This is a fixed-term attachment within the BBC Youth Audiences team, running to November 2027, to lead a new entertainment proposition for 16-34-year-olds. The post sets editorial strategy, oversees publishing and develops digital-first formats, reporting to the Executive Producer for Digital Innovation, Gaming & Creator Content. It is distinct for its focus on a YouTube channel, managing a publishing team and working with independent producers on long-form and vertical video. Proven YouTube publishing skills and knowledge of rights and compliance will decide fit.
What the job involves
- Set the editorial strategy, publishing plan and creative direction for the entertainment YouTube channel
- Manage a publishing team producing long-form and vertical video with a consistent tone, look and audience experience
- Shape content and commissioning decisions using insight into 16-34 audiences and platform behaviour
- Work with BBC teams and independent producers to develop and deliver digital-first entertainment formats
- Spot emerging trends, talent and creator opportunities that appeal to younger audiences
- Use audience insights and YouTube analytics to improve content performance, scheduling and channel growth
- Act as editorial lead for the channel, ensuring compliance, securing approvals and championing younger audiences internally and externally
What’s required
Experience
- Significant experience leading digital-first entertainment content, including editorial strategy, publishing and audience growth
- Experience creating, commissioning, publishing or managing content for 16+ audiences
- Experience commissioning or managing content with independent production companies
Skills & knowledge
- Deep knowledge of entertainment, creator and youth culture
- Demonstrable YouTube publishing, optimisation and channel growth expertise
- Strong understanding of 16-34 audience behaviours and interests
- Strong understanding of rights, compliance and legal frameworks
- Excellent leadership, communication and stakeholder management skills
Other
- Commitment to distinctive, culturally relevant content that reflects BBC values
Nice to have
- Experience working directly with digital creators, influencers or creator-led formats
- Experience launching, growing or managing a YouTube channel aimed at young adult audiences
- Experience across entertainment, factual entertainment, reality, comedy or creator-led content
What’s offered
- Flexible working, to be discussed at offer stage
} #J-18808-Ljbffr
Contact Details:
The Methodist Church in Britain Recruitment Team
