At a Glance
- Tasks: Drive international growth for NFL consumer products in emerging markets.
- Company: Join the NFL, a global leader in sports and entertainment.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Opportunity for significant career advancement and global networking.
- Why this job: Be part of a team that shapes the future of sports globally.
- Qualifications: 8+ years in licensing with strong international experience required.
The predicted salary is between 60000 - 80000 € per year.
The Senior Manager, New Business Development and Emerging Markets, is a key part of the global consumer products team, responsible for identifying CP opportunities, setting the strategy for NFL emerging markets and accelerating revenue growth across international CP. This role will work closely with the international strategy team, local GMs, and cross functions across the organization to identify new market opportunities and drive long term brand expansion and fandom in key emerging regions around the world. The ideal candidate brings deep international licensing experience, strong commercial acumen, and a passion for growing sport globally.
Responsibilities
- Develop and execute NFL’s international licensing strategy across emerging markets, including APAC, Middle East, and Latin America.
- Build licensing agency strategy for key emerging markets. Identify best in class agency partners and manage these relationships.
- Lead relationship with licensing agencies on record on expansion into key regions.
- Identify, negotiate, and manage new licensing agreements with regional and local partners across apparel, accessories, and lifestyle products; partner with licensing agency where relevant.
- Collaborate with international marketing teams to build programs and campaigns that drive revenue and support fan growth.
- Analyze market trends, consumer behavior, and competitive landscape to inform licensing strategy and product portfolio.
- Build locally relevant programs and storytelling relevant to each market/region.
- Partner with Events team on any local in-market fan events, developing event-based retail presence and execution.
- Manage ongoing relationships with licensees, including business reviews, product approvals, assortment planning, etc.
- Develop and manage key retailer relationships within each market/region.
- Develop annual consumer products business plan for each region and update quarterly.
- Partner with Sponsorship on identifying and executing joint commercial opportunities.
- Own local city or stakeholder relationship from a licensing perspective.
- Track KPIs, forecast revenue, and provide regular business reporting to senior leadership.
GMP Retail Development and Support
- Support Global Market Program and partner with Clubs who have unique marketing rights within these regions.
- Support CP team with program and KPI tracking and evolving program guidelines and learnings.
- Lead on Global Markets Program Club activations and retail executions in and around games and fan events.
- Partner with Clubs to identify operator for local market retail as well as plan assortment.
- Support on GMP collaborations specific to Club retail/pop-ups.
- Liaise with Club Business Development team on reporting/key KPIs.
LBE Retail Development and Support
- Key member of Location Based Entertainment strategy team to support all LBE initiatives, project management of new and existing programs.
- Lead the retail component of all LBE executions in partnership with global event retail partner or vertical model.
- Partner with LBE agency and operators to identify best model and product assortment.
Required Qualification
- Bachelor’s Degree required, MBA preferred.
- 8+ years experience in consumer products licensing, with a strong emphasis on international expansion.
- Proven track record of negotiating and managing complex agreements across multiple regions.
- Experience with licensing agency selection and management.
- Deep understanding of international retail landscapes, distribution models, and building market entry strategies.
- Experience working with global sports brands or entertainment properties.
- Strong financial acumen, including forecasting, budgeting, and royalty modelling.
- Exceptional negotiation, communication, and partner management skills.
- Ability to operate in a fast paced, matrixed, global organization.
Other Key Attributes / Characteristics
- Familiarity with LATAM, APAC, MENA market dynamics.
- Strategic thinker with a hands-on mindset.
- Multilingual a plus.
Salary / Pay Range
This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.
Terms / Expected Hours of Work
50% - international travel.
The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.
Locations
Senior Manager, New Business Development and Emerging Markets in Derry, Londonderry employer: The National Football League
The NFL is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within the global consumer products team. With a strong commitment to employee growth, the company provides opportunities for international travel and engagement in emerging markets, allowing employees to make a meaningful impact on brand expansion and fan development worldwide. The inclusive environment and focus on mutual respect ensure that every team member can thrive and contribute to the exciting world of sports licensing.
Contact Detail:
The National Football League Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, New Business Development and Emerging Markets in Derry, Londonderry
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their goals, especially in emerging markets. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! We need to be able to clearly articulate our experience and how it relates to the role. A confident delivery can make all the difference in standing out from the crowd.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep us top of mind. Plus, it shows we’re genuinely interested in the position. Let’s make sure they remember us!
We think you need these skills to ace Senior Manager, New Business Development and Emerging Markets in Derry, Londonderry
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to highlight your international licensing experience and commercial acumen. We want to see how your background aligns with the role, so don’t be shy about showcasing relevant achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for growing sport globally and how you can contribute to our strategy in emerging markets. Keep it engaging and personal – we love a good story!
Showcase Your Market Knowledge:In your application, demonstrate your understanding of the APAC, Middle East, and Latin America markets. We’re looking for candidates who can identify opportunities and navigate the complexities of these regions, so share any insights you have!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at The National Football League
✨Know Your Markets
Make sure you research the specific emerging markets mentioned in the job description, like APAC, Middle East, and Latin America. Understanding the cultural nuances and market dynamics will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Licensing Experience
Prepare to discuss your previous experience with consumer products licensing, especially in international contexts. Be ready to share specific examples of how you've negotiated complex agreements and managed relationships with licensing agencies, as this is crucial for the role.
✨Demonstrate Strategic Thinking
Think about how you would develop and execute a licensing strategy for the NFL in emerging markets. Bring ideas to the table during the interview about potential partnerships or programs that could drive revenue and fan growth, showing that you're not just a doer but also a thinker.
✨Prepare for Financial Discussions
Brush up on your financial acumen, particularly around forecasting, budgeting, and royalty modelling. Be prepared to discuss how you would track KPIs and provide business reporting to senior leadership, as these skills are essential for success in this role.
