At a Glance
- Tasks: Lead in-house paid media strategies and optimise campaigns across Meta and Google.
- Company: The Marketing Meetup, a fast-growing DTC brand in Manchester.
- Benefits: Ownership of projects, growth opportunities, and a dynamic work environment.
- Other info: Collaborate with creative teams to enhance customer journeys.
- Why this job: Make a real impact on customer acquisition and shape the future of marketing.
- Qualifications: Experience in performance marketing and a passion for digital channels.
The predicted salary is between 58500 - 71500 £ per year.
The Marketing Meetup in Manchester is hiring a Performance Marketing Manager to lead the shift of paid media in-house and own customer acquisition strategy across Meta, Google and emerging channels.
You will be hands-on with campaign setup, optimisation and testing, while partnering with ecommerce and creative teams to deliver cohesive customer journeys.
The role offers ownership, growth, and a path to scale in a fast-growing DTC brand.
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In-House Paid Media Lead for DTC Growth in Manchester employer: The Marketing Meetup
Join a vibrant consumer food brand that prioritises culture and creativity, making it an exceptional employer for a Midweight Creative Designer. With recognition as one of the Sunday Times Best Places to Work, you'll thrive in a collaborative environment that fosters innovation and offers ample opportunities for professional growth. Located in Central London, enjoy a dynamic work culture with a blend of in-office collaboration and flexible working arrangements, all while contributing to impactful design across various platforms.
StudySmarter Expert Advice🤫
We think this is how you could land In-House Paid Media Lead for DTC Growth in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace In-House Paid Media Lead for DTC Growth in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
