Digital PR Executive

Job title I Digital PR Executive

Seniority I Junior-Mid

Country I UK

Education Level I Degree

Salary I Market Related

Team I SEO

Location I Hybrid/Remote

Job Type I Full time

Hours | 9-6

About Us

The Media Image is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for a wide range of clients in sectors like e-commerce, finance, and beauty across the US, UK, and EMEA. Valuing proactive partnerships and authenticity, we disrupt the market with our unique approach.

About the Role

We\’re seeking a hands-on Digital PR Executive to support our team with campaign implementation, focusing on sports, iGaming, lifestyle, and entertainment verticals in the US and Canada. This fast-paced support role is perfect for someone experienced in earned media outreach and confident using tools like Roxhill, Muck Rack, or similar. Your responsibilities will include building high-quality media lists, researching news for ideation and reactive story angles, and writing personalized pitch emails to journalists. You\’ll also track success rates, monitor live coverage, and help re-angle stories for different media hooks. When required, support of the off-page SEO department will be needed, including link building and managing publishers.

Role Requirements

Essential

• 2:1 Bachelor’s Degree or location equivalent from an internationally-recognised university
• 1 yr experience in Digital PR related role in an Agency
• A solid understanding of Digital PR, and various tactics to earn media coverage
• Experience using media databases like Roxhill, Muckrack
• Comfortable working across multiple campaigns at once
• Experience and understanding of the US market & news cycle

Desirable

• Pitch writing skills are ideal but not essential
• Interest in US Sports/iGaming
• Proven successful campaigns
• Skills in sourcing link placement and managing publishers
• Experience with guest post outreach
• Negotiation with publishers for link placement
• Familiar with SEO principles (on-page, off-page, backlink strategy) to ensure effective link placements.

About You

• Thrive in a dynamic, remote environment.
• High competency in Excel, Word and PowerPoint.
• Take initiative.
• Problem-solving attitude.
• Willingness to learn.
• “Can-do” attitude.
• Analytical, numerate aptitude.
• Strong English communication skills, written and verbal.

About our Benefits

• Holiday I 25 +1 p/a worked
• EAP I Yes
• 401k | 5% Salary Sacrifice
• Mat / Pat I Yes – Above stat.
• Medical I Yes (Vitality)
• Personal Days I 3 p/a