Director of Sales in Liverpool

We opened the first 5* Hotel in Liverpool; The Municipal Hotel & Spa MGallery in May 2023 and have reset the clock within this historic building, bringing it back to life. Our Heartists® aspire to create memorable, heartfelt moments for all life enjoyers to experience unique stories from the past but also to immerse themselves into our hospitality, creating their own astonishing tales of MGallery magical moments. We boast 179 stunning bedrooms set in a remarkable and inspiring landmark of the city.

The iconic clock tower and bells give the tempo to a timeless melody. Various restaurants, bars and a state of the art spa sanctuary experience will offer everyone the place to have the time of their lives, pause the clock and embark upon their own magical journey with MGallery. Our hotel is home to unforgettable high-profile VIP functions, the host to luxury affiliations, leisure and events, stylish private dinners and professional conferences.

We are now seeking a passionate and driven Business Development Director to join our Commercial Team, reporting to the Commercial Director. The Business Development Director is responsible for driving revenue growth across MICE (Meetings, Incentives, Conferences, and Events), corporate segments, and the local market with a strong focus on F&B. This role supports the commercial strategy by proactively generating business, building strong client relationships, and maximizing opportunities across rooms, meetings, and food & beverage outlets.

Working closely with the Commercial Director, Revenue, Marketing, and Operations, the Business Development Director ensures alignment with business objectives, delivering both top-line revenue and profitable growth.

A DAY IN THE LIFE OF A BUSINESS DEVELOPMENT DIRECTOR AT THE MUNICIPAL HOTEL & SPA MGALLERY

Key Responsibilities

• Sales Strategy & Business Development: Develop and execute targeted sales plans focusing on MICE, corporate accounts, and local partnerships to achieve growth targets. Identify and secure new business opportunities within the corporate and events market, including meetings, conferences, and social events. Drive local market penetration through F&B private dining, and event activations aligned to city events. Support pricing and positioning strategies through market intelligence and client feedback. Actively participate in networking events, trade shows, agent visits and local business forums to generate leads.
• MICE & Corporate Sales Focus: Proactively manage and grow a portfolio of corporate and MICE accounts. Respond to and convert RFPs, enquiries, and leads for meetings and events. Conduct site inspections, client presentations, and negotiations to close business. Maximize revenue per event through upselling of F&B, meeting packages, and ancillary services. Maintain strong relationships with event planners, corporate bookers, and agencies.
• Local Market & F&B Revenue Growth: Drive local catering, private events, and exclusive use events through proactive partnerships. Identify opportunities for community partnerships and local collaborations. Increase awareness and utilization of F&B outlets locally.
• Account Management & Client Relationships: Build and maintain long-term relationships with key corporate clients and local partners. Conduct regular account reviews to identify growth opportunities. Ensure high levels of customer satisfaction and repeat business. Negotiate contracts and agreements in line with company guidelines.
• Performance & Reporting: Achieve agreed sales targets, KPIs, and revenue goals. Maintain accurate records of sales activities, pipeline, and forecasts. Monitor conversion rates, business mix, and performance metrics. Provide regular sales reports and market insights to the leadership team.
• Internal Collaboration: Work closely with Revenue Management to optimize pricing and availability. Liaise with Operations and F&B teams to ensure seamless event execution and guest satisfaction.

Key Performance Indicators (KPIs)

• MICE and corporate revenue growth
• F&B revenue from local and event business
• Conversion rate of enquiries and RFPs
• Sales pipeline and account production
• Customer retention and repeat business

Qualifications & Experience

• Bachelor’s degree in Business, Hospitality, Sales, or related field (preferred)
• 3–5 years of experience in hotel sales, MICE, or corporate segments
• Proven track record in event sales and corporate account management
• Strong knowledge of the local market and competitive landscape
• Experience in F&B sales or event-driven revenue generation is highly desirable
• Exceptional communication and presentation skills, both written and verbal, with a professional and persuasive approach
• Experience with international hotel brands (e.g., Accor) is an advantage
• Experience within the luxury sector is an advantage
• Proficiency in CRM software (such as Salesforce or similar) and Microsoft Office Suite, with the ability to generate and analyse sales data
• Strong negotiation and contract management skills, with a keen eye for detail to ensure mutually beneficial agreements
• Highly organised, able to prioritise tasks and manage multiple projects in a fast-paced environment
• Flexibility
• A positive, proactive approach with the ability to identify and act on new opportunities in line with hotel objectives

Key Competencies

• Strong sales and negotiation skills
• Relationship-building and networking ability
• Results-driven with a proactive approach
• Commercial awareness and market insight
• Excellent communication and presentation skills
• Organizational and time management skills
• In-depth understanding of sales principles and strategies, with experience in strategic planning, forecasting, and performance analysis
• Flexibility to work outside of regular hours, including evenings and weekends, and attend off-site meetings or events as required

EQUAL OPPORTUNITIES

RBH Hospitality Management is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. If at any point throughout our process you require reasonable adjustments, please contact careers@rbhmanagement.com

Compensation

Competitive salary