At a Glance
- Tasks: Lead NASP's communications strategy and manage digital content across platforms.
- Company: Join a dynamic charity focused on social prescribing and community health.
- Benefits: Enjoy 30 days annual leave, flexible working, and discounts at London galleries.
- Other info: Hybrid working model with opportunities for professional growth.
- Why this job: Make a real difference in health communications while developing your skills.
- Qualifications: Experience in digital communications and a passion for social impact.
Salary: £48,804 per annum
Duration: Fixed-term until 31st January 2027
Hours: Full time
Location: Hybrid – NASP have an office space at London's Southbank Centre which can be used by staff at any time. The role will be expected to work up to 2 days per week in the office with the remainder at home, depending on agreed hours. There may also be additional occasional travel required for staff days and other events.
NASP offer a range of core benefits for staff on payroll, including:
- 30 days paid annual leave per annum, plus Bank Holidays
- An additional day of paid leave per year on your birthday
- Opportunities for Volunteering & CPD days each year
- Opportunity to request flexible working arrangements, including compressed hours
- Contribution to annual eye test, eyeglass purchase, and flu vaccination
- Access to discounts across the Southbank Centre site; including free/discounted reciprocal access to participating galleries & museums in London & the UK.
Applications are welcomed from applicants who wish to apply for a position based on a flexible working arrangement. Should a candidate be successful after the interview stage, any reasonable requests will be reviewed and sought to be accommodated within the needs of the role. All appointments are subject to proof of right to work in the UK, references and a 3-month probationary period.
Purpose of This Role:
This role sits within NASP’s Communications Team. You will play a key role in developing and delivering NASP’s communications strategy, which aims to spread the word about social prescribing among health and voluntary sector professionals and equip them with the training and resources they need.
You will lead on NASP’s digital communications – including through hands-on management of the NASP website and oversight of social media. You will also manage media, campaigns and events and ensure that the content NASP delivers is to a high standard. This is an operational role within a small charity, where the postholder will be expected to balance leadership with direct delivery and work flexibly. The role reports to the Director of Communications and manages the Digital Communications Officer and the Communications Lead: Media and Events.
Person Specification:
Experience & Knowledge:
Essential
- Experience of writing for and managing websites - including expertise in analytics, user journeys and SEO - and digital communications
- Understanding of the importance of ensuring brand consistency
- Experience of using CRMs and data effectively as part of an integrated communications offer
- Knowledge of social prescribing within the NHS and/or voluntary sector
- Understanding of the media landscape and working with the media, including health sector media
Desirable
- Experience of reviewing/re-launching websites
- Experience of using Microsoft Dynamics and/or Umbraco.
Skills and attributes
Essential
- Ability to plan, coordinate and report on a wide range of communications aimed at different audiences
- Ability to manage digital campaigns aimed at different audiences, including through the use of paid marketing
- Ability to write and edit materials for different channels to achieve results (including web copy, e-comms, briefings, marketing materials, letters)
- Ability to manage staff effectively, supporting their wellbeing and development
- Ability to balance leadership with hands-on delivery
- Ability to support teams and partners on communications strategies and to manage a wide range of relationships
- Ability to be adaptable within a small organisation with limited resources, responding quickly and flexibly to changing circumstances and competing priorities
- Ability to understand complex information and find pragmatic solutions to challenges
- Ability to build good relationships and be diplomatic while ensuring projects are delivered to a high standard
- Affinity with NASP’s Values as defined in the NASP Strategic Plan
Responsibilities:
Strategy and Brand
- Working with Director of Communications to develop and implement the NASP communications strategy
- Commissioning and project managing films, graphics and other assets to support NASP strategic priorities and partners
- Leading on analytics and reporting on KPIs
- Developing communications resources and marketing packs for internal and external use
- Ensuring all communications across programme teams are strategic and adhere to the NASP brand
Training and advising staff across NASP on communications
- Identifying opportunities to form partnerships with other organisations, and working with partners on joint programmes and campaigns
Digital
- Managing and developing the NASP website, and supporting the Digital Communications Officer to maximise the impact of social media channels and newsletter (including maximising SEO and effective use of Google Ad Words and advertising)
- Planning, editing and writing content for multiple channels (including website, newsletters, and resources for programmes and partners)
Campaigns
- Coordinating campaigns aimed at health sector, voluntary sector and public audiences, leading NASP’s communications with the aim of inspiring individuals and organisations in the UK and across the world.
Events
- Leading on the promotion and delivery of NASP events, working with the Communications Lead: Media and Events and the Digital Communications Officer
Memberships and CRM
- Working with colleagues to develop NASP’s membership offers for health professionals and voluntary sector professionals, including by ensuring integration with the CRM and smooth user journeys
- Working with the Operations Team to develop the CRM and improve integration with the website
Management
- Line-managing the Digital Communications Officer and Communications Lead: Media and Events
Reporting To: Director of Communications
Head of Communications (Maternity Cover) employer: The National Academy for Social Prescribing (NASP)
NASP is an exceptional employer that prioritises employee wellbeing and professional growth, offering a generous 30 days of annual leave plus additional benefits such as volunteering days and flexible working arrangements. Located at the vibrant Southbank Centre in London, staff enjoy a collaborative work culture that encourages creativity and innovation while providing access to cultural events and resources that enrich both personal and professional lives.
Contact Details:
The National Academy for Social Prescribing (NASP) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Communications (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your skills align with their mission. Practise common interview questions and think of examples that highlight your experience in communications.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can leave a lasting impression. Mention something specific from your conversation to remind them of your fit for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Communications (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Communications role. Highlight your experience in digital communications, website management, and any relevant knowledge of social prescribing. We want to see how you fit into our mission!
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past work that show your ability to manage campaigns, write engaging content, and lead a team. This is your chance to shine, so let us know what you can bring to the table.
Be Authentic:We love genuine personalities! When writing your application, let your passion for communications and social prescribing come through. Share why you’re excited about this role and how it aligns with your values and career goals.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure you’re considered for this fantastic opportunity!
How to prepare for a job interview at The National Academy for Social Prescribing (NASP)
✨Know Your Stuff
Before the interview, dive deep into NASP's mission and values. Familiarise yourself with their communications strategy and recent campaigns. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your Digital Savvy
Be ready to discuss your experience with website management, SEO, and digital communications. Prepare examples of how you've used analytics to drive results in previous roles. Highlighting your hands-on experience will demonstrate that you're the right fit for leading NASP's digital communications.
✨Prepare for Scenario Questions
Expect questions about how you'd handle specific challenges in a small charity environment. Think of examples where you've balanced leadership with direct delivery, and be ready to share how you’ve adapted to changing circumstances in past roles.
✨Engage with Your Interviewers
Remember, interviews are a two-way street! Prepare thoughtful questions about the team dynamics, upcoming projects, and how NASP measures success in its communications efforts. This shows you're not just interested in the role, but also in contributing to the team's success.
