At a Glance
- Tasks: Create engaging social content and manage influencer partnerships for a premium automotive brand.
- Company: Exciting new global automotive brand redefining modern mobility.
- Benefits: Join at the foundation stage with growth opportunities and a dynamic work environment.
- Other info: Collaborate with diverse teams and stay ahead of social trends.
- Why this job: Be part of a revolutionary brand and shape its presence in the UK market.
- Qualifications: 3-5 years in social media or digital marketing, with strong content creation skills.
The predicted salary is between 40500 - 49500 £ per year.
The brand is a new global automotive brand under a chinese automotive company, redefining modern mobility through elegant design, intelligent technology, and refined driving experiences.
Positioned as a premium lifestyle SUV brand, it combines sophisticated design, smart mobility solutions, and new energy technologies to meet the needs of modern consumers seeking comfort, innovation, and individuality.
As the brand expands into global markets, it is building local teams to shape its market presence, brand strategy, and customer experience.
Company is currently at the developing stage of the UK market.
The company is looking for experienced local talents who understand the UK automotive market and can help build the brand market from the beginning.
It is a great opportunity to join during the foundation stage and grow together with the company.
Responsibilities
- Creator & Influencer Partnerships
- Identify creators and influencers aligned with the LEPAS brand.
- Support influencer campaigns and creator collaborations.
- Coordinate campaign briefs, approvals and content delivery.
- Build long-term relationships with creators and brand advocates.
- Track campaign performance and provide recommendations for future collaborations.
- Community Management
- Build and nurture an engaged online community.
- Respond to comments and direct messages in a timely and professional manner.
- Encourage user-generated content and meaningful conversations.
- Monitor community sentiment and escalation and customer issues where appropriate.
- Share community insights with the wider marketing team.
- Analytics & Reporting
- Monitor and analyse social media performance.
• Produce regular reports covering
- Engagement
- Reach
- Community growth
- Use data and audience insights to improve future content and campaigns.
- Cross-functional Collaboration
Work closely with colleagues across
- Brand Strategy & Partnerships
- HQ Brand & Customer Experience
- Events
- Digital Marketing
- PR
- Retail Marketing to ensure social content supports wider marketing campaigns and business objectives.
- Social Media
- Own the day-to-day management of LEPAS UK's social media channels, including Instagram, Tik Tok, Facebook, Linked In and You Tube.
- Plan, schedule and publish engaging social-first content.
- Maintain a consistent brand tone of voice and visual identity across all platforms.
- Monitor platform updates, consumer behaviour and emerging trends to identify new opportunities.
- Content Creation
- Develop creative content ideas aligned with LEPAS' elegant lifestyle positioning.
- Reels
- Tik Tok videos
- Short-form video
- Photography
- Stories
- Capture content at vehicle launches, partnerships and marketing events.
- Adapt global assets into locally relevant content for UK audiences.
- Work closely with creative agencies and production partners to deliver high-quality content.
- Contribute to the development of LEPAS UK's social media strategy.
- Recommend new content formats, recurring content series and creative campaigns.
- Stay close to UK social trends and cultural moments.
- Use performance insights to continuously optimise content.
- Work closely with LEPAS UK's social media agency and creative partners.
- Develop clear creative briefs.
- Review content and provide constructive feedback.
- Ensure deliverables are aligned with campaign objectives and brand guidelines.
Requirements
- 3–5 years' experience in social media, content marketing or digital marketing.
- Experience creating engaging social-first content for consumer, lifestyle, technology or automotive brands.
- Strong understanding of Instagram, Tik Tok, Facebook, Linked In and You Tube.
- Excellent copywriting and storytelling skills.
- Strong visual judgement and attention to detail.
- Excellent written and spoken English.
- Ability to manage multiple projects in a fast-paced environment.
- A proactive mindset with a willingness to test new ideas and learn quickly.
Due to the high volume of applications, only candidates with relevant experience will be contacted for further discussion.
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Social Content Specialist employer: The Marketing Meetup
As a pioneering global automotive brand, we offer an exciting opportunity for a Social Content Specialist to join our dynamic team in the UK during this foundational stage. Our work culture is rooted in innovation and collaboration, providing employees with the chance to shape our brand's market presence while enjoying professional growth opportunities. With a focus on elegant design and intelligent technology, we foster a creative environment where your contributions will directly impact our journey towards redefining modern mobility.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Content Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
