At a Glance
- Tasks: Lead and optimise paid media campaigns across various platforms, driving performance and insights.
- Company: Dynamic company offering a hybrid work environment and strong growth potential.
- Benefits: Competitive salary, learning budget, monthly socials, and cycle to work scheme.
- Other info: Exciting opportunities for career progression and collaboration with innovative tools.
- Why this job: Join a creative team and make an impact in the fast-paced world of performance marketing.
- Qualifications: Experience managing Meta campaigns and strong analytical skills required.
The predicted salary is between 60000 - 75000 £ per year.
Salary: between £60,000 – £75,000 DOE
Benefits:
- Hybrid working setup
- £1,000 annual learning budget
- Monthly socials and team events
- Cycle to Work scheme
- Strong progression and growth opportunities
The Performance Marketing Manager Role: As the Performance Marketing Manager, you will take ownership of paid media performance across multiple product lines including events, ecommerce and membership offerings. You’ll manage Meta campaigns day to day, build structured testing frameworks, analyse full-funnel performance, and work closely with the creative team to improve campaign output through data-led insights. You’ll also play a key role in developing reporting infrastructure, attribution tracking and CRO initiatives whilst expanding activity across TikTok, YouTube and Google Ads as well as working with Claude day to day.
Key Responsibilities:
- Managing and optimising paid media campaigns across Meta Ads Manager
- Running hypothesis-led testing across audiences, hooks, formats and landing pages
- Owning GA4, Meta reporting and dashboard visibility
- Setting up and maintaining pixels, CAPI, server-side tracking and attribution
- Building reporting frameworks and performance dashboards in Metabase
- Supporting CRO initiatives across registration and checkout journeys
- Expanding paid activity into additional channels including TikTok, YouTube and Google Ads
- Building behavioural automations across Brevo and connected platforms
- Documenting processes and testing frameworks within Fibery
Essential Skills:
- Strong hands-on experience managing Meta paid media campaigns at scale
- Experience handling monthly ad spend of £50K+
- Advanced GA4 and Meta Ads reporting knowledge
- Full-funnel analysis and attribution experience
- Experience running structured A/B and hypothesis-led testing
- Strong understanding of pixels, conversion APIs, UTM structures and tag management
- Experience with server-side tracking and cross-platform attribution
- Confident working with BI/reporting platforms such as Metabase
- Strong analytical and communication skills
- Comfortable using AI tools within marketing workflows - Claude specifically
NICE TO HAVE:
- Experience within events, travel, membership or ecommerce brands
- Paid media experience across TikTok, YouTube or Google Ads
- Understanding of CRO principles and behavioural marketing
- Knowledge of SEO, AEO and GEO trends
To Be Considered: Please either apply through this advert or email me directly.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
