At a Glance
- Tasks: Transform data into insights that drive marketing growth and performance.
- Company: Join a dynamic team focused on innovative marketing strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment with opportunities to work with industry experts.
- Why this job: Make a real impact by shaping marketing strategies with data-driven insights.
- Qualifications: Strong analytical skills and experience in marketing analytics, especially in eCommerce.
The predicted salary is between 40500 - 49500 £ per year.
We are looking for a highly analytical and commercially minded individual who can transform data into meaningful insights that support growth and improve marketing performance.
This role will be responsible for analysing marketing activity across multiple channels, creating impactful reporting solutions, and developing dashboards that enable better decision-making across the business.
You will play a key role in helping the Marketing team understand performance, identify opportunities for optimisation, and use data to shape future strategy.
Working closely with internal stakeholders and external partners, you will combine analytical expertise with strong commercial understanding to uncover trends, evaluate performance, and provide recommendations in a fast-moving, results-driven environment.
- Marketing Data Analysis & Insights
- Conduct detailed analysis across marketing channels to understand performance trends, identify key drivers, and highlight opportunities for improvement.
- Analyse customer journeys, conversion performance, and key commercial metrics including ROAS, CAC, and LTV.
- Support experimentation strategies through analysis of A/B testing results and measuring incremental impact.
- Provide flexible, ad hoc analysis to support wider commercial and business decisions.
- Create, manage, and enhance clear and effective dashboards, primarily using Power BI, to monitor key marketing metrics and business performance.
- Translate complex data sets into accessible insights through dashboards, reporting packs, and presentations.
- Deliver regular performance reporting (daily, weekly, and monthly) to key stakeholders.
- Identify opportunities to improve reporting processes, automation, and scalability.
- Marketing Channel Performance & Commercial Impact
- Develop a strong understanding of the role each marketing channel plays in driving business growth.
- Assess channel performance, attribution, and overall contribution to commercial results.
- Use data-led insights to support marketing investment decisions, budget planning, and forecasting.
- Stakeholder Management & Collaboration
- Partner with marketing teams to provide insight that supports campaign optimisation and strategic decision-making.
- Work alongside external specialists, including econometrics partners, digital attribution agencies, and media buying agencies.
- Ensure analytical outputs align with wider marketing goals and overall business priorities.
- Ideal Candidate Profile
- Strong analytical capability with the ability to interpret complex data and turn findings into clear, actionable recommendations.
- Previous experience in marketing analytics, ideally within an e Commerce, digital, or performance marketing environment.
- Advanced experience using Power BI, including dashboard development and data modelling.
- Experience working with tools such as Big Query and Excel
- Good understanding of digital marketing channels, measurement frameworks, and performance metrics.
- Commercially aware with the ability to understand how marketing activity influences business growth.
- Excellent problem-solving skills with strong attention to detail.
- Comfortable managing multiple priorities and delivering within a fast-paced environment.
- A collaborative approach with strong communication skills and the confidence to present insights to both technical and non-technical audiences.
- #J-18808-Ljbffr
Marketing Analytics Manager in Manchester employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
