At a Glance
- Tasks: Drive digital marketing strategies to generate high-quality leads and optimise performance.
- Company: Dynamic marketing firm based in Manchester & London, focused on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make a real impact by owning the acquisition strategy and driving revenue.
- Qualifications: Experience in performance marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
Opportunity Available in Manchester & London
Role Purpose
Own and drive the acquisition engine of the business, generating high-quality inbound leads and pipeline through paid media, website performance, and data-led decision making. This role is accountable for turning marketing investment into measurable pipeline and revenue, owning performance strategy end-to-end and holding agencies and sales team accountable to commercial outcomes.
Core Skills Needed
- Strong experience in performance or acquisition marketing
- Proven ability to manage and scale paid media through agencies
- Strong analytical and reporting skills (HubSpot or similar CRM)
- Experience with website optimisation and CRO
- Commercial mindset with clear focus on pipeline and ROI
- Strong stakeholder and agency management skills
- Experience with copy writing for both paid and website channels
- Experience reviewing leads with CRM to understand how these progress through the funnel, and working with sales team to drive and improve our follow-up and conversions
Core Responsibilities
- Acquisition Strategy & Funnel Ownership
- Own the end-to-end acquisition strategy across all paid and digital channels
- Manage performance from Click → Lead → Opportunity → Reservation not just top-of-funnel metrics
- Forecast lead volume, conversion, and pipeline contribution from marketing activity
- Continuously optimise funnel performance to improve lead quality and conversion
- Performance Marketing & Agency Leadership
- Own strategy and performance across: Paid social, Paid search, Other paid acquisition channels
- Lead and manage agency partners: Set clear strategy, targets, and direction
- Challenge performance and drive continuous improvement
- Hold agencies accountable to pipeline and revenue outcomes (not just CPL)
- Own website performance as a core acquisition channel
- Project manage new website build and ongoing improvements
- Define and deliver CRO roadmap: Conversion improvements, User journey enhancements
- Ensure the website effectively converts traffic into qualified leads
- Data, Reporting & Commercial Insights (HubSpot)
- Use HubSpot to analyse: Lead quality and conversion rates, Pipeline generated from new leads
- Build clear reporting on: ROI and pipeline impact
- Use insights to inform strategy, budget allocation, and optimisation
- Attribution & Performance Optimisation
- Own understanding of channel attribution and performance
- Identify where value is created across the funnel
- Ensure accurate tracking and data flow across all platforms
- Continuously optimise based on performance data
- Define and refine what a qualified lead looks like (MQL/SQL)
- Use feedback from the sales team alongside data to improve lead quality and conversion
- Ensure marketing activity generates sales-ready opportunities
Digital Marketing Manager in Manchester employer: The Marketing Meetup Ltd
As a Digital Marketing Manager at our dynamic company, you will thrive in a vibrant work culture that prioritises innovation and collaboration. With offices in both Manchester and London, we offer competitive benefits, including professional development opportunities and a focus on employee growth, ensuring you can advance your career while making a significant impact on our acquisition strategy. Join us to be part of a forward-thinking team that values data-driven decision-making and rewards your contributions to our commercial success.
