Description
About The National College
At The National College, we empower education professionals to transform children’s lives.
Our all-in-one platform helps schools, trusts, and nurseries stay compliant, raise standards, and reduce staff workload through intuitive, impactful technology.
If educators need it, we build it.
We’ve created a unique platform that combines the world’s largest CPD and policy library with innovative software tools, developed in collaboration with thousands of schools and more than 1,000 education experts.
The Role
We are seeking an experienced and commercially minded Head of Creative Operations to lead our Brand & Content function. This is a senior, hands-on leadership role responsible for shaping and delivering high-performing creative output across the marketing team — from conversion-focused digital campaigns and commercial copy to thought leadership content and brand development.
You will lead a four-person creative team (two thought leadership copywriters and two graphic designers), manage agency and contractor relationships, and act as the senior creative lead across all digital channels. Your focus will be on delivering purposeful, high-quality creative work that supports commercial objectives, strengthens brand positioning, and drives customer engagement across the funnel.
This role sits at the intersection of creative leadership, project management, and digital marketing execution. You will set the creative standard across the business, ensuring every asset is on-brand, audience-focused, and performance-driven. As a hands-on leader, you will also contribute directly to creative delivery when required — whether writing commercial copy, developing creative briefs, or supporting campaign asset production.
About The National College
At The National College, we empower education professionals to transform children’s lives.
Our all-in-one platform helps schools, trusts, and nurseries stay compliant, raise standards, and reduce staff workload through intuitive, impactful technology.
If educators need it, we build it.
We’ve created a unique platform that combines the world’s largest CPD and policy library with innovative software tools, developed in collaboration with thousands of schools and more than 1,000 education experts.
The Role
We are seeking an experienced and commercially minded Head of Creative Operations to lead our Brand & Content function. This is a senior, hands-on leadership role responsible for shaping and delivering high-performing creative output across the marketing team — from conversion-focused digital campaigns and commercial copy to thought leadership content and brand development.
You will lead a four-person creative team (two thought leadership copywriters and two graphic designers), manage agency and contractor relationships, and act as the senior creative lead across all digital channels. Your focus will be on delivering purposeful, high-quality creative work that supports commercial objectives, strengthens brand positioning, and drives customer engagement across the funnel.
This role sits at the intersection of creative leadership, project management, and digital marketing execution. You will set the creative standard across the business, ensuring every asset is on-brand, audience-focused, and performance-driven. As a hands-on leader, you will also contribute directly to creative delivery when required — whether writing commercial copy, developing creative briefs, or supporting campaign asset production.
Requirements
Essential
Desirable Experience
Qualifications
Essential
- 5+ years’ experience leading a creative, brand, or content team in a fast-paced commercial environment.
- Proven experience managing copywriters, designers, and external creative partners to deliver high-quality work at pace.
- Strong hands-on design capability, with confidence using tools such as Adobe Creative Suite, Canva, or Figma.
- Excellent commercial copywriting skills, with experience creating high-converting content across web, email, paid media, landing pages, and social.
- Demonstrable experience managing creative workflows, production pipelines, and asset management systems.
- Strong understanding of digital marketing channels including website, email, paid social, organic social, SEO, and content marketing.
- Commercially minded, with the ability to evaluate creative work through a performance and conversion lens.
- Excellent communication, stakeholder management, and leadership skills.
- Strong organisational skills, with the ability to manage multiple priorities and deadlines effectively.
Desirable Experience
- Experience producing or managing video and motion graphics.
- Experience in a B2B SaaS or EdTech environment.
- Knowledge of SEO strategy and content optimisation.
- Experience working closely with CRM, Paid Media, and CRO teams.
Qualifications
- Degree in Marketing, Communications, Journalism, Design, or a related field, or equivalent professional experience.
- Portfolio demonstrating strong commercial creative work, including campaign content, copywriting, and design output.
- Familiarity with project management tools such as Asana, Monday.com, or Notion.
