At a Glance
- Tasks: Drive NFL's international licensing strategy and expand brand presence in emerging markets.
- Company: Join the NFL, a global leader in sports entertainment with a dynamic culture.
- Benefits: Competitive salary, comprehensive benefits, and opportunities for international travel.
- Other info: Fast-paced environment with a focus on collaboration and innovation.
- Why this job: Be part of a team that shapes the future of sports globally and drives fan engagement.
- Qualifications: 8+ years in consumer products licensing with strong international experience required.
The predicted salary is between 60000 - 80000 € per year.
The Senior Manager, New Business Development and Emerging Markets, is a key part of the global consumer products team, responsible for identifying CP opportunities, setting the strategy for NFL emerging markets and accelerating revenue growth across international CP. This role will work closely with the international strategy team, local GMs, and cross functions across the organization to identify new market opportunities and drive long term brand expansion and fandom in key emerging regions around the world. The ideal candidate brings deep international licensing experience, strong commercial acumen, and a passion for growing sport globally.
Responsibilities
- Develop and execute NFL’s international licensing strategy across emerging markets, including APAC, Middle East, and Latin America.
- Build licensing agency strategy for key emerging markets.
- Identify best in class agency partners and manage these relationships.
- Lead relationship with licensing agencies on record on expansion into key regions.
- Identify, negotiate, and manage new licensing agreements with regional and local partners across apparel, accessories, and lifestyle products; partner with licensing agency where relevant.
- Collaborate with international marketing teams to build programs and campaigns that drive revenue and support fan growth.
- Analyze market trends, consumer behavior, and competitive landscape to inform licensing strategy and product portfolio.
- Build locally relevant programs and storytelling relevant to each market/region.
- Partner with Events team on any local in-market fan events, developing event-based retail presence and execution.
- Manage ongoing relationships with licensees, including business reviews, product approvals, assortment planning, etc.
- Develop and manage key retailer relationships within each market/region.
- Develop annual consumer products business plan for each region and update quarterly.
- Partner with Sponsorship on identifying and executing joint commercial opportunities.
- Own local city or stakeholder relationship from a licensing perspective.
- Track KPIs, forecast revenue, and provide regular business reporting to senior leadership.
GMP Retail Development and Support:
- Support Global Market Program and partner with Clubs who have unique marketing rights within these regions.
- Support CP team with program and KPI tracking and evolving program guidelines and learnings.
- Lead on Global Markets Program Club activations and retail executions in and around games and fan events.
- Partner with Clubs to identify operator for local market retail as well as plan assortment.
- Support on GMP collabs specific to Club retail/pop-ups.
- Liaise with Club Business Development team on reporting/key KPIs.
LBE Retail Development and Support:
- Key member of Location Based Entertainment strategy team to support all LBE initiatives, project management of new and existing programs.
- Lead the retail component of all LBE executions in partnership with global event retail partner or vertical model.
- Partner with LBE agency and operators to identify best model and product assortment.
Required Qualification:
- Bachelor’s Degree required, MBA preferred.
- 8+ years experience in consumer products licensing, with a strong emphasis on international expansion.
- Proven track record of negotiating and managing complex agreements across multiple regions.
- Experience with licensing agency selection and management.
- Deep understanding of international retail landscapes, distribution models, and building market entry strategies.
- Experience working with global sports brands or entertainment properties.
- Strong financial acumen, including forecasting, budgeting, and royalty modelling.
- Exceptional negotiation, communication, and partner management skills.
- Ability to operate in a fast paced, matrixed, global organization.
Other Key Attributes / Characteristics
- Familiarity with LATAM, APAC, MENA market dynamics.
- Strategic thinker with a hands-on mindset.
- Multilingual a plus.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
50% - international travel.
Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS. At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
NO RELOCATION ASSISTANCE WILL BE PROVIDED. The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
WHO WE ARE:
NFL Core Values:
- Respect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution.
- Integrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through.
- Team Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others.
- Resiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence.
NFL Leadership Attributes:
- Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
- Execute: We take action with precision, delivering results that drive our goals forward.
- Inspire: We motivate others through vision, energy, and a commitment to excellence.
- Live Our Values: We embody our core principles in every decision and action.
- Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
- Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact.
WHO YOU ARE:
Talent Attributes:
What we expect for our employees:
- Embody an enthusiastic, proactive can-do attitude.
- Embrace grit, free from ego or entitlement.
- Excel as a relationship builder, with the ability to influence.
- Eager learner, driven by passion rather than just ambition.
- Encompasses an incredible work ethic with an agile mindset.
Senior Manager, New Business Development and Emerging Markets in London employer: The National Football League
The NFL is an exceptional employer that fosters a dynamic and inclusive work environment, prioritising collaboration and mutual respect among its diverse workforce. With a strong emphasis on employee growth, the company offers comprehensive benefits and opportunities for professional development, particularly in the exciting realm of international business development within emerging markets. Working at the NFL not only allows you to be part of a globally recognised brand but also provides the chance to make a meaningful impact in expanding sports fandom across various regions.
Contact Detail:
The National Football League Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, New Business Development and Emerging Markets in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine in front of the hiring team.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Senior Manager, New Business Development and Emerging Markets in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your international licensing experience and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique skills to the table!
Showcase Your Passion:Let your enthusiasm for growing sports globally shine through in your application. Share specific examples of how you've contributed to brand expansion or fan engagement in previous roles. We love seeing candidates who are genuinely excited about what they do!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and experiences. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the StudySmarter team!
How to prepare for a job interview at The National Football League
✨Know Your Markets
Before the interview, dive deep into the specific emerging markets mentioned in the job description. Understand their unique dynamics, consumer behaviours, and any recent trends. This will not only show your enthusiasm but also your readiness to tackle the challenges of the role.
✨Showcase Your Licensing Experience
Prepare to discuss your previous experiences with international licensing agreements. Be ready to share specific examples of how you've negotiated and managed complex deals, especially in regions like APAC, MENA, or LATAM. Highlighting your successes will demonstrate your capability for this role.
✨Demonstrate Strategic Thinking
Think about how you would develop and execute a licensing strategy for the NFL in emerging markets. Bring ideas to the table during the interview that reflect your strategic mindset. This could include potential partnerships or innovative marketing campaigns tailored to local audiences.
✨Build Relationships
Since this role involves managing relationships with licensing agencies and local partners, be prepared to discuss your approach to relationship building. Share examples of how you've successfully collaborated with cross-functional teams and external partners to achieve common goals.
