At a Glance
- Tasks: Lead marketing effectiveness initiatives and drive AI insights for data-driven decision-making.
- Company: Join a forward-thinking company transforming marketing through data and AI.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on innovation and excellence.
- Why this job: Shape the future of marketing measurement and make a significant impact in the industry.
- Qualifications: Proven experience in marketing effectiveness and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing Meetup Ltd seeks a senior Marketing Effectiveness leader to define the future of measurement, customer understanding and commercial decision-making within a data/AI-enabled transformation. You will own MMM, MTA, econometrics and broader marketing measurement, leading an in-house team and reducing reliance on external partners. The role also shapes pricing science, customer value optimisation and AI applications in marketing decisions, in a programme that includes SAP S/4HANA.
Head of Marketing Effectiveness & AI-Driven Insights in London employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
