At a Glance
- Tasks: Lead creative strategy and elevate brand identity for a global B2B tech platform.
- Company: Join a globally recognised B2B technology business undergoing an exciting brand evolution.
- Benefits: Collaborative environment with opportunities to influence creatively and strategically.
- Other info: Fast-paced, ambitious culture with opportunities for growth and collaboration.
- Why this job: Shape how a complex business presents itself globally and make a real impact.
- Qualifications: Strong design background with experience in brand leadership within B2B environments.
The predicted salary is between 70000 - 90000 £ per year.
This is an exciting opportunity for a creatively-led brand leader to join a globally recognised B2B technology business undergoing a significant brand evolution. This role is ideal for someone who has grown from a strong design or creative background into broader brand leadership and wants to shape how a complex, enterprise-facing business shows up globally.
You’ll be joining at a pivotal moment, partnering closely with leadership and external agencies to bring a brand refresh to life across every touchpoint. The environment is ambitious, fast paced and highly collaborative, with plenty of opportunity to influence both creatively and strategically.
What they need:
- A creative thought leader who has worked within B2B environments (any exposure to tech/heavily regulated sectors would be helpful) who knows how to invigorate brand experiences through their creative leadership.
- Someone with a deeply rooted creative or design background who has evolved into broader brand or creative leadership.
- A creative leader with experience elevating and modernising brand identity across multiple touchpoints.
- Someone confident managing stakeholders, influencing leadership teams and collaborating cross-functionally.
- A design native, with experience leading teams and rolling out large-scale brand refresh or repositioning projects.
What you're great at:
- Elevating creative standards across high-growth B2B technology brands and building world-class visual identities.
- Translating complex, enterprise-level products into bold, compelling and commercially impactful creative storytelling.
- Driving design-led thinking across brand, digital, campaigns and content within fast paced marketing environments.
- Creating scalable brand systems and creative frameworks that bring consistency and sophistication across every touchpoint.
- Leading and inspiring multidisciplinary creative teams while confidently partnering with senior stakeholders and external agencies.
Head of Creative & Brand - B2B in London employer: The Marketing Meetup Ltd
Join a globally recognised B2B technology platform that champions creativity and innovation, offering an ambitious and collaborative work environment. As the Head of Creative & Brand, you'll have the unique opportunity to lead a significant brand evolution, influencing creative direction while working alongside passionate teams and senior leadership. With a focus on employee growth and development, this role not only allows you to shape brand experiences but also fosters a culture of creativity and strategic thinking, making it an excellent place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Creative & Brand - B2B in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for The Marketing Meetup Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like The Marketing Meetup Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with The Marketing Meetup Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at The Marketing Meetup Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Creative & Brand - B2B in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit The Marketing Meetup Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of The Marketing Meetup Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about The Marketing Meetup Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at The Marketing Meetup Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At The Marketing Meetup Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
