At a Glance
- Tasks: Drive growth for digital products through innovative marketing strategies and hands-on execution.
- Company: Join a fast-growing agency with a focus on digital-first brands.
- Benefits: Enjoy autonomy, competitive salary, and the chance to shape your own growth team.
- Other info: Be part of a metrics-driven culture that values diversity and inclusion.
- Why this job: Make a real impact in a newly created role with high visibility and ownership.
- Qualifications: Experience in growth marketing, strong copywriting skills, and a builder mentality.
The predicted salary is between 45000 - 55000 £ per year.
A fast-growing agency is looking for a Growth Marketing Manager to own full-funnel growth for a portfolio of digital product brands, including courses, paid communities, mentorships, and back-end digital offers. This is a newly created, strategic hire. The business has scaled quickly, and insight has been sitting with too few people at the top. This role exists to free that up, giving one person full ownership of growth across a pod of brands while working closely with founders and senior leadership.
This is a hands-on, execution-heavy role. You'll take raw ideas, validate them with data and customer insight, and turn them into live, instrumented funnels that scale, briefing in creative, copy, and paid media, and getting stuck into the detail yourself where it counts.
Key Responsibilities- Own full-funnel growth across a portfolio of digital product brands: onboarding, webinars, checkout, upsell/downsell journeys, and back-end offers.
- Convert scoped concepts into live landing pages, ad assets, and email campaigns at pace.
- Plan, launch, and optimise paid acquisition across Meta and Google to hit CPL/CPA/ROAS targets.
- Brief and iterate landing pages (Webflow), ensuring clean QA, tracking, and conversion performance.
- Craft high-converting copy across landing pages, emails, and ad creative.
- Design and run A/B and multivariate tests, documenting learnings and scaling winners.
- Own analytics and attribution, UTMs, event tracking, weekly funnel reporting.
- Propose new funnels, offers, and pricing structures based on data, engineering products that improve CAC payback and LTV.
- Strong background in growth, performance, or digital marketing within online courses, paid communities, or the wider creator/digital-education economy (non-negotiable).
- Comfortable working with highly engaged, entrepreneurial founders/creators who want close visibility on performance and numbers.
- Particularly strong in copywriting and CRO, with solid funnel creation and offer ideation experience.
- Practical experience with paid media, experimentation frameworks, and analytics.
- A builder mentality, able to both direct a team and execute hands-on when needed.
- Highly organised, able to manage multiple brands and priorities at pace.
- Newly created, high-visibility role reporting into senior leadership.
- Full ownership of growth strategy and delivery across an exciting portfolio of digital-first brands.
- High performers will build and lead a specialist growth team as the business scales.
- Genuine autonomy to run sprints, test fast, and see the impact of your work quickly.
- Join a fast-paced, metrics-driven culture that moves quickly and backs good ideas.
Growth Marketing Manager in London employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
