At a Glance
- Tasks: Lead the in-house paid media function and shape customer acquisition strategies.
- Company: Fast-scaling DTC consumer brand with a creative edge in Manchester.
- Benefits: 25 days holiday, product discounts, private health plan, and sabbatical options.
- Other info: Collaborative team environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on business growth and enjoy genuine ownership of your work.
- Qualifications: Experience in high-growth ecommerce and strong skills in Paid Social & PPC.
The predicted salary is between 37800 - 46200 £ per year.
- We're working with a fast-scaling DTC Consumer brand in Manchester to help them hire for a
- Performance Marketing
Manager .
Known for their creative campaigns and cult following, the brand is investing heavily in the next phase of it's digital journey and are now looking to bring their paid media function in-house.
As Performance Marketing Manager, you'll have the opportunity to shape acquisition strategy, influence commercial decisions and build the future of paid media within a fast-paced consumer brand.
You'll join a collaborative team where ideas are valued, experimentation is encouraged and your work will have a direct impact on business growth.
You will lead the transition of paid media from an external agency into an in-house function, taking ownership of customer acquisition strategy while remaining hands‑on with campaign delivery.
You'll understand how to build acquisition strategies that deliver long‑term growth, know when to challenge existing approaches and have the confidence to make commercially driven recommendations.
About the Role
- Take ownership of the paid media function as it transitions fully in-house
- Develop and execute acquisition strategies across Meta, Google and emerging paid channels
- Scale profitable customer acquisition through data‑led decision making and continuous optimisation
- Translate performance insights into creative testing plans and commercial recommendations
- Partner with ecommerce and creative teams to ensure campaigns, messaging and customer journeys work seamlessly together
About You
- Experience working in a high‑growth ecommerce brand (ideally Food, Drink, Wellness, Supplements)
- Open to candidates from agency backgrounds but must experience working with DTC brands
- Proven success growing new customer acquisition in a DTC environment.
- Strong hands‑on experience in both Paid Social & PPC (Meta & Google essential)
- Strong commercial mindset - Experience managing paid media budgets and confidently recommending increased investment where ROI supports it
- Comfortable being strategic & hands‑on execution, from campaign setup and optimisation through to reporting and testing
- Ability to take ownership of the paid media function and drive it forwards.
Why You'll Love It
- Genuine ownership with the autonomy to shape acquisition strategy
- Play a pivotal role in bringing a key marketing function fully in-house
- Manchester city centre office
- 25 days holidays + buy/sell scheme and sabbatical option
- 50% discount on products
- Private health cash plan
- Enhanced family leave
Due to a high number of applicants, we are only able to respond to successful candidates.
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Performance Marketing Manager in Manchester employer: The Marketing Meetup
Join a vibrant consumer food brand that prioritises culture and creativity, making it an exceptional employer for a Midweight Creative Designer. With recognition as one of the Sunday Times Best Places to Work, you'll thrive in a collaborative environment that fosters innovation and offers ample opportunities for professional growth. Located in Central London, enjoy a dynamic work culture with a blend of in-office collaboration and flexible working arrangements, all while contributing to impactful design across various platforms.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
