At a Glance
- Tasks: Lead the acquisition product, running experiments and driving measurable improvements.
- Company: Fast-growing D2C subscription brand with a dynamic culture.
- Benefits: Competitive salary, share options, private medical insurance, and generous holiday allowance.
- Other info: Flexible working hours and excellent career development opportunities.
- Why this job: Make a real impact on growth while working with a talented cross-functional team.
- Qualifications: Proven experience in acquisition product management and hands-on experimentation.
The predicted salary is between 80000 - 90000 £ per year.
A fast-growing D2C subscription brand is looking for a Senior Product Manager to own their acquisition product end-to-end. This is a hands-on execution role for a PM who is comfortable living in the data, running experiments, and shipping meaningful work at pace — not a high-level generalist leader. The role sits within a dedicated Growth Product group, leading a cross-functional squad of one designer and five engineers. You will own the full top-of-funnel experience — from content and CMS through to the sign-up wizard and checkout — and be accountable for driving measurable improvement in conversion rate, acquisition quality, and lifetime value.
What you'll own:
- The full top-of-funnel product surface — CMS/content, marketing channel integrations, sign-up wizard, checkout, plan offering, localisation, SEO and GEO
- A clear 6–12 month roadmap connecting customer needs to commercial business outcomes
- A culture of experimentation — running structured A/B tests, measuring post-launch impact, and feeding learnings into the next iteration
- Close partnership with Marketing, Data Science, and other Growth functions to deliver a coherent acquisition strategy
- Day-to-day squad delivery — writing tickets, QA, and release — not just strategy sign-off
What we're looking for:
- Proven ownership of acquisition, growth, or top-of-funnel product areas within a D2C, subscription, or consumer web product — this is non-negotiable
- Deep, hands-on experience running A/B tests and structured experimentation programmes
- Strong commercial acumen — you understand CAC, LTV, and how product performance connects to P&L
- Comfortable working directly with designers and engineers, writing tickets, and managing delivery yourself
- A track record of working in fast-paced, high-ownership environments — scale-ups or entrepreneurial teams
- The ability to build sharp, data-backed narratives and communicate complex decisions simply to senior stakeholders
This won't be the right fit if...
- Your background is primarily agency-side — in-house product ownership is essential
- You've only worked in slow-paced, highly structured legacy organisations (traditional financial services, airlines, or traditional retail)
- Your approach is strategy-led and you prefer to delegate delivery rather than operate hands-on
- Your PM experience sits primarily in retention, engagement, or post-signup lifecycle — this role is firmly top-of-funnel
Benefits:
- Share options — everyone owns a piece of the company's success
- Private medical insurance and private dental insurance
- 25 days holiday plus bank holidays, plus an additional day per year of service (up to 5)
- £500 annual learning and development budget
- Enhanced parental leave
- Flexible core working hours with 3 days per week in the White City office (Mon, Wed, Thu)
Please note: the right to work in the UK is required for this role. Visa sponsorship is not available.
