At a Glance
- Tasks: Drive NFL's international licensing strategy and expand brand presence in emerging markets.
- Company: Join the NFL, a global leader in sports entertainment with a diverse culture.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Opportunity for international travel and collaboration with global partners.
- Why this job: Make a real impact on global sports while working with passionate teams.
- Qualifications: 8+ years in consumer products licensing and strong negotiation skills required.
The predicted salary is between 60000 - 80000 € per year.
The Senior Manager, New Business Development and Emerging Markets, is a key part of the global consumer products team, responsible for identifying CP opportunities, setting the strategy for NFL emerging markets and accelerating revenue growth across international CP. This role will work closely with the international strategy team, local GMs, and cross functions across the organization to identify new market opportunities and drive long term brand expansion and fandom in key emerging regions around the world. The ideal candidate brings deep international licensing experience, strong commercial acumen, and a passion for growing sport globally.
Responsibilities
- Develop and execute NFL’s international licensing strategy across emerging markets, including APAC, Middle East, and Latin America.
- Build licensing agency strategy for key emerging markets. Identify best in class agency partners and manage these relationships.
- Lead relationship with licensing agencies on record on expansion into key regions.
- Identify, negotiate, and manage new licensing agreements with regional and local partners across apparel, accessories, and lifestyle products; partner with licensing agency where relevant.
- Collaborate with international marketing teams to build programs and campaigns that drive revenue and support fan growth.
- Analyze market trends, consumer behavior, and competitive landscape to inform licensing strategy and product portfolio.
- Build locally relevant programs and storytelling relevant to each market/region.
- Partner with Events team on any local in-market fan events, developing event-based retail presence and execution.
- Manage ongoing relationships with licensees, including business reviews, product approvals, assortment planning, etc.
- Develop and manage key retailer relationships within each market/region.
- Develop annual consumer products business plan for each region and update quarterly.
- Partner with Sponsorship on identifying and executing joint commercial opportunities.
- Own local city or stakeholder relationship from a licensing perspective.
- Track KPIs, forecast revenue, and provide regular business reporting to senior leadership.
GMP Retail Development and Support
- Support Global Market Program and partner with Clubs who have unique marketing rights within these regions.
- Support CP team with program and KPI tracking and evolving program guidelines and learnings.
- Lead on Global Markets Program Club activations and retail executions in and around games and fan events.
- Partner with Clubs to identify operator for local market retail as well as plan assortment.
- Support on GMP collabs specific to Club retail/pop-ups.
- Liaise with Club Business Development team on reporting/key KPIs.
LBE Retail Development and Support
- Key member of Location Based Entertainment strategy team to support all LBE initiatives, project management of new and existing programs.
- Lead the retail component of all LBE executions in partnership with global event retail partner or vertical model.
- Partner with LBE agency and operators to identify best model and product assortment.
Required Qualification
- Bachelor’s Degree required, MBA preferred.
- 8+ years experience in consumer products licensing, with a strong emphasis on international expansion.
- Proven track record of negotiating and managing complex agreements across multiple regions.
- Experience with licensing agency selection and management.
- Deep understanding of international retail landscapes, distribution models, and building market entry strategies.
- Experience working with global sports brands or entertainment properties.
- Strong financial acumen, including forecasting, budgeting, and royalty modelling.
- Exceptional negotiation, communication, and partner management skills.
- Ability to operate in a fast paced, matrixed, global organization.
Other Key Attributes / Characteristics
- Familiarity with LATAM, APAC, MENA market dynamics.
- Strategic thinker with a hands-on mindset.
- Multilingual a plus.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
50% - international travel.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
Senior Manager, New Business Development and Emerging Markets in Londonderry employer: The National Football League
The NFL is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the global consumer products team. With a strong commitment to employee growth, the company provides opportunities for international travel and engagement in emerging markets, allowing employees to make a meaningful impact on brand expansion and fan development worldwide. The inclusive environment and focus on mutual respect ensure that every team member can thrive and contribute to the exciting world of sports licensing.
Contact Detail:
The National Football League Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, New Business Development and Emerging Markets in Londonderry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in international licensing or consumer products. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies that highlight your experience in negotiating and managing complex agreements. This will help you stand out during interviews and discussions.
✨Tip Number 3
Stay updated on market trends! Research the latest developments in APAC, Middle East, and Latin America. Being knowledgeable about these regions will impress potential employers and show your passion for global growth.
✨Tip Number 4
Apply through our website! We’ve got a streamlined process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Senior Manager, New Business Development and Emerging Markets in Londonderry
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in international licensing and business development. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Show Your Passion:Let your enthusiasm for growing sports globally shine through in your application. We love candidates who are genuinely excited about the role and can convey that passion in their writing. Share any personal experiences or insights that fuel your drive!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. This will help us quickly see why you’re a great fit for the role!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. Plus, it’s super easy to do!
How to prepare for a job interview at The National Football League
✨Know Your Markets
Make sure you research the specific emerging markets mentioned in the job description, like APAC, Middle East, and Latin America. Understanding the cultural nuances and market dynamics will show your potential employer that you're not just a fit for the role, but also passionate about growing sport globally.
✨Showcase Your Licensing Experience
Prepare to discuss your previous experience with consumer products licensing, especially in international contexts. Be ready to share specific examples of how you've negotiated complex agreements and managed relationships with licensing agencies, as this is crucial for the role.
✨Demonstrate Strategic Thinking
Think about how you would develop and execute an international licensing strategy. During the interview, articulate your thought process on identifying new market opportunities and driving revenue growth. This will highlight your strategic mindset and hands-on approach.
✨Prepare for Financial Discussions
Brush up on your financial acumen, including forecasting and budgeting. Be prepared to discuss how you've tracked KPIs and provided business reporting in past roles. This will reassure the interviewers that you can handle the financial aspects of the position effectively.
