At a Glance
- Tasks: Create engaging email campaigns and automated journeys that drive results.
- Company: Join a leading EdTech SaaS company making waves in global education.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation.
- Why this job: Make an impact by crafting compelling communications for educators worldwide.
- Qualifications: Strong writing skills and experience with CRM tools like HubSpot.
The predicted salary is between 43731 - 53449 £ per year.
About National Education Group (NEG)
National Education Group (NEG), a leading EdTech SaaS business in the global education sector, backed by Synova. Through platforms including The National College, NEG supports over 54,000 institutions and more than 1.5 million educators worldwide, work recognised with 21 major EdTech awards, including Supplier of the Year on multiple occasions.
The Role
As Email & Lifecycle Manager, you’ll own how our marketing briefs become compelling customer communications, content and lifecycle journeys. You’ll be the CRM execution partner to the Head of Marketing Programme and Product Marketing Manager. You’ll take approved campaign briefs and turn them into conversion focused emails, automated journeys and lifecycle programme, developing the messaging, writing the copy and building the workflows in HubSpot. You’ll also work closely with our Content & Partnerships Manager and MarTech & Insight Manager.
If you love writing copy that gets results, building journeys that respond to what people actually do, and proving your impact with numbers, this role is for you.
Requirements
- Creative brief execution: Shape the creative response: Take approved monthly briefs and develop the strongest messaging angles, hooks, content formats and calls to action to achieve the commercial outcome.
- Make it simple and relevant: Translate complex products and propositions into clear copy tailored to audience segments, journey stages and commercial objectives.
- Bring your CRM expertise: Challenge briefs where a better angle or format exists.
- Write the words: Write and produce all customer facing email and CRM copy, including campaign emails, nurture sequences, landing page copy and in platform messaging.
- Direct the visuals: Work with the AI Creative Designer where visual assets are needed, providing clear creative direction.
- Scale when needed: Brief and manage freelance copywriting support when extra capacity is needed.
Lifecycle journeys
- Build automated journeys: Build and optimise new business nurture, onboarding, cross sell, renewal and reactivation journeys.
- Respond to behaviour: Use behavioural signals and campaign response to trigger follow up and decide the next best message, moving beyond scheduled sends to journeys that respond to what prospects and members actually do.
- Grow member value: Deliver member communications and cross sell programme from briefs agreed with the Head of Marketing Programme.
- Keep the conversation going: Connect individual campaign briefs into the wider prospect and member lifecycle so activity continues beyond campaign close.
- Share what you learn: Feed lifecycle and CRM insight back into campaign planning.
HubSpot platform
- Own the builds: Own email, landing page, form, pop up, list and workflow builds in HubSpot.
- Get every send right: Make sure every send is correctly targeted, tested and quality checked before launch.
- Keep data clean: Maintain data hygiene, contact properties and lifecycle stage definitions with the MarTech & Insight Manager.
- Personalise at scale: Make communications increasingly targeted, triggered and personalised using HubSpot and customer data.
Testing and reporting
- Test and learn: Run at least one structured A/B or multivariate test each month and document what was learned.
- Report what matters: Report email and journey performance against MQLs, conversion and revenue, not opens alone.
Email & Lifecycle Manager employer: The National College
At The National College, we pride ourselves on being an exceptional employer dedicated to empowering education professionals and transforming children's lives. Our collaborative work culture fosters creativity and innovation, providing ample opportunities for employee growth and development within the EdTech sector. Located in a vibrant environment, we offer a unique platform that not only supports our mission but also encourages our team to thrive through meaningful work and impactful technology.
StudySmarter Expert Advice🤫
We think this is how you could land Email & Lifecycle Manager
✨Showcase Your Expertise with a Public Portfolio
As a freelancer in the digital learning and education space, having a strong public portfolio is crucial. Create a website or a blog where you can share your projects, case studies, and even testimonials from past clients. This not only demonstrates your skills but also lets potential clients see your unique approach to digital learning.
✨Engage in Digital Learning Communities
Join online forums, Facebook groups, or LinkedIn communities dedicated to education technology and freelance educators. Engage with discussions, share insights, and make connections. Remember, many gigs can come from these informal networks as people often post their needs or recommendations there.
✨Attend EdTech Events and Webinars
Keep an eye out for virtual and local events related to education technology. These gatherings are perfect for networking and finding freelance opportunities. Don’t be shy about promoting your services or sharing your work during Q&A sessions—visibility is key!
✨Direct Outreach to Potential Clients
Don't wait for opportunities to come to you! Research schools, universities, and organisations that might benefit from your freelancing services. Send them a personalised pitch highlighting how you can help. You might be surprised by how many are looking for skilled freelancers just like us!
We think you need these skills to ace Email & Lifecycle Manager
Some tips for your application 🫡
Show Off Your Digital Skills:In the digital learning and education space, it’s crucial to highlight your technical proficiencies. Make sure to include relevant tools you’ve used, like LMS platforms, authoring tools, or any e-learning software. We're interested in seeing how you've leveraged these skills in either previous projects or course development.
Portfolio is Key!:As a freelancer, your portfolio is your best friend. Showcase your previous digital learning projects, course designs, or any educational content you’ve created. Include links to anything you’ve developed—this is our way of seeing your creative flair and effectiveness in real-world applications.
Tailor Your Application for Each Project:Freelance roles often require a bespoke approach. When applying for Email & Lifecycle Manager at The National College, personalise your cover letter to reflect your understanding of their specific needs in digital learning, and how your background aligns with their goals. Make it clear why you are the perfect fit for them!
Rates and Availability Matter:Being freelance means you need to be upfront about your rates and availability. Include that information in your application, so The National College knows what to expect. It gives a professional touch and sets the stage for clear communication from the get-go.
How to prepare for a job interview at The National College
✨Know Your EdTech Tools
Before your chat with The National College, make sure you're familiar with popular digital learning platforms like Moodle or Moodle plugins. Being able to discuss your experience with these tools will really set you apart, especially since they play a crucial role in the education tech space.
✨Show Off Your Portfolio
As a freelancer, your portfolio is your best friend. Bring your A-game by showcasing case studies that highlight your ability to create engaging content or effective learning modules. Tailor what you show to the specific needs of The National College and make sure to point out how your work has improved learning outcomes.
✨Discuss Learning Trends
Be ready to chat about current trends in digital learning, like gamification or adaptive learning. The National College is likely looking for someone who stays up to date with industry shifts and can incorporate fresh ideas into their projects—proving you're not just about delivery but innovation too!
✨Pitching Your Rates Confidently
Since this is a freelance gig, come prepared to discuss your rates confidently. Know your worth and how your skills align with what The National College needs. Be ready to justify your prices based on your experience and the value you bring—they'll appreciate your professionalism!
