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For Companies At a Glance
- Tasks: Create engaging content and drive demand generation for innovative AI solutions in recycling.
- Company: Join Greyparrot, a mission-driven company transforming the circular economy with AI.
- Benefits: Hybrid work flexibility, dynamic team environment, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and learn by doing in an evolving industry.
- Why this job: Be part of a fast-paced startup and make a real impact on sustainability.
- Qualifications: Strong writing skills and a passion for B2B marketing and sustainability.
The predicted salary is between 30000 - 40000 £ per year.
The Team & Environment
- Reporting Line: You will report to the Head of Growth, Tiziana Giordano.
- Team Dynamics: You will work within a focused team of at least two direct peers.
- Cross-Team Collaboration: You will also regularly interact with the wider company to ensure alignment across the organisation.
- Hybrid Flexibility: If you live in London or within commuting distance (M25), we’d like you to come into the office at least once a week (marketing team are on Tuesday and Wednesdays). If you’re elsewhere in the UK, we ask you to come in once a month and for the quarterly company All Hands.
About the role
Marketing at Greyparrot is fast-paced, mission-driven B2B marketing at the intersection of AI, sustainability and the circular economy. You’ll support marketing for two specialist audiences - waste & recycling operators (MRFs/PRFs) and global FMCG/CPG brands - across the full funnel, from awareness and demand generation to lead nurturing and conversion. This is not B2C, and it's not typical B2B SaaS. Our audiences are specialists, our sales cycles are considered and we focus on quality over volume - with clearly defined ICPs and careful lead qualification rather than broad reach. That means deeply understanding who we're talking to and crafting targeted, insight-led content and campaigns that resonate with the right people at key moments in the calendar.
As waste intelligence is still a new category, you'll be helping these audiences understand how AI can transform their operations - increasing recovery rates and profitability for waste managers, and informing sustainable packaging design and compliance for CPG brands. Because Greyparrot is expanding into new markets and continuously evolving its products, priorities can shift quickly, so being adaptable, proactive and eager to learn is important. This role is a great fit for someone who enjoys startup energy, variety and learning by doing. You'll gain exposure to multiple areas of B2B growth marketing and work closely with sales, product and implementation teams. It's less suited to someone looking for highly structured processes or traditional B2C or B2B SaaS marketing.
At Greyparrot, you won't just support marketing campaigns - you'll help grow a category-defining AI company working to transform recycling and accelerate the circular economy worldwide.
Core responsibilities
You will have responsibility for:
- Create content across the funnel - blogs, newsletters, sales emails, proposals, social posts and event materials.
- Qualify leads from marketing campaigns, events and inbound requests as sales opportunities.
- Proactively seek new business opportunities through the use of LinkedIn and Sales Navigator, and help compile mailing lists for targeted outbound campaigns.
- Help execute targeted demand generation campaigns, ensuring messaging is clear, accurate, and audience-specific.
Marketing Executive employer: The Marketing Meetup Ltd
Contact Detail:
The Marketing Meetup Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Get on LinkedIn and connect with folks in the industry. Join relevant groups, engage in discussions, and don’t be shy to reach out for informational chats. It’s all about making those connections that could lead to your next opportunity.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, or any content you've created. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their audience and think about how you can contribute to their goals. Tailor your responses to show you’re not just another candidate, but someone who gets their mission and can drive results.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets into the right hands. Let’s make this happen together!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see that you’re genuinely excited about the role and how it fits into our mission at Greyparrot. Share any relevant experiences or projects that highlight your passion.
Tailor Your Content: Make sure to customise your application to reflect the specific requirements of the Marketing Executive role. Use keywords from the job description and demonstrate how your skills align with what we’re looking for. This shows us that you’ve done your homework and understand our needs.
Be Clear and Concise: We appreciate clarity in communication, so keep your application straightforward and to the point. Avoid jargon and fluff; instead, focus on delivering your message effectively. This will help us see your ability to create targeted content, which is crucial for the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Greyparrot and our exciting journey in the AI and sustainability space.
How to prepare for a job interview at The Marketing Meetup Ltd
✨Know Your Audience
Before the interview, take some time to research Greyparrot's target audiences, especially waste & recycling operators and FMCG/CPG brands. Understanding their pain points and how AI can benefit them will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Content Skills
Since the role involves creating various types of content, be prepared to discuss your previous work. Bring examples of blogs, newsletters, or social posts you've created. Highlight how you crafted these pieces to resonate with specific audiences, as this will demonstrate your ability to create targeted, insight-led content.
✨Emphasise Adaptability
Given the fast-paced nature of the role, it's crucial to convey your adaptability. Share experiences where you've successfully navigated changing priorities or learned new skills quickly. This will reassure the interviewers that you can thrive in a dynamic startup environment.
✨Ask Insightful Questions
Prepare thoughtful questions about Greyparrot's marketing strategies and future goals. Inquire about how they measure success for their campaigns or how they plan to expand into new markets. This shows your enthusiasm for the role and your desire to contribute meaningfully to the team.