Marketing Manager, Demand Generation

IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.

The role involves building and leading the demand generation function for IRIS Education, covering both the UK State market and the Independent and International schools market. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets. Working within the strategy and budget framework set by the Marketing Director, you will establish the foundations, processes, and capability that enable your team to deliver integrated campaigns at scale. The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.

• Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact.
• Establish unified campaign planning, performance frameworks, and operating standards across both markets.
• Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders.
• Define differentiated approaches for distinct markets: ABM for UK State, scalable demand generation for Independent and International.
• Set and own pipeline targets across new customer acquisition and customer expansion.
• Manage the demand generation budget with clear ROI accountability.
• Improve lead qualification standards and MQL-to-SQL conversion rates.
• Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes.

About you: You are a demand generation leader with the experience to both set the strategy and drive execution when needed. You'll bring B2B demand generation or growth marketing experience, with at least 3 years leading and mentoring teams. A track record of delivering pipeline through integrated campaigns across digital, content, and events is essential. You should be comfortable working within a defined strategy and budget framework, while owning execution and performance. Solid commercial acumen, understanding of pipeline metrics, budget management, and ROI reporting is required. You should be organised and process-minded, with the ability to bring structure and consistency to campaign planning. A data-driven approach with the confidence to optimise based on performance is also important.

Bonus if you have:

• Experience in the education sector or edtech.
• ABM programme design and execution.
• Marketing automation experience (HubSpot, Marketo, or Pardot).
• Experience managing multi-market or multi-region marketing operations.

If you're a marketing leader who builds teams that deliver, and you're ready to make a measurable impact in education technology, we'd love to hear from you. Please note: vacancy may close early due to high volume of applications.