At a Glance
- Tasks: Create engaging B2B content and manage email marketing to drive customer growth.
- Company: Join The National College, empowering educators with innovative technology.
- Benefits: Flexible working, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and innovation.
- Why this job: Make a real impact in education while honing your marketing skills.
- Qualifications: Experience in content creation and email marketing is a plus.
The predicted salary is between 40500 - 49500 £ per year.
About The National College
At The National College, we empower education professionals to transform children’s lives. Our all-in-one platform helps schools, trusts, and nurseries stay compliant, raise standards, and reduce staff workload through intuitive, impactful technology.
The Role
We are looking for a commercially minded Content & Email Marketing Manager to create high-quality B2B content and build connected customer journeys that generate demand, support conversion and drive long-term customer and member growth. This is a hands-on role combining B2B content marketing, lifecycle marketing, CRM automation and email. You will turn customer insight, research, product expertise and internal knowledge into compelling content, while using customer and behavioural data to deliver relevant communications at every stage of the relationship.
You will create content that attracts and educates prospective customers, supports the buying journey and builds our authority in the market. Alongside this, you will build and optimise lifecycle programmes across acquisition, nurture, conversion, onboarding, engagement, cross-sell and reactivation. The role sits within the Centre of Excellence and works closely with Marketing Strategy & Planning, Digital Experience, Sales, Customer and Product teams. You will translate commercial priorities and audience insight into content and customer journeys that deliver measurable impact.
Requirements
- Create high-quality B2B content including lead magnets, whitepapers, guides, case studies, blogs, nurture content and campaign assets.
- Turn customer insight, research, product expertise and subject-matter knowledge into compelling, audience-first content.
- Develop content that supports the B2B buying journey, from awareness and education through to consideration and conversion.
- Create campaign and nurture assets that generate demand, capture leads and progress prospects towards conversion.
- Repurpose webinars, research, customer stories and existing assets into content for campaigns, lifecycle journeys and always-on marketing.
- Work with SEO, Digital Experience and Campaign teams to ensure content reaches the right audiences and supports acquisition and conversion.
- Use performance data, customer feedback and market insight to continually improve content effectiveness.
CRM & Email Marketing
- Build and execute lifecycle journeys across acquisition, nurture, conversion, onboarding, engagement, cross-sell and reactivation.
- Build and optimise HubSpot workflows, segmentation, triggers, personalisation and automated nurture programmes.
- Own day-to-day email marketing from planning and copywriting through to build, QA, launch and optimisation.
- Use behavioural, engagement and customer signals to deliver relevant content and communications at the right time.
- Translate commercial and campaign priorities into always-on and campaign-based lifecycle programmes.
- Develop audience segments and lifecycle strategies that reflect customer needs, behaviours and stages of the relationship.
- Continuously test and optimise journey logic, messaging, timing, calls to action and content.
Conversion & Customer Growth
- Write conversion-focused copy across email, landing pages, website journeys and campaign assets.
- Develop programmes that support onboarding, product adoption, engagement, cross-sell and reactivation.
- Identify opportunities to improve progression from lead to customer and from customer to engaged, growing member.
- Partner with Sales, Customer and Product teams to understand customer needs, barriers and opportunities throughout the lifecycle.
- Use customer and behavioural data to identify opportunities to improve activation, engagement and customer value.
Content Quality & Delivery
- Maintain high standards of copy, tone of voice, accuracy and editorial quality across all content and communications.
- Ensure content and lifecycle activity are delivered on time and to brief.
- Brief and manage freelance writers and content partners where required.
- Work with Creative and Design to ensure content and creative execution work effectively together.
- Establish efficient processes for planning, creating, reviewing and repurposing content.
Measurement & Optimisation
- Define and monitor performance measures across content, lifecycle and email activity.
- Track engagement, lead generation, lead progression, conversion and customer lifecycle performance.
- Use data and insight to identify opportunities, diagnose performance issues and improve activity.
- Test messaging, content, creative, calls to action, segmentation, timing and journey structure to improve results.
- Demonstrate the commercial impact of content and lifecycle programmes, including contribution to demand, conversion and customer value.
- Share insights and recommendations with relevant stakeholders to inform future marketing activity.
Content & Email Marketing Manager employer: The National College
At The National College, we pride ourselves on being an exceptional employer dedicated to empowering education professionals and transforming children's lives. Our collaborative work culture fosters creativity and innovation, providing ample opportunities for employee growth and development within the EdTech sector. Located in a vibrant environment, we offer a unique platform that not only supports our mission but also encourages our team to thrive through meaningful work and impactful technology.
StudySmarter Expert Advice🤫
We think this is how you could land Content & Email Marketing Manager
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Content & Email Marketing Manager
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to The National College.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer The National College and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Content & Email Marketing Manager at The National College.
How to prepare for a job interview at The National College
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at The National College.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for The National College. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at The National College.
