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- Tasks: Lead digital marketing strategies to boost customer acquisition and retention globally.
- Company: Join The Moorings Yacht Charters, a leader in unforgettable sailing experiences worldwide.
- Benefits: Enjoy competitive salary, travel discounts, private medical insurance, and career progression opportunities.
- Why this job: Be part of a fun, dynamic team creating extraordinary experiences while optimising digital marketing efforts.
- Qualifications: Proven experience in performance marketing, agency management, and strong analytical skills required.
- Other info: We value diversity and inclusivity, ensuring everyone can thrive in our workplace.
The predicted salary is between 43200 - 72000 £ per year.
At The Moorings and Sunsail, part of the Travelopia group, we plan and deliver fantastic yacht charters across the world. We have an abiding passion for sailing, taking yachting holidays to the next level across the most spectacular destinations worldwide which keep our customers coming back again and again!
The secret to our success within the yacht industry lies in our exceptional teams, we are united by the same purpose, to have fun while creating extraordinary experiences on the water.
We are looking to hire a Digital Performance Marketing Lead to join our team! Reporting to the Head of Brand and Acquisition, you’ll orchestrate our customer acquisition and retention efforts across multiple global markets. You’ll lead a high-performing in-house team and hold key agencies to account. We’re looking for someone who can get into the technical nitty gritty, pushing partners to rationalise spend, interrogate attribution models, and constantly look for ways to optimise across Google, Meta, and more.
What we’ll offer:
- Competitive salary plus annual bonus scheme
- Employee travel discounts across all product types
- Access to our exclusive rewards portal
- Various employee discounts and offers
- Private medical insurance and contributory Pension scheme
- Career progression opportunities
What you’ll do:
- Own the global performance marketing strategy – driving both acquisition and brand engagement across paid search, paid social, and display.
- Lead, mentor, and encourage a dedicated team of Digital Acquisition Specialists working across key markets including the UK, Europe, South Africa, Australia, and the Americas.
- Hold external partners to account – interrogate results, challenge underperformance, and push for innovation.
- Get hands-on with the platforms – regularly review performance in Google Ads, Meta, and GA4.
- Optimise campaigns continuously – test, learn, and iterate using a blend of instinct and data.
- Build robust attribution models that reveal what’s really driving conversions – and adjust strategies accordingly.
- Collaborate cross-functionally – align campaigns with CRM journeys, SEO content plans, and customer insights to build a coordinated, high-impact digital marketing ecosystem.
- Manage and improve the budget – allocate funds wisely, track return on investment, and offer clear insight on performance and forecasts.
What you’ll bring:
- A track record of leading performance marketing teams and delivering results – ideally in travel, hospitality, or luxury sectors.
- Strong experience in agency management – you know how to build positive relationships, but you’re not afraid to challenge performance when needed.
- Deep knowledge of paid media platforms, particularly Google and Meta.
- Hands-on proficiency with analytics tools (Google Analytics, AdWords, attribution platforms).
- A passion for data-driven decision-making and the confidence to act on insights.
- A collaborative approach with strong leadership, communication, and influencing skills.
We believe people perform best when they can be their true selves and diverse teams drive better results. We’re committed to fostering a diverse, equitable, and inclusive environment where everyone can succeed.
Travelopia ensures an inclusive workplace for all. If you need accommodations during the recruitment process, please inform us here: Talent@Travelopia.com
Digital Performance Marketing Lead employer: The Moorings Limited
Contact Detail:
The Moorings Limited Recruiting Team
Talent@Travelopia.com
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in digital performance marketing, especially within the travel and hospitality sectors. Understanding the unique challenges and opportunities in these industries will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the travel and digital marketing fields. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Showcase your hands-on experience with Google Ads, Meta, and analytics tools by preparing specific examples of campaigns you've managed. Be ready to discuss how you optimised these campaigns and the results you achieved.
✨Tip Number 4
Research The Moorings Yacht Charters and their brand values. Tailor your conversations to reflect their commitment to creating extraordinary experiences and fostering a diverse and inclusive environment, demonstrating that you align with their mission.
We think you need these skills to ace Digital Performance Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital performance marketing, especially in the travel or hospitality sectors. Use specific metrics to demonstrate your achievements, such as increased ROI or successful campaign results.
Craft a Compelling Cover Letter: In your cover letter, express your passion for sailing and how it aligns with the company's mission. Discuss your leadership style and how you plan to mentor the team while driving performance across various platforms.
Showcase Technical Skills: Emphasise your hands-on experience with Google Ads, Meta, and analytics tools. Provide examples of how you've optimised campaigns and built attribution models that have driven conversions.
Highlight Collaborative Experience: Mention any cross-functional projects you've worked on, particularly those involving CRM journeys or SEO content plans. This will show your ability to work collaboratively and align marketing strategies effectively.
How to prepare for a job interview at The Moorings Limited
✨Know Your Metrics
As a Digital Performance Marketing Lead, you'll need to demonstrate a strong understanding of key performance indicators. Be prepared to discuss how you've used data to drive decisions in past roles, and be ready to explain your approach to optimising campaigns based on analytics.
✨Showcase Leadership Skills
This role involves leading a team, so highlight your leadership experience. Share examples of how you've mentored team members or improved team performance. Discuss your collaborative approach and how you align teams towards common goals.
✨Familiarise Yourself with the Platforms
Make sure you're well-versed in Google Ads, Meta, and GA4. Prepare to discuss specific campaigns you've managed on these platforms, including challenges faced and how you overcame them. This will show your hands-on proficiency and technical knowledge.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills. For instance, how would you handle underperforming campaigns or manage agency relationships? Think through potential scenarios and formulate your responses to demonstrate your strategic thinking and adaptability.
