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- Tasks: Support campaign implementation in sports, iGaming, lifestyle, and entertainment sectors.
- Company: Join The Media Image, an award-winning global digital marketing agency.
- Benefits: Enjoy 25 days holiday, remote work options, and a supportive work environment.
- Why this job: Perfect for those passionate about Digital PR and eager to make an impact.
- Qualifications: 2:1 Bachelor’s Degree and 1 year of relevant experience required.
- Other info: Thrive in a dynamic, remote environment with opportunities for growth.
The predicted salary is between 28800 - 42000 £ per year.
Digital PR Executive Job title I Digital PR Executive Seniority I Junior-Mid Country I UK Education Level I Degree Salary I Market Related Team I SEO Location I Hybrid/Remote Job Type I Full time Hours | 9-6 About Us The Media Image is an award-winning, independent global digital marketing agency. We deliver full-funnel, data-driven results for a wide range of clients in sectors like e-commerce, finance, and beauty across the US, UK, and EMEA. Valuing proactive partnerships and authenticity, we disrupt the market with our unique approach. About the Role We’re looking for a proactive, highly organized Digital PR Executive with proven experience in earned media outreach and a deep understanding of the US media landscape . This is a varied, fast-paced role suited to a natural storyteller who can take full ownership of the Digital PR process, from ideation and data interpretation to coverage tracking and reporting. You will be comfortable working across multiple clients and sectors simultaneously (including sports, iGaming, and lifestyle), maintaining a calm, effective approach while delivering high-impact campaigns in a fast-moving environment. Key Responsibilities Deliver end-to-end Digital PR campaigns across a range of tactics, including data-led studies, reactive PR, newsjacking, and always-on outreach Build and maintain high-quality, targeted media lists using tools such as Muck Rack, Roxhill, or similar platforms Research trends, breaking news, and cultural moments to identify timely, relevant story angles Write persuasive, personalized pitch emails tailored to individual journalists and publications Create and shape content that supports campaigns, including press materials, reactive commentary, and data-driven narratives Source, analyze, and interpret data, turning insights into stories that resonate with journalists and audiences Track campaign performance, success rates, and live coverage, providing clear reporting and learnings Re-angle and adapt stories for different media hooks, verticals, and outlets Collaborate with link building teams when required, including supporting off-page SEO activity such as link building and publisher management Role Requirements Essential 2:1 Bachelor’s Degree or location equivalent from an internationally-recognised university 1 yr experience in Digital PR related role in an Agency A solid understanding of Digital PR, and various tactics to earn media coverage Experience using media databases like Roxhill, Muckrack Comfortable working across multiple campaigns at once using a variety of PR tactics Experience and understanding of the US market
Digital PR Executive employer: The Media Image
Contact Detail:
The Media Image Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital PR Executive
✨Tip Number 1
Familiarise yourself with the latest trends in Digital PR, especially within the sports and iGaming sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the industry.
✨Tip Number 2
Network with professionals in the Digital PR field, particularly those who have experience in agency settings. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Get hands-on experience with media databases like Roxhill and Muck Rack. Familiarity with these tools will give you a competitive edge and show that you're ready to hit the ground running from day one.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on in the past. Highlight your contributions and the results achieved, as this will showcase your practical experience and ability to drive successful outcomes in Digital PR.
We think you need these skills to ace Digital PR Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Digital PR, especially any work related to earned media outreach. Emphasise your familiarity with tools like Roxhill and Muck Rack, as well as your understanding of the US market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for Digital PR and your ability to thrive in a fast-paced environment. Mention specific campaigns you've worked on and how they relate to the role at The Media Image.
Showcase Your Writing Skills: Since pitch writing skills are ideal for this role, consider including a brief example of a successful pitch you’ve written in the past. This will demonstrate your ability to communicate effectively with journalists.
Highlight Relevant Education: Ensure you mention your degree and any relevant coursework or projects that relate to Digital PR. A 2:1 Bachelor’s Degree or equivalent is essential, so make this prominent in your application.
How to prepare for a job interview at The Media Image
✨Know Your Digital PR Basics
Make sure you have a solid understanding of Digital PR and the various tactics used to earn media coverage. Brush up on your knowledge of tools like Roxhill and Muck Rack, as these will likely come up during the interview.
✨Showcase Your Campaign Experience
Be prepared to discuss any previous campaigns you've worked on, especially those related to sports, iGaming, or lifestyle. Highlight your role in these campaigns and any successful outcomes to demonstrate your hands-on experience.
✨Demonstrate Your Research Skills
Since the role involves building media lists and researching news for story angles, be ready to talk about your research process. Share examples of how you've identified relevant media contacts and crafted pitches that resonate with journalists.
✨Exhibit Your Problem-Solving Attitude
The company values initiative and a problem-solving mindset. Prepare to share instances where you've faced challenges in your previous roles and how you overcame them. This will show that you're adaptable and ready to thrive in a dynamic environment.
