At a Glance
- Tasks: Drive NFL's international licensing strategy and expand brand presence in emerging markets.
- Company: Join the NFL, a global leader in sports entertainment with a diverse culture.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Opportunity for strategic thinkers passionate about sports and global markets.
- Why this job: Be at the forefront of growing sports globally and making a real impact.
- Qualifications: 8+ years in consumer products licensing with strong international experience.
The predicted salary is between 60000 - 80000 € per year.
The Senior Manager, New Business Development and Emerging Markets, is a key part of the global consumer products team, responsible for identifying CP opportunities, setting the strategy for NFL emerging markets and accelerating revenue growth across international CP. This role will work closely with the international strategy team, local GMs, and cross functions across the organization to identify new market opportunities and drive long term brand expansion and fandom in key emerging regions around the world. The ideal candidate brings deep international licensing experience, strong commercial acumen, and a passion for growing sport globally.
Responsibilities
- Develop and execute NFL’s international licensing strategy across emerging markets, including APAC, Middle East, and Latin America.
- Build licensing agency strategy for key emerging markets. Identify best in class agency partners and manage these relationships.
- Lead relationship with licensing agencies on record on expansion into key regions.
- Identify, negotiate, and manage new licensing agreements with regional and local partners across apparel, accessories, and lifestyle products; partner with licensing agency where relevant.
- Collaborate with international marketing teams to build programs and campaigns that drive revenue and support fan growth.
- Analyze market trends, consumer behavior, and competitive landscape to inform licensing strategy and product portfolio.
- Build locally relevant programs and storytelling relevant to each market/region.
- Partner with Events team on any local in-market fan events, developing event-based retail presence and execution.
- Manage ongoing relationships with licensees, including business reviews, product approvals, assortment planning, etc.
- Develop and manage key retailer relationships within each market/region.
- Develop annual consumer products business plan for each region and update quarterly.
- Partner with Sponsorship on identifying and executing joint commercial opportunities.
- Own local city or stakeholder relationship from a licensing perspective.
- Track KPIs, forecast revenue, and provide regular business reporting to senior leadership.
GMP Retail Development and Support
- Support Global Market Program and partner with Clubs who have unique marketing rights within these regions.
- Support CP team with program and KPI tracking and evolving program guidelines and learnings.
- Lead on Global Markets Program Club activations and retail executions in and around games and fan events.
- Partner with Clubs to identify operator for local market retail as well as plan assortment.
- Support on GMP collabs specific to Club retail/pop-ups.
- Liaise with Club Business Development team on reporting/key KPIs.
LBE Retail Development and Support
- Key member of Location Based Entertainment strategy team to support all LBE initiatives, project management of new and existing programs.
- Lead the retail component of all LBE executions in partnership with global event retail partner or vertical model.
- Partner with LBE agency and operators to identify best model and product assortment.
Required Qualification
- Bachelor’s Degree required, MBA preferred.
- 8+ years experience in consumer products licensing, with a strong emphasis on international expansion.
- Proven track record of negotiating and managing complex agreements across multiple regions.
- Experience with licensing agency selection and management.
- Deep understanding of international retail landscapes, distribution models, and building market entry strategies.
- Experience working with global sports brands or entertainment properties.
- Strong financial acumen, including forecasting, budgeting, and royalty modelling.
- Exceptional negotiation, communication, and partner management skills.
- Ability to operate in a fast paced, matrixed, global organization.
Other Key Attributes / Characteristics
- Familiarity with LATAM, APAC, MENA market dynamics.
- Strategic thinker with a hands-on mindset.
- Multilingual a plus.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
50% - international travel.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
Senior Manager, New Business Development and Emerging Markets in Derry employer: The National Football League
The NFL is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to engage in meaningful international business development within the vibrant consumer products sector. With a strong emphasis on professional growth, employees benefit from extensive training opportunities, collaborative projects across diverse markets, and the chance to make a significant impact on global brand expansion. Located at the heart of the sports industry, the NFL provides a unique environment where passion for sport meets innovative business strategies, making it an ideal place for those looking to advance their careers while contributing to a beloved global brand.
Contact Detail:
The National Football League Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, New Business Development and Emerging Markets in Derry
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work in international licensing or consumer products. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your expertise! Prepare a portfolio or case studies that highlight your experience in negotiating complex agreements and managing licensing strategies. This will help you stand out during interviews.
✨Tip Number 3
Stay updated on market trends! Research the latest developments in APAC, Middle East, and Latin America. Being knowledgeable about these regions will impress potential employers and show your passion for global growth.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Senior Manager, New Business Development and Emerging Markets in Derry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to highlight your international licensing experience and commercial acumen. We want to see how your background aligns with the role, so don’t be shy about showcasing relevant achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for growing sport globally and how you can contribute to our strategy in emerging markets. Keep it engaging and personal – we love a good story!
Showcase Your Market Knowledge:In your application, demonstrate your understanding of the APAC, Middle East, and Latin America markets. We’re looking for candidates who can identify opportunities and navigate the complexities of these regions, so share any insights you have!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at The National Football League
✨Know Your Markets
Before the interview, dive deep into the specific emerging markets mentioned in the job description. Understand their consumer behaviour, market trends, and any recent developments in the sports licensing landscape. This will not only show your enthusiasm but also your readiness to tackle the challenges of the role.
✨Showcase Your Negotiation Skills
Prepare examples of complex agreements you've negotiated in the past. Highlight your approach to managing relationships with licensing agencies and partners. Being able to articulate your negotiation strategies will demonstrate your strong commercial acumen, which is crucial for this position.
✨Connect with the Brand's Vision
Familiarise yourself with the NFL's brand values and how they resonate in different regions. Be ready to discuss how you can contribute to expanding the brand's presence globally. Showing that you align with their vision will set you apart from other candidates.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and problem-solving skills. Think about potential challenges in entering new markets and how you would address them. Practising these scenarios will help you respond confidently and effectively during the interview.
