At a Glance
- Tasks: Manage social communities and create engaging content for various platforms.
- Company: Join krow, a vibrant agency in London with a hybrid work culture.
- Benefits: Enjoy 25 days holiday, medical cash plan, and employee discounts.
- Other info: Diverse and inclusive environment with great career progression opportunities.
- Why this job: Be at the forefront of social trends and make a real impact online.
- Qualifications: Strong social media knowledge and excellent communication skills required.
The predicted salary is between 36000 - 44000 £ per year.
Location: London - Hybrid (Tues, Wed & Thurs in office)
Company: krow
Type: Full-time, Permanent
The Role
We’re looking for a social-native Social Content & Community Executive to help manage day-to-day community across our clients’ social channels, while also supporting the creation of social-first content. This is a hybrid role for someone who is naturally online, writes well, understands how people behave on social, and is comfortable getting involved in content production. You’ll help monitor comments and DMs, keep communities safe and on-brand, spot emerging conversations, surface UGC and creator opportunities, and feed useful audience insight back into the wider social team. You’ll also play a hands-on role in content creation and shoot support. That could include helping with content shoots, street-style vox pops, approaching members of the public, getting release forms signed, capturing behind-the-scenes content, supporting other creators on shoots, and appearing on camera for skits, explainers, vox pops and reactive social formats.
This is a role for someone who sits naturally between community, culture and content: close enough to the comments to understand what audiences care about, and confident enough to help turn that into content that feels native to the feed.
What You’ll Do
- Community management & moderation: Monitor comments, DMs, mentions and conversations across client social channels. Respond to audiences in line with agreed brand tone of voice and escalation processes. Moderate conversations to help keep communities safe, respectful and on-brand. Escalate complaints, sensitive topics or potential issues clearly and quickly. Support proactive engagement across relevant posts, creators, communities and conversations. Identify recurring questions, audience behaviours, sentiment shifts and content opportunities. Surface brilliant UGC, creator moments, comments and community-led ideas that could be built into content. Feed useful community insight back into social, strategy, creative and account teams.
- Social Content Support: Support the creation of social-first content for platforms including TikTok, Instagram Reels, Stories, YouTube Shorts and emerging formats. Help turn community insight, trends and cultural moments into simple, brand-safe content ideas. Support creators, talent and internal teams on shoots. Capture behind-the-scenes, reactive and in-the-moment content on mobile. Help produce street-style vox pops, interviews, skits, explainers and reactive social formats. Be comfortable appearing on camera where relevant, including vox pops, skits, explainers and trend-led formats. Approach and engage members of the public where needed for content capture. Manage release forms and basic shoot admin. Help make shoots run smoothly by supporting set-up, coordination and organisation.
- Trend, Culture & Social Insight: Track emerging trends, formats, sounds, creator styles and platform behaviours. Understand why certain content is landing, not just what is trending. Share regular observations on what brands, creators and communities are doing well. Help maintain a bank of trends, examples, creator references and content opportunities. Bring weekly suggestions for content ideas, community prompts and reactive opportunities. Support reporting inputs by sharing community themes, audience questions and content learnings. Proactively spot high-quality UGC, community stories and creators that align with the brand.
Mandatory Experience
- Strong understanding of social platforms, especially TikTok, Instagram, YouTube Shorts and Facebook.
- Excellent written communication skills, with the ability to adapt tone of voice for different brands.
- Comfortable managing or supporting comments, DMs and community engagement.
- Able to spot when something should be escalated and communicate clearly with the wider team.
- Comfortable being on camera when needed, including vox pops, explainers, skits or reactive formats.
- Confident speaking to people in real life, including members of the public.
- Able to identify trends, formats and platform behaviours that could be relevant for brands.
- Organised and practical when supporting shoots, content capture and production admin.
- Comfortable capturing simple mobile-first content.
- Able to work at pace in a busy agency environment.
- Professional and respectful when filming in public or working with creators, talent and clients.
- Curious about social performance, audience behaviour and what makes people engage.
About You
You don’t need years of agency experience, but you should show relevant proof, such as:
- Community management on a brand account, society page, or creator page
- Internship / placement / freelance support on social accounts
- Retail/hospitality/customer service experience (handling customers sensitively) + strong social knowledge
- Personal projects (running community pages, fan accounts, or content channels) with examples
Nice-to-haves
- Familiarity with tools like Sprout Social and Hootsuite
- Awareness of UGC usage rights/permissions processes.
- Experience working with brand guidelines or tone of voice documents
In Return
- 25 days’ holiday, increasing to 29 after two years’ service, plus Bank Holidays
- Company pension scheme, with enhanced Employer contributions after 1 years’ service
- Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
- Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc
- Electric Car Purchase Scheme, via Salary Sacrifice
- Outstanding training and progression, including access to The Mission Group Learning Management System
- Employee referral scheme
- Regular staff social events
- Company Christmas closure
- Long service awards
- Cycle To Work scheme
- Mission Share Scheme.
Inclusion Matters
At krow we believe the best ideas come from diverse perspectives and that culture only thrives when everyone has the space to show up as themselves. We're committed to building an environment that’s welcoming, respectful and genuinely inclusive for all. We’re proud to be a Disability Confident Committed (Level 1) Employer. That means we’ve pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed because supporting every candidate matters. If you need any adjustments to take part in the process, just let us know. We are here to help.
Also a Part Of...
You’ll also be part of MISSION — a collective of Agencies dedicated to helping clients thrive. Over 900 people, 24 locations, 3 continents, and 1 big difference.
Social Content & Community Executive in London employer: The Mission Marketing Group
At krow, we pride ourselves on being an exceptional employer, offering a vibrant work culture that thrives on creativity and collaboration. Located in the heart of London, our hybrid working model allows for flexibility while fostering strong community engagement and professional growth through outstanding training opportunities. With a commitment to inclusivity and employee well-being, we provide a range of benefits including generous holiday allowances, a medical cash plan, and regular social events, making krow a truly rewarding place to build your career.
Contact Details:
The Mission Marketing Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Content & Community Executive in London
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at The Mission Marketing Group.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from The Mission Marketing Group!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like The Mission Marketing Group, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at The Mission Marketing Group or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Social Content & Community Executive in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to The Mission Marketing Group:Before hitting send, make sure to tailor your application specifically to The Mission Marketing Group! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at The Mission Marketing Group
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
