At a Glance
- Tasks: Lead and grow the European Direct-to-Consumer business across multiple markets.
- Company: A leading international consumer brand focused on digital growth.
- Benefits: Base salary, bonus, and benefits with hybrid working options.
- Other info: Collaborative environment with excellent career development opportunities.
- Why this job: Shape ecommerce strategy and make a real impact in a high-profile role.
- Qualifications: 5+ years in DTC or ecommerce, strong analytical skills, and Shopify experience.
The predicted salary is between 60000 - 80000 £ per year.
London | Hybrid - 2 days a week in the office
Base Salary + Bonus + benefits (Happy to share this on the first call)
A leading international consumer brand is looking for a Senior DTC Manager to lead and grow its European Direct-to-Consumer business across multiple markets. This is a highly visible role with strong exposure to senior leadership, offering the opportunity to shape ecommerce strategy within a business that is continuing to invest heavily in digital growth and customer experience.
As the DTC lead for Europe, you will take ownership of the overall growth strategy, identifying opportunities to improve acquisition, conversion, retention, and customer lifetime value across multiple brands and regions.
Key Responsibilities- Lead the European DTC growth strategy across multiple markets
- Own performance marketing strategy and budgets across paid media, affiliates, and CRM
- Drive customer acquisition, retention, and lifecycle marketing initiatives
- Manage and optimise the Shopify platform roadmap to improve conversion and site performance
- Support expansion into marketplaces and social commerce channels
- Analyse trading and customer data to identify growth opportunities and improve ROI
- Partner with internal teams across Brand, Sales, Finance, IT, and Operations
- Manage external agencies, ensuring projects are delivered on time and aligned to commercial goals
- Support SEO, CRO, and website optimisation initiatives across multiple digital platforms
- 5+ years’ experience in DTC, ecommerce, or digital trading roles
- Experience working within FMCG, retail, beauty, consumer goods, or fast‑paced brand‑led environments
- Strong understanding of ecommerce performance drivers including SEO, CRO, PPC, CRM, and mobile optimisation
- Hands‑on experience managing Shopify or similar ecommerce platforms
- Commercially minded with a strong analytical and data‑driven approach
- Confident managing multiple projects, stakeholders, and priorities simultaneously
- Excellent communication and stakeholder management skills
- Comfortable working both strategically and operationally
- Opportunity to shape a growing European ecommerce function
- High‑profile role with exposure to senior leadership
- Join a globally recognised consumer brand investing heavily in digital growth
- Collaborative and fast‑paced working environment with strong career development opportunities
For more information or to apply confidentially, please get in touch.
Senior DTC E-commerce Manager employer: The Marketing Meetup Ltd
As a leading international consumer brand, we pride ourselves on being an excellent employer that fosters a collaborative and fast-paced work environment. Our London-based team enjoys the unique advantage of shaping the European ecommerce strategy while benefiting from strong career development opportunities and exposure to senior leadership. With a commitment to investing in digital growth and customer experience, we offer a rewarding workplace where your contributions directly impact our success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior DTC E-commerce Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Marketing Meetup Ltd are looking for when hiring for a Senior DTC E-commerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Marketing Meetup Ltd for the Senior DTC E-commerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Marketing Meetup Ltd as a Senior DTC E-commerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Marketing Meetup Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior DTC E-commerce Manager.
We think you need these skills to ace Senior DTC E-commerce Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Marketing Meetup Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Marketing Meetup Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Marketing Meetup Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Marketing Meetup Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Marketing Meetup Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Marketing Meetup Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
