At a Glance
- Tasks: Lead the SEO content strategy and create impactful content for diverse clients.
- Company: Join Artefact, a fast-growing data service provider transforming digital marketing.
- Benefits: Enjoy 25 days' leave, healthcare, gym membership, and career development opportunities.
- Other info: Collaborative culture with fun team activities and a focus on diversity and inclusion.
- Why this job: Be part of a dynamic team shaping the future of marketing with innovative strategies.
- Qualifications: 5+ years in SEO, including management experience and strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations.
We are proud to say we’re enjoying skyrocketing growth.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation.
Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
- Reports to
- Head of SEO
- About the SEO Team
- 20+ strong SEO team based in London and Cornwall, UK
- We are a close-knit team who work hard but also have a lot of fun
- Although we have a hierarchy, we like to operate in an open and inclusive way
- No idea or question is a bad one - if you want to see change, then be the change, and if you want to make something happen, just say!
- The team is made up of SEO generalists, technical SEO experts, SEO content writers and Digital PR specialists
- We have great collaboration between our main London office and our satellite Cornwall office. Last year we went on a trip to Cornwall together - we surfed, walked and had fun.
- These trips aren’t mandatory, so if they’re not for you that’s ok too!
- We work with clients across automotive, luxury fashion, travel, charity, technology sectors and more!
- The DEI team at Artefact is led by two members of the SEO team - DEI is very important to us
- Main Responsibilities
- Set and own the department’s SEO content strategy, standards and ways of working.
- Turn client objectives and search insights into commercially focused content strategies with clear, business-aligned success measures.
- Develop effective content strategies which align with the other SEO disciplines (tech and digital PR) to help our clients exceed their goals.
- Define best practice methodologies, sharing with the wider team and ensuring full integration with all Organic projects, with focus on GEO
- Challenge briefs and provide clear, evidence-based strategic recommendations.
- Work confidently with senior stakeholders.
- Support existing clients, new opportunities and pitches.
- Champion the agency’s content-planning process and standards.
- Work across several teams as the senior content-strategy specialist.
Skills and Experience
- At least five years’ SEO experience, including two+ years in a management role.
- Proven ability to develop commercially focused SEO content strategies and lead complex projects involving clients, internal teams and third parties.
- Strong knowledge of keyword research, content audits, gap analysis, briefing, production and optimisation, balancing search performance with audience, brand and conversion needs.
- Strong analytical skills and experience using a range of SEO tools to inform decisions, measure performance and demonstrate results.
- Excellent client-management and communication skills, with the ability to explain complex concepts and influence senior stakeholders.
- Experience managing, mentoring and developing team members while building a collaborative, accountable culture.
- Up-to-date knowledge of search developments and Google best practice, with excellent attention to detail and proficiency in Google Workspace.
- Appreciation of UX best practice principles and how these should align with SEO recommendations
- Experience using seo Clarity
- Why You Should Join Us
- Client business obsession: constantly listening to clients, and then continuously testing, enhancing, and keeping up with clients’ changing challenges and needs
- Artefact is the place to be: come and build the future of marketing
- Progress: Every day offers new challenges and new opportunities to learn
- Culture: join the best team you could ever imagine
- Entrepreneurship: You will be joining a team of driven entrepreneurs. We won’t give up until we make a huge dent in this industry!
As part of our growing team, you\'ll enjoy
- 25 days' annual leave, plus bank holidays, increasing with up to five additional days based on length of service.
- Birthday day off
- Westfield healthcare
- Subsidised gym membership, wellbeing initiatives and Cycle to Work scheme
- Interest-free season ticket loan
- Learning, career development and international opportunities across 26 global offices
- #J-18808-Ljbffr
SEO Content Director (London, UK) employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Director (London, UK)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO Content Director (London, UK)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
