This senior role leads the communications and engagement work of Frimley Health NHS Foundation Trust, sitting within its integrated Communications and Engagement function. The post-holder plans and runs multi-channel campaigns, advises divisional and programme leaders, and supports the Trust through high-profile issues and incidents. It carries line management of a dedicated team and a remit to shape the future direction of communications across the organisation. Candidates need a postgraduate qualification or professional diploma and significant senior experience in a complex, multi-stakeholder setting.
What the job involves
- Lead multi-channel communications and engagement campaigns from planning through to evaluation
- Give strategic communications advice to divisional and programme leaders
- Support the Trust's response to high-profile issues, significant incidents and reputational challenges
- Drive evidence-based communications through insight, measurement and audience understanding
- Develop communications professionals and build a culture of excellence, innovation and collaboration
- Help shape the future direction of communications and engagement across the organisation
What’s required
Qualifications
- Postgraduate qualification or professional diploma in communications, public relations, engagement or a related discipline
Experience
- Significant senior experience delivering communications and engagement in a complex, multi-stakeholder organisation
- Demonstrable experience leading and owning complex, multi-channel campaigns or programmes, with accountability for outcomes
- Experience contributing to crisis or issues management communications, including drafting holding positions
- Experience managing and developing others and building team capability and professional standards
- Experience using data and audience insight to inform planning and evaluate impact
Skills & knowledge
- Strong practitioner skills across writing, media relations, stakeholder engagement and campaign planning
- Confident use of data and insight to set objectives, track performance and make evidence-based decisions
- Sound understanding of digital communications channels, content formats and audience behaviour
- Experience with social media management, digital content production or channel analytics
Nice to have
- Professional body membership and/or accreditation, such as CIPR, PRCA or equivalent
- NHS, public sector or similarly regulated communications environment experience
- Experience commissioning and managing external communications or creative support
- Experience delivering communications to support organisational change, staff engagement or culture development
- Understanding of behaviour change methodologies and their use in communications planning
- Familiarity with NHS communications frameworks, regulatory environment or public sector accountability structures
What’s offered
- Flexible working arrangements such as adjusted hours, part-time or hybrid working
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Contact Details:
The Methodist Church in Britain Recruitment Team
