At a Glance
- Tasks: Lead digital campaigns across multiple channels and optimise for success.
- Company: Award-winning independent media agency known for innovation and collaboration.
- Benefits: Competitive salary, employee ownership, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on innovation and career development.
- Why this job: Shape the future of digital activation while mentoring the next generation of talent.
- Qualifications: Experience in digital activation with strong analytical and communication skills.
The predicted salary is between 45000 - 60000 £ per year.
Senior Digital Activation Manager
Join a leading independent media agency at an exciting stage of growth.
We're looking for an experienced digital activation specialist to lead campaign delivery across multiple channels while helping to shape activation best practice within a growing, employee-owned business.
The Role
As Senior Digital Activation Manager, you will take ownership of campaign activation across Paid Social, You Tube, Display, Online Video and partner direct activity.
Working closely with Planning teams, you'll lead campaigns from setup and launch through to optimisation, reporting and post-campaign analysis.
You'll also play a key role in mentoring junior team members and driving operational excellence across the digital team.
Key Responsibilities
- Activate and manage campaigns across key digital platforms.
- Monitor performance and optimise campaigns against agreed objectives.
- Manage budgets, pacing and delivery throughout campaign lifecycles.
- Ensure high standards of QA, tracking and reporting.
- Deliver insightful campaign analysis and recommendations.
- Support testing, innovation and adoption of new technologies.
- Build strong relationships with media owners and platform partners.
- Coach and support junior activation team members.
Requirements
Essential
- Media agency experience in digital activation or media buying.
- Strong hands-on experience across Paid Social, You Tube and Display.
- Platform expertise across Meta, Google Ads, DV360, Tik Tok and Reddit.
- Strong understanding of tracking, optimisation and reporting.
- Excellent analytical, organisational and communication skills.
- Experience managing multiple campaigns and budgets simultaneously.
- Advanced Excel and Power Point skills.
Desirable
- International campaign activation experience.
- Knowledge of ad serving, measurement and analytics platforms.
- Relevant platform certifications (Google, Meta or equivalent).
About the Company
Our client is an award-winning independent media agency with a strong reputation for innovation, collaboration and talent development.
Digital Activation Manager in London employer: The Media Exchange
Join an award-winning independent media agency that champions innovation and collaboration, making it an exceptional employer for a Senior Digital Activation Manager. With a strong focus on employee ownership, the company fosters a supportive work culture that prioritises professional growth and mentorship, allowing you to thrive in your career while leading impactful digital campaigns. Located in a vibrant area, you'll enjoy a dynamic environment that encourages creativity and the adoption of new technologies, ensuring your contributions are both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Activation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Media Exchange and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Media Exchange are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Media Exchange on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Media Exchange. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Activation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Media Exchange. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Media Exchange:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Media Exchange’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Media Exchange
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Media Exchange will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Media Exchange, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
