At a Glance
- Tasks: Manage and optimise ecommerce channels while delivering an exceptional online customer experience.
- Company: Join Birdie Fortescue, a vibrant British interiors and lifestyle brand.
- Benefits: Competitive salary, flexible working, and a creative environment.
- Other info: Collaborative team culture with opportunities for personal growth.
- Why this job: Be part of a growing brand and shape the future of ecommerce.
- Qualifications: 3-5 years in ecommerce or CRM, with Shopify Plus expertise.
The predicted salary is between 37000 - 37000 £ per year.
Location: Flexible (UK-based) with regular collaboration in London or Norfolk
Salary: From £37,000 DOE
Reporting to: Head of Digital & Growth
Birdie Fortescue is a British interiors and lifestyle brand known for its distinctive collections of furniture, lighting, textiles, accessories and homeware. Inspired by global craftsmanship, colour and pattern, our collections bring together timeless design with a fresh perspective. As we continue to grow both in the UK and internationally, we are looking for a talented and commercially minded Senior Ecommerce & CRM Executive to help shape and deliver an exceptional online customer experience.
The Role
Reporting to the Head of Digital & Growth, the Senior Ecommerce & CRM Executive will play a central role in the day-to-day management, optimisation and growth of Birdie Fortescue's digital channels. This is a hands-on role for someone who enjoys combining technical ecommerce expertise with creativity, organisation and commercial thinking. You will be responsible for helping ensure the website remains beautifully presented, commercially effective and operationally seamless, while supporting the delivery of our email marketing programme and wider digital growth initiatives. Working closely with the marketing team, you will help bring campaigns, collections and brand stories to life online, while ensuring the digital customer journey is engaging, consistent and aligned across all touchpoints. We are looking for someone who is confident working within Shopify Plus, experienced with Shopify Markets and passionate about delivering a premium customer experience through thoughtful ecommerce and CRM execution.
Key Responsibilities
- Ecommerce & Website Management
- Support the day-to-day management of the Birdie Fortescue Shopify Plus website
- Proactively identify opportunities to improve website performance, customer experience, customer retention and digital growth
- Manage product launches, collection merchandising, content updates, pricing changes and promotional activity
- Build and maintain landing pages, collection pages and campaign content
- Ensure the website is visually engaging, commercially effective and aligned with brand standards
- Maintain a high level of accuracy across product information, content and customer-facing messaging
- Conduct regular testing and quality assurance across desktop and mobile devices
- Support the continuous optimisation of the customer journey and shopping experience
- Manage the Shopify Plus platform and support ongoing site development
- Take ownership of Shopify Markets, helping to deliver a seamless experience for international customers
- Work with agency and development partners on website enhancements, bug fixes and technical improvements
- Manage integrations, applications and third-party ecommerce tools
- Support website performance, functionality and conversion optimisation initiatives
- Help identify opportunities to improve site usability, efficiency and customer experience
- CRM & Email Marketing
- Support the planning, creation and delivery of email marketing campaigns and customer communications with external agencies.
- Build and deploy campaigns within Klaviyo, ensuring content, segmentation and customer journeys are accurately executed
- Assist in managing the email marketing calendar and campaign workflow
- Support automated customer journeys and lifecycle marketing programmes
- Monitor campaign performance and identify opportunities to improve engagement, retention and revenue
- Ensure all customer communications reflect the Birdie Fortescue brand voice and aesthetic
- Prepare regular performance reporting and insights for the senior leadership team, highlighting opportunities and recommendations across ecommerce and CRM activity
Skills & Experience
- 3–5 years' experience within ecommerce, CRM or digital marketing
- Strong hands-on experience with Shopify Plus
- Proven experience working with Shopify Markets
- Experience using Klaviyo or a similar email marketing platform
- Strong understanding of ecommerce operations, merchandising and customer journeys
- Commercially aware with a good understanding of ecommerce performance metrics
- Experience using Shopify Analytics and GA4
- Excellent organisational skills and attention to detail
- Ability to manage multiple projects and priorities simultaneously
- Experience within interiors, lifestyle, fashion or premium consumer brands is desirable
Personal Attributes
- Commercially minded with a proactive approach
- Highly organised and detail-oriented
- Confident working across both technical and creative projects
- A natural problem solver who enjoys taking ownership
- Collaborative and positive, with strong communication skills
- An appreciation for interiors, design, craftsmanship and beautiful brands
What We Offer
- The opportunity to join a growing British interiors and lifestyle brand
- A collaborative and creative working environment
- Exposure across ecommerce, CRM, brand and digital growth
- The chance to play a meaningful role in the next stage of Birdie Fortescue's growth journey
Flexible & Collaborative Working
Birdie Fortescue is a national team, with colleagues based across the UK. Whilst our head office is in Norfolk, candidates do not need to be based locally. We come together regularly in either London or Norfolk for team meetings, planning sessions and collaboration, while maintaining a flexible approach to day-to-day working.
Senior Ecommerce & CRM Executive employer: The Marketing Meetup Ltd
Birdie Fortescue is an exceptional employer that fosters a collaborative and creative work culture, allowing employees to thrive in a flexible environment while contributing to the growth of a distinctive British interiors and lifestyle brand. With opportunities for professional development across ecommerce, CRM, and digital marketing, team members can play a meaningful role in shaping the customer experience and driving brand success, all while enjoying the benefits of regular collaboration in vibrant locations like London and Norfolk.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce & CRM Executive
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Marketing Meetup Ltd are looking for when hiring for a Senior Ecommerce & CRM Executive.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Marketing Meetup Ltd for the Senior Ecommerce & CRM Executive, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Marketing Meetup Ltd as a Senior Ecommerce & CRM Executive, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Marketing Meetup Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Ecommerce & CRM Executive.
We think you need these skills to ace Senior Ecommerce & CRM Executive
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Marketing Meetup Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Marketing Meetup Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Marketing Meetup Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Marketing Meetup Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Marketing Meetup Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Marketing Meetup Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
