At a Glance
- Tasks: Lead the ecommerce strategy for a dynamic multi-brand commerce group.
- Company: Body Jewellery Ltd, a fast-growing brand in the body jewellery and tattoo supplies market.
- Benefits: Competitive salary of £70,000+, with opportunities for growth and development.
- Other info: Join a collaborative team and work directly with company founders.
- Why this job: Make a real impact on revenue and customer experience in a thriving business.
- Qualifications: 8+ years in ecommerce leadership with proven success in scaling businesses.
The predicted salary is between 40500 - 49500 £ per year.
Body Jewellery Ltd is a multi-brand commerce group based in Poole, Dorset, operating across B2B wholesale and D2C retail.
WBJ (Wholesale Body Jewellery) is a Shopify Plus B2B wholesale operation supplying body jewellery, tattoo supplies and piercing supplies to professional piercers, tattoo artists and studios. Tish Lyon is a premium piercing and permanent jewellery brand with studios in John Lewis Oxford Street, Liverpool One, Bluewater and Manchester Trafford Centre, with a fifth location planned.
The Role
Reporting directly to Directors, you will own the end-to-end ecommerce trading strategy across both WBJ (B2B wholesale) and Tish Lyon (D2C), driving revenue growth, profitability and customer experience across two distinct commercial models.
You will own:
- Ecommerce strategy & trading - Full ownership of online revenue and commercial KPIs across B2B and D2C site, including campaigns, promotions and product launches.
- Conversion & customer experience - Continuous CRO through a regular programme of A/B testing, landing page and checkout improvements, site speed and mobile commerce performance across both brands, alongside strategies to reduce cart abandonment.
- Performance marketing alignment - Working with the SEO agency, paid media and CRM/Bloomreach partners to align acquisition strategy with onsite conversion and revenue targets.
- Retention & CRM - Lifecycle strategies via Bloomreach to drive repeat purchase and customer lifetime value across the professional (B2B) and consumer (D2C) customer bases.
- Reporting & analytics - The ecommerce reporting framework and dashboards in Power BI and GA4/GTM, translating conversion rate, AOV, CAC, LTV, retention and ROAS into commercial action.
- Platform roadmap - Working with the Head of Technology and Shopify Plus development agency to prioritise the ecommerce platform roadmap, including new channel launches.
- Team leadership - Building and leading a small ecommerce team as the business scales.
Agencies and partners you will work with:
- SEO - external SEO agency
- CRM / marketing automation - Bloomreach build and deployment agency
- Demand forecasting - Slimstock
- Analytics / tracking - GA4 and GTM tracking support
What we're looking for:
- 8+ years experience in ecommerce, digital trading or online retail leadership roles
- Proven track record of scaling high-growth D2C and/or B2B ecommerce businesses
- Strong commercial acumen with ownership of multi-million-pound online revenue targets
- Hands-on experience with Shopify Plus, ideally across both B2B and D2C storefronts
- Advanced knowledge of CRO, running regular A/B testing programmes, web analytics and customer journey optimisation
- Strong analytical capability using GA4, Power BI or similar reporting tools
- Comfortable working directly with a Founder in a fast-moving, growing business
- Experience managing agency and partner relationships
- Experience running ecommerce across multiple countries/markets, including localised trading and currency
Head of Ecommerce in Poole employer: The Marketing Meetup
Join a vibrant consumer food brand that prioritises culture and creativity, making it an exceptional employer for a Midweight Creative Designer. With recognition as one of the Sunday Times Best Places to Work, you'll thrive in a collaborative environment that fosters innovation and offers ample opportunities for professional growth. Located in Central London, enjoy a dynamic work culture with a blend of in-office collaboration and flexible working arrangements, all while contributing to impactful design across various platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in Poole
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Marketing Meetup are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Marketing Meetup for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Marketing Meetup as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Marketing Meetup’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
We think you need these skills to ace Head of Ecommerce in Poole
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Marketing Meetup, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Marketing Meetup's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Marketing Meetup. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Marketing Meetup
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Marketing Meetup uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Marketing Meetup. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
