Employer, we take a proactive approach in making reasonable adjustments, if needed, throughout the recruitment process and during employment.