At a Glance
- Tasks: Lead performance marketing for a dynamic live entertainment business and optimise digital ticket sales.
- Company: PE-backed live entertainment company with a focus on innovation and growth.
- Benefits: Hybrid work model, competitive pay, and the chance to make an immediate impact.
- Other info: Join a fast-paced environment with opportunities for professional development and team leadership.
- Why this job: Shape the future of performance marketing in a vibrant industry and drive real results.
- Qualifications: Proven leadership in performance marketing, especially in live events or e-commerce.
The predicted salary is between 60000 - 80000 £ per year.
An interim Head of Performance is needed for a PE-backed live entertainment business in London (hybrid) for a 6-month contract. The role involves taking ownership of paid digital ticket sales across a multi-market portfolio, reporting to the Group Marketing Director.
Responsibilities include:
- Platform excellence: Set and evolve group-wide best practice for account structure, campaign architecture, bidding and audience strategy across Meta, Google, TikTok, Snap, Reddit and emerging channels.
- The decisioning layer: Co-own the development of a portfolio-level AI orchestration layer that routes budget, audience signals and channel decisions intelligently across paid and owned media.
- Performance planning: Lead the annual, seasonal and monthly planning process for each event, integrating performance spend with the wider marketing and ticketing strategy.
- CAC and yield: Own group-wide CAC targets by event and territory, protect yield and clear lagging inventory.
- Measurement and incrementality: Own the group measurement framework, including multi-touch attribution, incrementality testing, geo-lift experiments and MMM input.
- Team leadership: Lead and develop Market Performance Managers across the UK and Europe to build a transparent, data-led, high-performance culture.
Requirements:
- Proven senior performance marketing leadership in a high-volume, multi-market, transactional business – live events, ticketing, or e-commerce preferred.
- Deep, current platform expertise across Meta, Google and TikTok.
- Strong grasp of platform-native AI tools.
- Experience defining commercial requirements for marketing decisioning and orchestration.
- A track record of owning measurement and ability to distinguish true incrementality from attributed performance.
- Commercially fluent: comfortable with ticket yield, pacing and contribution margin.
Contract details:
- Type: Interim, initial 6 months
- Location: London (hybrid)
- Start: ASAP
Apply directly or get in touch for a confidential conversation.
Head of Performance Marketing in London employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
