At a Glance
- Tasks: Lead e-commerce strategy and boost online sales for a luxury menswear brand.
- Company: Renowned design-led luxury menswear fashion brand in South-East London.
- Benefits: Competitive pay, flexible hours, and the chance to shape a brand's online presence.
- Other info: Opportunity for growth and collaboration with the founder in a creative environment.
- Why this job: Join a dynamic team and make a real impact on a luxury brand's e-commerce success.
- Qualifications: 5+ years in e-commerce with hands-on Shopify experience and a passion for fashion.
The predicted salary is between 30000 - 40000 £ per year.
Fractional E-commerce & Marketing Manager Up to £250 per day – Dependant on Experience Initially 1 day per week with the potential to extend to 2 South-East London Office About the role Our Client is an internationally recognised design‑led luxury Menswear fashion brand.
Renowned for elevated tailoring and a contemporary aesthetic.
You will lead the e-commerce strategy and day‑to‑day execution, initially 1 day per week.
You will be responsible for driving online sales growth by improving customer acquisition, conversion and retention, and for keeping the Shopify store running smoothly.
This role suits someone with an entrepreneurial approach who enjoys working within a small, dynamic team and is comfortable managing a brand's online presence independently within limited hours.
Working directly with the founder this is an opportunity to shape the brand’s Ecom strategy.
Key responsibili ties Take full ownership of online trading, defining and delivering against sales objectives.
Manage and update the Shopify store directly, including product uploads, merchandising, page edits, content changes and general site maintenance.
Develop and oversee the user and customer experience to increase engagement and conversion rates.
Manage the CRM programme, developing data‑driven strategies for growth.
Develop and oversee online marketing activity, including paid search, SEO, email marketing, affiliate marketing, retargeting and analytics.
Lead website development projects and continuously monitor site performance, flagging issues and opportunities for improvement.
Collaborate closely with the design and product teams to align on collections, drops and key selling dates, ensuring the right assortment is live at the right time.
Ensure timely upload of new products, assets and content, with accurate weekly merchandising and preparation for campaigns.
Work with the wider team to ensure coherence of branding, design and content online.
Provide regular reporting on customer and website performance, with clear action plans.
Oversee day‑to‑day operations of the online store, maintaining a strong working knowledge of Shopify's functionality and integrations.
Manage the relationship with the third‑party warehouse, ensuring good communication and operational effectiveness.
Oversee customer service and help develop a clientele programme.
Provide expertise on e‑commerce best practice and identify new opportunities for the business.
Oversee Ecommerce intern.
Required Skills Minimum 5 years’ experience in a similar e-commerce role, with hands‑on Shopify experience essential.
Strong understanding of UX principles and a customer‑centred approach.
Experience with CRM and email marketing, including flows and segmentation.
Solid understanding of SEO fundamentals.
Advanced Excel and Google Analytics skills.
The ideal candidate A mix of experience with founder led and bigger corporate structures is desirable.
A personal taste in fashion particular interest in menswear fashion and trends.
Excellent project management skills.
Passion for online retail and customer experience.
Comfortable working on a fractional basis (1-2 days per week), balancing this role alongside other commitments. #J-18808-Ljbffr
Fractional E-commerce & Marketing Manager in London employer: The Marketing Meetup Ltd
As a Managing Partner in eCommerce at our global media network, you will thrive in a dynamic and inclusive work culture that prioritises innovation and collaboration. With a focus on employee growth, we offer extensive professional development opportunities and the chance to lead high-profile projects across Europe and North America, all while enjoying the flexibility of a hybrid working model in vibrant London. Join us to make a significant impact in the digital commerce landscape and be part of a team that values your expertise and vision.
StudySmarter Expert Advice🤫
We think this is how you could land Fractional E-commerce & Marketing Manager in London
✨Showcase Your Online Presence
Make sure your portfolio shines! Create a website or use platforms like Behance or Dribbble to showcase your e-commerce projects. This way, when clients like The Marketing Meetup Ltd check out your work, they can see your style and skills in action.
✨Get Involved in E-commerce Communities
Dive into e-commerce forums, Facebook groups, and LinkedIn networks focused on the field. Share your knowledge, ask questions, and connect with other freelancers and potential clients. This is where opportunities often pop up, especially for platforms like Shopify or WooCommerce.
✨Leverage Seasonal Trends
E-commerce is heavily influenced by seasonal trends, so time your outreach right! Be proactive around peak shopping seasons (like Black Friday or Christmas) and pitch your services to brands that are ramping up their online presence.
✨Pitch Directly to Brands You Admire
Identify brands you love that could use a fresh touch and send them a personalised pitch. Point out how your skills can elevate their e-commerce game. Don’t forget to mention that you’d love to work with them – it shows you're genuinely interested!
We think you need these skills to ace Fractional E-commerce & Marketing Manager in London
Some tips for your application 🫡
Show Off Your Freelance Skills:Since you're going for a freelance role in e-commerce, it's vital to highlight your experience with specific platforms like Shopify or WooCommerce. Make sure you list relevant past projects that showcase your ability to manage online stores and understand customer behaviour.
Portfolio Time!:A strong portfolio is essential when applying for freelance work. Include case studies or examples of successful e-commerce campaigns you've run. If you've got data to back up your achievements—like increases in sales or traffic—definitely share that!
Rates and Availability Matter:Freelance roles often require clarity about your rates and availability. Be upfront about what you charge and when you can start working. This helps set clear expectations right from the beginning, which we love to see!
Tailor Your Proposals:When applying to The Marketing Meetup Ltd for the Fractional E-commerce & Marketing Manager position, make sure you tailor your application to their specific needs. Research their online presence and mention how you can help enhance it through your skills. A personal touch goes a long way in the e-commerce world!
How to prepare for a job interview at The Marketing Meetup Ltd
✨Showcase Your E-commerce Savvy
Make sure to highlight your knowledge of e-commerce platforms like Shopify or WooCommerce. If you’ve worked with any tools for SEO or digital marketing, be ready to discuss specific strategies you've implemented – this shows you're not just familiar with the field but actively engaged with the latest trends.
✨Pitch Your Portfolio Like a Pro
As a freelancer, your portfolio is your golden ticket! Prepare to present your best work, highlighting projects that demonstrate your ability to drive sales or improve user experience. Be ready to explain your thought process behind each project and the measurable results you achieved.
✨Clarify Your Rates Early On
Don’t shy away from discussing your rates during the interview. Be clear about what you offer within your budget range, and if possible, back it up with examples of previous projects that justify those rates. This not only gives you credibility but also sets clear expectations from the get-go.
✨Familiarise Yourself with Data Analytics
E-commerce thrives on data, so brush up on your analytics skills! Be prepared to talk about how you’ve used tools like Google Analytics or A/B testing to optimise performance. Understanding metrics that matter will give you an edge and show your potential client that you can contribute strategically.
