At a Glance
- Tasks: Lead the ecommerce strategy and drive growth for a premium beauty brand.
- Company: Join a leading beauty brand focused on direct-to-consumer success.
- Benefits: Competitive salary, leadership role, and the chance to shape the brand's future.
- Other info: Opportunity to inspire a high-performing team and drive brand excellence.
- Why this job: Make a real impact in the beauty industry with your digital marketing expertise.
- Qualifications: Proven experience in beauty ecommerce and strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
A premium beauty brand is hiring a Director of Ecommerce to lead its direct-to-consumer growth. This is a senior, hands-on role for a digital marketer who has scaled beauty ecommerce before and knows exactly what moves the needle online.
The Role
You'll own the online business end to end, strategy, performance, customer experience and team. Reporting to the Directors, you'll set the digital roadmap, hit ambitious revenue and margin targets, and make sure every interaction with the brand online feels as considered as the product itself. The role spans the D2C site, digital marketing across paid and organic channels, CRM and retention, and the operational side of ecommerce including fulfilment and stock. You'll also work alongside the clinic and distribution sides of the business to keep the customer journey seamless across channels.
What you'll do
- Own the ecommerce P&L: revenue, margin, contribution and growth targets
- Lead the D2C digital strategy and translate it into a clear, measurable roadmap
- Drive performance across the key levers: traffic, conversion, AOV, repeat rate and LTV
- Plan and oversee digital marketing across paid media, SEO, email, SMS, affiliate and organic social, working with internal team and agency partners
- Use data, customer insight and testing to make sharp commercial decisions
- Optimise the on-site experience: UX, merchandising, product pages, checkout
- Build and lead CRM and retention programmes that turn first-time buyers into loyal customers
- Manage stock flow, forecasting and fulfilment to protect availability and margin
- Ensure brand consistency and a premium feel across every digital touchpoint
- Deliver clear reporting and commercial insight to the Board
- Build, develop and inspire a high-performing ecommerce and digital marketing team
- Keep activity compliant with UK regulations and advertising standards
What you'll bring
- A strong digital marketing background built specifically in beauty ecommerce, ideally for a D2C brand
- A proven record of growing online revenue and improving profitability for a premium or prestige brand
- Deep working knowledge of performance marketing, CRM, retention and on-site optimisation
- Confidence with the numbers: P&L ownership, forecasting, contribution margin, marketing ROI
- Hands‑on experience with the modern ecommerce stack (Shopify or similar), GA4, Klaviyo or equivalent, and the major paid platforms
- The judgement to balance growth with brand integrity - beauty customers notice the difference
- Leadership experience: building teams, setting standards, holding a high bar
- A bias for action, clear thinking, and turning strategy into results
If you've grown a beauty D2C business online and want to take the next step into a leadership seat with real ownership, we'd love to hear from you.
Director of Ecommerce in London employer: The Marketing Meetup Ltd
As a premium beauty brand, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on personal and professional growth, we offer comprehensive training and development opportunities, alongside competitive benefits that support work-life balance. Join us in our vibrant location, where creativity meets commerce, and be part of a team that values innovation and excellence in every digital interaction.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Ecommerce in London
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like The Marketing Meetup Ltd are looking for when hiring for a Director of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to The Marketing Meetup Ltd for the Director of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at The Marketing Meetup Ltd as a Director of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out The Marketing Meetup Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Director of Ecommerce.
We think you need these skills to ace Director of Ecommerce in London
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at The Marketing Meetup Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with The Marketing Meetup Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at The Marketing Meetup Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at The Marketing Meetup Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that The Marketing Meetup Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at The Marketing Meetup Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
