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For Companies At a Glance
- Tasks: Lead CRM marketing strategies to engage visitors and boost revenue for the National Gallery.
- Company: Join the National Gallery, a prestigious institution dedicated to art and culture.
- Benefits: Be part of a creative team with opportunities for professional growth and development.
- Why this job: Shape impactful communications and drive engagement in a vibrant arts environment.
- Qualifications: Experience in CRM marketing and strong communication skills are essential.
- Other info: Apply by March 19th at 23:59 to be part of this exciting opportunity.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
The National Gallery is seeking a Senior Communications Manager (CRM) to be responsible for developing and setting the strategic direction and delivery of CRM marketing activity to visitors and existing audiences on the Gallery’s database.
The role will provide a strategic lead to the CRM function and team, specialising in deploying mass communications to customers, Members and email subscribers in support of the National Gallery Audience Strategy 2025–30. The strategic approach will lead to driving increased engagement online, increased visits onsite, and increased revenue growth for the Gallery’s commercial activities.
Join a creative and energised Comms team and help us shape a sector leading and inspirational CRM function.
Applications deadline: Wednesday 19th March at 23:59.
Senior Communications Manager employer: THE NATIONAL GALLERY
Contact Detail:
THE NATIONAL GALLERY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Communications Manager
✨Tip Number 1
Familiarize yourself with the National Gallery's current CRM strategies and audience engagement metrics. Understanding their existing framework will help you tailor your approach and demonstrate how you can enhance their efforts.
✨Tip Number 2
Showcase your experience in developing strategic communications plans that have successfully driven audience engagement. Be ready to discuss specific campaigns you've led and the measurable outcomes they achieved.
✨Tip Number 3
Network with professionals in the arts and culture sector, especially those involved in CRM and audience development. Engaging with industry peers can provide insights and potentially valuable connections that may support your application.
✨Tip Number 4
Prepare to discuss innovative ideas for enhancing the National Gallery's CRM function. Think about how you can leverage digital tools and data analytics to improve visitor engagement and revenue growth.
We think you need these skills to ace Senior Communications Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Communications Manager position. Understand the key responsibilities and how your experience aligns with the strategic direction of CRM marketing.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in CRM marketing, particularly any roles where you developed strategies that increased engagement or revenue. Use specific examples to demonstrate your impact.
Showcase Your Creativity: Since the role is within a creative team, make sure to highlight any innovative campaigns or projects you've led. Discuss how your creative approach can contribute to the National Gallery's Audience Strategy 2025–30.
Tailor Your Application: Customize your application materials to reflect the values and mission of the National Gallery. Use language from the job description and show your enthusiasm for contributing to their goals in CRM marketing.
How to prepare for a job interview at THE NATIONAL GALLERY
✨Understand the Audience Strategy
Familiarize yourself with the National Gallery's Audience Strategy 2025–30. Be prepared to discuss how your experience aligns with their goals of increasing engagement and revenue growth.
✨Showcase Your CRM Expertise
Highlight your previous experience in CRM marketing, especially any successful campaigns you've led. Be ready to provide specific examples of how you've driven engagement through mass communications.
✨Demonstrate Leadership Skills
As a Senior Communications Manager, you'll need to lead a team. Prepare to discuss your leadership style and how you motivate and guide teams to achieve strategic objectives.
✨Be Creative and Energetic
The role is within a creative and energized Comms team. Bring your innovative ideas to the table and be ready to discuss how you can contribute to shaping a sector-leading CRM function.
