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- Tasks: Lead the strategic direction of CRM marketing and engage with visitors through mass communications.
- Company: Join the National Gallery, a prestigious institution dedicated to art and culture.
- Benefits: Be part of a creative team with opportunities for professional growth and development.
- Why this job: Shape an inspirational CRM function and drive engagement in a vibrant cultural setting.
- Qualifications: Experience in communications and CRM strategy is essential; creativity and leadership skills are a plus.
- Other info: Applications close on March 19th at 23:59—don't miss your chance!
The predicted salary is between 43200 - 72000 £ per year.
The National Gallery is seeking a Senior Communications Manager (CRM) to be responsible for developing and setting the strategic direction and delivery of CRM marketing activity to visitors and existing audiences on the Gallery’s database.
The role will provide a strategic lead to the CRM function and team, specialising in deploying mass communications to customers, Members and email subscribers in support of the National Gallery Audience Strategy 2025–30. The strategic approach will lead to driving increased engagement online, increased visits onsite, and increased revenue growth for the Gallery’s commercial activities.
Join a creative and energised Comms team and help us shape a sector leading and inspirational CRM function.
Applications deadline: Wednesday 19th March at 23:59.
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Senior Communications Manager employer: THE NATIONAL GALLERY
Contact Detail:
THE NATIONAL GALLERY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Communications Manager
✨Tip Number 1
Familiarize yourself with the National Gallery's Audience Strategy 2025–30. Understanding their goals will help you align your experience and ideas with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your experience in CRM marketing by preparing specific examples of successful campaigns you've led. Be ready to discuss how these experiences can translate into increased engagement and revenue growth for the Gallery.
✨Tip Number 3
Network with current or former employees of the National Gallery. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Stay updated on the latest trends in CRM and digital marketing. Being knowledgeable about current best practices will demonstrate your commitment to the role and your ability to lead the Gallery's CRM function effectively.
We think you need these skills to ace Senior Communications Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Communications Manager position. Understand the key responsibilities and how your experience aligns with the strategic direction of CRM marketing.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM marketing, strategic communications, and audience engagement. Use specific examples that demonstrate your ability to drive increased engagement and revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the arts and the mission of the National Gallery. Mention how you can contribute to their Audience Strategy 2025–30.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no typos or grammatical errors, as attention to detail is crucial in communications roles.
How to prepare for a job interview at THE NATIONAL GALLERY
✨Understand the Audience Strategy
Familiarize yourself with the National Gallery's Audience Strategy 2025–30. Be prepared to discuss how your experience aligns with their goals for increasing engagement and revenue growth.
✨Showcase Your CRM Expertise
Highlight your previous experience in CRM marketing, especially any successful campaigns you've led. Be ready to provide specific examples of how you've driven engagement through mass communications.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing strategic direction for CRM activities. Think about how you would lead a team to implement effective communication strategies that resonate with diverse audiences.
✨Engage with the Comms Team Spirit
Express your enthusiasm for joining a creative and energized team. Share examples of how you've collaborated with others in past roles to achieve common goals, emphasizing your ability to inspire and motivate.
