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For Companies At a Glance
- Tasks: Lead product marketing initiatives and communicate value to the education sector.
- Company: Join The National College, transforming children's lives through innovative software.
- Benefits: Enjoy generous holiday, mental health support, and professional development opportunities.
- Why this job: Make a real impact in education while growing your career in a supportive environment.
- Qualifications: 3-5+ years in product marketing, strong communication, and collaboration skills required.
- Other info: Dynamic role with excellent growth potential in a fast-paced, remote-friendly team.
The predicted salary is between 45000 - 55000 £ per year.
About The National College (TNC) At TNC, we empower customer workforce’s to transform children’s lives. Our all-in-one platform helps schools, trusts, and nurseries stay compliant, raise standards, and reduce staff workload — all through intuitive, powerful software. If educators need it, we build it. We’ve created a unique platform combining the world’s largest CPD and policy library with custom-built tools — developed in collaboration with thousands of schools and over 1,000 education experts.
The Role We are looking for a Product Marketing Manager to define and communicate the value of our products to the education sector. Sitting at the intersection of Product, Marketing, and Commercial teams, you will act as the voice of the market within the business and the voice of the product in the market. You will lead product launches and go-to-market initiatives, building scalable processes and ways of working that ensure smooth, well-coordinated rollouts across teams. Working closely with Product Managers, you will translate product developments into clear positioning, messaging, and sales enablement that resonates with educational leaders and decision-makers. The ideal candidate is both strategic and hands-on, comfortable leading launches, conducting market and competitive analysis, and enabling Sales, Marketing, and Customer Success teams with the insights and tools they need to drive adoption and revenue. You are a strong communicator and cross-functional collaborator who thrives in a fast-paced environment and is motivated by delivering measurable commercial impact.
Job Requirements
- 3-5+ years of experience in product marketing or a related role within a B2B SaaS startup, scale-up, or technology company (experience in the education sector is a bonus)
- Proven track record of leading successful product launches and go-to-market initiatives
- Experience working on multi-product platforms or complex product portfolios
- Experience developing product positioning, messaging, competitive insights, and sales enablement materials
- Strong ability to manage multiple projects and priorities in a fast-paced environment with minimal guidance
- Confident cross-functional collaborator, with experience working closely with Product, Sales, and senior stakeholders
- Strategic thinker with a hands-on approach - comfortable shaping strategy and delivering executional assets
- Excellent written communication skills, with the ability to craft clear, persuasive, and benefit-led messaging
- Ability to build strong working relationships in a remote or distributed team environment
Job Responsibilities
- Develop clear positioning, messaging, and value propositions that resonate with educational professionals, leaders, and decision-makers
- Own go-to-market strategy and execution for product launches and feature releases, managing the process end-to-end
- Lead product repackaging and repositioning initiatives to better align with customer needs, market opportunities, and commercial strategy
- Partner closely with Product and Marketing teams to ensure successful product releases and strong market impact
- Create compelling marketing content and in-product messaging to drive awareness, engagement, and product adoption
- Act as the connective link between Product, Commercial, and Marketing teams, ensuring alignment on strategy, messaging, and customer insights
- Develop and maintain sales enablement materials, including battlecards, one-pagers, and competitive resources
- Enable commercial teams with the training, tools, and insights needed to confidently position products and win in the market
- Conduct ongoing market and competitive analysis to inform product strategy and strengthen positioning
Job Benefits At The National College, we’re passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a company that values people, encourages personal development, and celebrates success. You’ll also benefit from:
- Life Assurance
- Enhanced Maternity, Paternity, Shared Parental and Adoption Pay
- 24/7 Online GP
- Mental Health & Wellbeing support
- Charity Day
- 25 Days Holiday, Rising to 30 days
- Professional Study Support
- Plus more
Product Marketing Manager in Sheffield employer: The National College
Contact Detail:
The National College Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the education sector, especially those who work at TNC or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This is your chance to demonstrate how you've successfully launched products and driven engagement in the past.
✨Tip Number 3
Prepare for interviews by understanding TNC’s products inside out. Familiarise yourself with their platform and think about how you would position their offerings to educational leaders. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re keen on being part of the TNC team!
We think you need these skills to ace Product Marketing Manager in Sheffield
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially in the education sector, and show how your skills align with what we’re looking for at TNC.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of successful product launches or go-to-market strategies you’ve led. We want to see how you’ve made an impact in previous roles!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language that reflects your excellent written communication skills, as this is crucial for the role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at The National College
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products offered by The National College. Familiarise yourself with their features, benefits, and how they address the needs of educators. This will help you articulate your insights and demonstrate your passion for the role.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your experience in developing go-to-market strategies and product positioning. Be ready to discuss how you've successfully launched products in the past and the impact those launches had on the business. This will show that you can think strategically while also being hands-on.
✨Communicate Clearly and Persuasively
As a Product Marketing Manager, strong communication skills are key. Practice articulating your thoughts clearly and persuasively. You might even want to prepare a brief pitch about a product or feature, focusing on its value proposition for educational professionals. This will showcase your ability to craft compelling messaging.
✨Demonstrate Cross-Functional Collaboration
Be prepared to discuss your experience working with various teams, such as Product, Sales, and Marketing. Share specific examples of how you've collaborated to achieve common goals. This will illustrate your ability to be the connective link between different departments, which is crucial for this role.