At a Glance
- Tasks: Define and execute marketing strategies for major automotive accounts, driving engagement and brand awareness.
- Company: MathWorks, a leader in tech innovation with a hybrid work model.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture that values inclusivity, initiative, and teamwork.
- Why this job: Join a dynamic team to shape marketing strategies in the exciting automotive industry.
- Qualifications: 10 years of experience in marketing or customer engagement, preferably in B2B or software.
The predicted salary is between 60000 - 80000 £ per year.
MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimisations.
MathWorks is seeking an experienced Senior Field Marketer who will play a key role in defining and executing marketing strategies for large accounts in Automotive, through the development of industry specific marketing activities. As the Industry Field Marketing Programs & Customer Engagement Specialist, you will be responsible for working with Sales and Technical teams on integrated marketing programs to increase brand awareness and engage with major accounts within the Automotive industry in the UK and Nordic Region. The focus of this role will be to define, coordinate, execute and analyse appropriate marketing plans (in strong collaboration with international peers) with a goal of increasing account engagement, driving adoption and facilitating expansion of our solutions.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
Responsibilities- As a member of the Automotive Industry Field Team, define and execute activities for customer engagement, including working directly with the customer key contacts.
- Serve as the marketing programs subject matter expert for the Automotive industry in the UK and Nordic Region and operate as a core member of the team.
- Build and implement integrated marketing plans (incorporating digital, event, social media and other tactics) for our Major & Named Account sales territories, including custom strategies for specific major accounts, in support of agreed-upon account objectives.
- Collaborate cross-functionally with various internal international & local teams (Global ABM Team, Sales, Technical Engineering, Industry Marketing, Consulting and Training teams) to understand our Major & Named accounts’ business drivers, strategic objectives and product needs.
- Define the right value proposition, appropriate tactics and customised messages based on customer insights to upsell and cross-sell within Major & Named accounts.
- Support prospecting efforts within target accounts (new divisions, new groups).
- Measure and report on the impact of these activities to support our account goals and objectives.
- A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.
- Curiosity about customers’ business needs, technology trends and products usage.
- Experience in 1:few ABM tactics and in implementing new processes/methodologies is a plus.
- Work experience with leading OEM/Tier-1 accounts in the Automotive industry is another plus.
- Experience in marketing, sales or customer engagement/customer service for international B2B or software companies.
- Solid communication, leadership, problem-solving and influential skills.
- Ability to execute cross-functionally with Sales, Marketing and Technical teams.
- Analytical capacity to understand marketing and sales data in the context of the business, derive insights and counter measures.
- Experiences in Product Marketing and/or in direct customer interaction roles are plusses.
Key Account Marketing Specialist / ABM in Cambridge employer: The MathWorks, Inc.
MathWorks is an exceptional employer that fosters a collaborative and inclusive work culture, allowing employees to thrive in a hybrid work environment that balances in-office collaboration with the flexibility of remote work. With a strong emphasis on professional growth, MathWorks offers numerous opportunities for career advancement and encourages initiative, teamwork, and excellence, making it an ideal place for those looking to make a meaningful impact in the Automotive industry.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Marketing Specialist / ABM in Cambridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your responses and show you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the job requirements. A confident and clear presentation can make all the difference in standing out from the crowd.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Key Account Marketing Specialist / ABM in Cambridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Key Account Marketing Specialist role. Highlight your experience in marketing strategies, especially in the Automotive industry, and showcase any relevant skills that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you a perfect fit. Don’t forget to mention your experience with ABM tactics and customer engagement.
Showcase Your Collaborative Spirit:Since this role involves working cross-functionally, emphasise your teamwork skills. Share examples of how you've successfully collaborated with sales, technical teams, or other departments to achieve marketing goals.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at The MathWorks, Inc.
✨Know Your Audience
Before the interview, research MathWorks and their approach to the Automotive industry. Understand their products and how they engage with major accounts. This will help you tailor your responses and show that you're genuinely interested in their business.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in ABM tactics and customer engagement. Highlight any successful marketing strategies you've implemented, especially those relevant to the Automotive sector, to illustrate your expertise.
✨Collaborative Mindset
MathWorks values teamwork, so be ready to discuss how you've successfully collaborated with cross-functional teams in the past. Share stories that highlight your ability to work with sales, technical, and marketing teams to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions about MathWorks' current marketing strategies and future goals in the Automotive industry. This shows your curiosity and willingness to contribute to their success, making you a more attractive candidate.
