Contract: Fixed-term, c.9 weeks (16 November 2026 – 15 January 2027)
Days: 5 days a week until 11 December, then 3 days a week to 15 January
Work model: Hybrid
About National Education Group (NEG)
National Education Group (NEG), a leading EdTech SaaS business in the global education sector, backed by Synova. Through platforms including The National College, NEG supports over 54,000 institutions and more than 1.5 million educators worldwide, work recognised with 21 major EdTech awards, including Supplier of the Year on multiple occasions.
The Role
We're looking for a hands-on multichannel campaign marketer to lead integrated, conversion-focused campaigns this winter. You'll own November and December campaigns, get New Year activity planned early, and keep every email going out on time.
We work B2B2C: we reach schools and trusts as organisations, and educators as individuals. That means your campaigns will drive both lead generation and online digital sales.
Integrated campaign delivery
- November and December campaigns: own integrated campaigns across email, paid media, organic social, website and landing pages, and get every one launched on schedule
- New Year planning: agree objectives, themes and audiences for January, and have briefs and channel plans ready before the December break
- Always-on activity: refresh, repurpose and optimise ongoing campaigns so they work alongside topical activity, never against it
Audiences and propositions
- Segments and TAMs: plan campaigns for different audiences, from school and trust leaders to individual educators, adapting messaging, propositions and calls to action for each
- New Business campaigns: engage non-members with insight and sector updates that convert into membership enquiries, demo requests and PAYG sales
- Reactive PAYG campaigns: when Department for Education guidance changes, get relevant training in front of the right audience across the right channels, aiming for 24 hours from announcement to launch
Creative and execution
- Creative briefing: turn campaign objectives into clear briefs for Design, Content and Digital, keeping messaging and creative consistent across every channel
- HubSpot build and send: write, build, QA and schedule emails, landing pages, forms and simple nurture sequences using our existing templates
Performance and collaboration
- Conversion and testing: track engagement, leads, digital sales and pipeline; run at least one A/B test a month; and share a monthly summary with clear recommendations
- Stakeholders: keep Content, Design, Digital, Product Marketing and Sales aligned, and brief Sales on every launch
- Handover: leave a clear handover, covering live campaigns, the roadmap, open briefs and key contacts
[Urgent] Programme Marketing Contractor employer: The National College
At The National College, we pride ourselves on being an exceptional employer dedicated to empowering education professionals and transforming children's lives. Our collaborative work culture fosters creativity and innovation, providing ample opportunities for employee growth and development within the EdTech sector. Located in a vibrant environment, we offer a unique platform that not only supports our mission but also encourages our team to thrive through meaningful work and impactful technology.
