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For Companies At a Glance
- Tasks: Create engaging content across social media, events, and various business areas.
- Company: Join The Motorist, a vibrant automotive lifestyle hub near Leeds.
- Benefits: Starting salary from ÂŁ26K, creative freedom, and a dynamic work environment.
- Why this job: Be part of a community, capturing the excitement of automotive culture and events.
- Qualifications: Passion for cars, strong social media skills, and experience in videography.
- Other info: Work with a supportive team and enjoy diverse content creation opportunities.
The predicted salary is between 26000 - 32500 ÂŁ per year.
Location: Sherburn in Elmet, Leeds
Job Type: 5-Days-Over-7 (includes weekends & events)
Salary: Starting from 26K - Dependent on Experience
About The Motorist
The Motorist is one of the UK’s most unique automotive lifestyle destinations—bringing together cars, bikes, food, retail, and events in one venue. Based near Leeds, it’s a hub where enthusiasts, families, and businesses come together to enjoy year-round events, hospitality, and automotive culture. With over 150 events hosted every year, it’s one of the UK’s busiest automotive venues—offering a constant stream of content opportunities across cars, food, retail, garage, and corporate experiences.
The Role
We’re looking for a hands-on, creative Content Creator to support and execute content across the entire business. You’ll work closely with the Marketing Executive, who sets campaign direction, priorities, and overall marketing activity—while you bring it all to life through content. This means you’ll focus on creating, capturing, and delivering high-quality content, while strategy, planning, and wider marketing activity are coordinated alongside you. This is an on-site, fast-paced role where no two days are the same. Your work will directly influence footfall, bookings, and brand growth.
Key Responsibilities
- Social Media Content (Core Driver)
- Create daily and weekly content across Instagram, TikTok, Facebook, and LinkedIn
- Capture car meets, supercar events, bike nights
- Create food and drink content for the restaurant and café
- Produce content for retail products and merchandise
- Capture garage and workshop activity
- Produce reels and TikToks (priority), stories, and static posts
- Goal: Build reach, engagement, and community.
- Event Promotion and Coverage (Critical Focus)
- Create pre-event promotional content such as trailers and countdowns
- Attend weekly and large-scale events
- Capture live photo and video content
- Deliver same-day content and post-event recaps
- Multi-Department Content Creation
- Garage and Bodyshop: Repairs, servicing, MOTs, detailing, educational and trust-building content, before and after transformations
- Food and Beverage: Dishes, drinks, menus, atmosphere and customer experience, launches and promotions
- Retail Store: Products, merchandise, and gifts, promotional and seasonal content
- Corporate and Private Hire: Professional, polished content for event spaces and business use
- Brand Storytelling and Community
- Feature visitors, members, and car owners
- Create “car of the day” and customer spotlights
- Capture the atmosphere, people, and social experience
- Photography and Videography
- Shoot cars, food, people, and the venue
- Film cinematic automotive content
- Edit fast-paced, social-first videos
- Maintain a consistent visual style
- Website, Email and Marketing Content
- Write blog posts including event recaps and features
- Create landing page content for events and services
- Support and build email newsletters and marketing campaigns
- Plan and create content for regular mailers and announcements
- Optimise content for SEO
- Community Management & Customer Interaction
- Monitor and respond to messages, comments, and enquiries across social platforms
- Engage with the community to build relationships and brand loyalty
- Support customer experience through fast, professional responses
- Car Clubs, Reviews & Engagement
- Assist with car club communications and content
- Support visiting clubs and groups with coverage and promotion
- Capture and share customer reviews, testimonials, and user-generated content
- Help showcase the community and club culture at The Motorist
- Partnerships & Collaborations
- Capture content with brands, car clubs, and corporate clients
- Produce co-branded and sponsored content
- Support cross-promotion
- Graphic Design & Internal Support
- Create simple graphics for social media, events, and promotions
- Support Heads of Department with marketing materials
- Assist with visual assets for campaigns across different areas of the business
- Analytics and Performance
- Track engagement and content performance
- Identify what works best
- Feed insights back into content (working with the Marketing Executive)
- Trend Awareness
- Stay up to date with social media trends
- Follow automotive culture trends
- Adapt quickly to maximise reach
What We’re Looking For
Essential
- Passion for cars or automotive culture
- Strong experience creating social media content
- Videography and editing skills
- Photography skills
- Comfortable working in a fast-paced, live environment
- Strong understanding of Instagram and TikTok
Desirable
- Experience in events or hospitality content
- Experience creating educational or workshop content
- Basic graphic design skills
- Copywriting or marketing knowledge
What Makes This Role Different
You are not just a content creator. You are:
- A videographer
- A photographer
- An automotive storyteller
- A garage content creator
- A hospitality content creator
- An event coverage specialist
Why Join The Motorist
Work at one of the UK’s busiest automotive lifestyle venues. Create content across cars, garage, food, retail, and corporate. Clear structure with support from a Marketing Executive. Huge variety and creative freedom.
Content Creator in Leeds employer: The Motorist
Contact Detail:
The Motorist Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Creator in Leeds
✨Tip Number 1
Get your social media game on point! Start by showcasing your passion for cars and automotive culture on platforms like Instagram and TikTok. Share your own content or engage with existing communities to build a following before you even apply.
✨Tip Number 2
Network like a pro! Attend automotive events, meet-ups, or even local car shows. Chat with fellow enthusiasts and industry professionals—who knows, you might just bump into someone from The Motorist!
✨Tip Number 3
Show off your skills! Create a portfolio that highlights your best content creation work. Include videos, photos, and any social media campaigns you've run. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining The Motorist community. Don’t forget to tailor your application to highlight your unique skills and experiences!
We think you need these skills to ace Content Creator in Leeds
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for cars and automotive culture shine through. We want to see that enthusiasm in your words, so don’t hold back!
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences that match the role. Highlight your social media content creation experience and any relevant projects you've worked on.
Be Creative: This is a creative role, so don’t be afraid to showcase your unique style! Whether it’s through your writing or by including links to your portfolio, let us see what you can do.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at The Motorist
✨Know Your Audience
Before the interview, get familiar with The Motorist's brand and community. Understand their events, social media presence, and the type of content they produce. This will help you tailor your responses and show that you're genuinely interested in their mission.
✨Showcase Your Skills
Prepare a portfolio that highlights your best work in videography, photography, and social media content creation. Bring examples that align with the automotive lifestyle theme, as this will demonstrate your ability to create relevant and engaging content.
✨Be Ready for a Fast-Paced Environment
Since the role involves working in a dynamic setting, be prepared to discuss how you handle pressure and adapt quickly. Share specific examples from past experiences where you've successfully managed tight deadlines or unexpected challenges.
✨Engage with Their Community
During the interview, express your enthusiasm for building relationships within the automotive community. Discuss how you would engage with followers on social media and foster a sense of belonging among customers, showcasing your understanding of community management.