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For Companies At a Glance
- Tasks: Plan and optimise engaging email campaigns to showcase our products and drive customer engagement.
- Company: Join Modern Milkman, a vibrant brand focused on sustainability and innovation.
- Benefits: Enjoy 25 days holiday, flexible benefits, and a £300 budget for learning and development.
- Why this job: Make an impact with your creativity while working in a dynamic, hybrid environment.
- Qualifications: Experience in CRM or email marketing, strong writing skills, and a data-driven mindset.
- Other info: Collaborative culture with opportunities for personal growth and team volunteering.
The predicted salary is between 30000 - 40000 £ per year.
Overview
Plan, create, and optimise email campaigns that showcase our core product range and highlight new launches. This role focuses on engaging customers through compelling, brand-led communications that drive product awareness, trial, and repeat purchase.
Responsibilities
- Own the planning and execution of email campaigns promoting the core product range and new product launches
- Build and optimise campaign flows, including product spotlights, seasonal campaigns, and promotional pushes
- Develop content briefs that bring products to life and align with brand tone and messaging
- Collaborate and support the Senior CRM Executive on campaign calendar planning and segmentation strategy
- Test, measure, and optimise campaigns to maximise open rates, click-throughs, and conversion
- Report on campaign performance and provide actionable recommendations
- Keep on top of CRM and email marketing best practices, applying fresh ideas to improve effectiveness
Qualifications
- Solid experience in CRM or email marketing experience, ideally in a consumer brand environment
- Proven track record of planning and executing email campaigns end-to-end
- Strong writing and briefing skills, with an eye for engaging product storytelling
- Hands-on experience with CRM tools and automation platforms (Braze is a plus)
- Data-driven mindset with a clear understanding of key CRM performance metrics
- Organised, detail-oriented, and comfortable managing multiple campaigns at once
- Collaborative team player with strong communication skills
About Modern Milkman
CRM Executive — Location: London or Manchester / Hybrid
Salary: £30,000 – £40,000
Benefits
- 25 days holiday, 8 bank holidays (5 flexible ones). Plus, your birthday off too!
- EMI Share Options
- Up to 6% matched company pension
- Access to thanksBen, for a range of core & flexible benefits
- Employee discount off Modern Milkman products
- Enhanced parental leave & pay
- Life Insurance
- Cycle to work scheme & Octopus EV salary sacrifice
- In-person company events
- £300 working from home set up
- £300 L&D budget per annum
- £300 Health and Well Being budget
- Endless samples of our stock
- Up to 4 weeks working abroad
- 2x volunteering days and team volunteering days
- Loads of company clubs to join
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CRM Executive employer: The Modern Milkman
Contact Detail:
The Modern Milkman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best email campaigns and CRM projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your knowledge of CRM tools and email marketing strategies. Be ready to discuss how you've optimised campaigns in the past and what fresh ideas you can bring to the table.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Modern Milkman.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Off Your Email Skills: Make sure to highlight your experience with email campaigns in your application. We want to see how you've planned and executed successful campaigns before, so share those stories!
Be Creative with Content: When writing your application, think about how you can bring products to life through storytelling. We love engaging content, so let your creativity shine through in your examples.
Data is Key: Don’t forget to mention your data-driven mindset! Talk about how you've used metrics to optimise campaigns in the past. We’re all about improving effectiveness, so show us your analytical side.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it makes the whole process smoother for everyone!
How to prepare for a job interview at The Modern Milkman
✨Know Your Campaigns
Before the interview, dive deep into the types of email campaigns that Modern Milkman runs. Familiarise yourself with their core products and any recent launches. This will help you speak confidently about how you can contribute to their existing strategies.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work where you’ve crafted engaging content for email campaigns. Highlight how your writing has driven customer engagement and conversions. Remember, they’re looking for someone who can bring products to life through compelling narratives.
✨Be Data-Driven
Brush up on key CRM performance metrics and be ready to discuss how you've used data to optimise campaigns in the past. Bring specific examples of how you’ve tested and measured campaign success, and what actionable recommendations you made based on those insights.
✨Collaboration is Key
Since this role involves working closely with the Senior CRM Executive, think of examples that demonstrate your teamwork skills. Be prepared to discuss how you’ve collaborated on campaign planning or segmentation strategies in previous roles, showcasing your ability to work well within a team.
